10 Innovative email marketing techniques such as live email content, behavioral targeting, video in email etc that your email marketing campaign to the next level. Visit http://blog.lyris.com/ to accelerate your digital & email marketing campaigns.

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Lyris Connections Blog
Excerpts From Our Most Popular Posts
New Marketing Guide Explores 10 Innovative Email
Tactics (that you Probably aren’t Doing)
By Deb Papp
Email marketing technologies and the way we interact with this channel have
significantly changed over the last few years – and are likely to evolve quickly in
the years to come. Lyris Sr. Strategy Consultant Andrew King recently presented
a Webinar on the topic and identified three things in particular that are driving
innovation in email marketing
Super powerful, scalable cloud-based technologies are smarter and allow
marketers to capture more data, which can be used for behavioral retargeting and
dynamic content.
The inbox is changing. ISPs are getting more sophisticated and constantly making
new things possible.
The devices used to check emails have changed. Almost 50% of all emails are now opened on mobile devices and
while this brings challenges, it also opens up a number of opportunities.
It will be extremely interesting to see how the email industry evolves over the next few years, but in the meantime,
here are 10 innovative tactics that you probably aren’t using but can implement right now to acquire new subscribers,
enhance customer engagement, and increase conversions:
• Video in email
• Live email content
• Behavioral retargeting
• Pop-over subscription forms
• Gmail Actions
• Welcome Series
• Social media integration
• Re-engagement programs
• Seasonally-relevant creative

2. lyris.comCopyright © 2014 Lyris, Inc. All rights reserved.
About Lyris Inc:
Lyris (@Lyris ) is a leading global provider of digital marketing solutions that help companies engage with customers
in more meaningful ways. Lyris products and services empower marketers to design, automate, and optimize data-
driven interactive marketing campaigns that facilitate superior engagement, increase conversions, and deliver
measurable business value. Lyris’ high-performance, secure, and flexible digital marketing platforms improve
marketing efficiency by providing automated digital message delivery, robust segmentation, and real-time digital
channel analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises offerings – Lyris HQ
and Lyris LM – combined with customer-focused services and support. More than 5,000 companies worldwide partner
with Lyris to manage and execute sophisticated digital marketing campaigns across email, social, Web, and mobile
channels. Learn more at www.lyris.com.
Lyris’ new marketing guide explores each tactic and provides everything you need to know to get started. It captures
the insights and examples from Andrew’s Webinar, includes information on how to contact Lyris if you need help
implementing any of the tactics, and it’s free for downloading. Enjoy!
Download the guide, 10 Innovative Email Tactics
Keep up with the latest industry trends, developments and best practices for
continuously optimizing your digital marketing campaigns.
Visit Lyris Connections Blog