An event communication timeline for social media. This presentation shows you which social media to use in different stages of your event communication. If you want to read a more detailed version of this presentation, here is a link to the eBook: http://academy.lyyti.com/en/social-media-in-event-communication

3.  Promote your event through an event page
 Build event page on Facebook or Google+
 Do promotions, offer discount codes & give exclusive looks behind
the scenes with Snapchat
 Attract attention to your social media sites with competitions & polls.
Competitions can be organised on any social media, while polls are
possible on Facebook & LinkedIn

4.  In themed events, share inspiration via Pinterest!
 Instagram is also a great tool for “teaser” pictures,
and pictures can be easily shared in Facebook &
Twitter.
 If you want to share pictures, videos and texts alike, Tumblr is an
effective way to share information about your event and speakers

6.  Mention your social media sites discretely in your invitation.
 In addition to the actual event invitation, you can also make an event
site on Facebook or Google+
Depending on your event make your
event site either open or closed.
Use your #hashtag right!
If you have an event hashtag, remember to mention it in your
invitation. Hashtags can be used on the following sites:

8.  You’ve promoted your event and sent out invitations, but people are
not registering – what to do?
 Facebook, LinkedIn and Google+ all offer opportunities for
advertising!
 If you are organizing an professional event, then LinkedIn is the way
to go. On LinkedIn you can choose to target persons with specific
titles or working in a specific location. There are many ways to filter!

10.  On the actual event day, keep an eye on all of your social media
sites!
 We recommend using Twitter as an active platform, since there you
can present the speakers, tweet key words from presentations and
share pictures e.g. via Instagram.
 If activity is slow, start a contest in which attendees can only
participate through your social media sites
 If possible, film short video clips for Youtube!

12.  After the event, send a thank you message right the next day!
(you can attach a questionnaire to the message)
 Make a picture collage of the event on Pinterest and share your
speakers presentations on Slideshare.
 Make a video clip of your event, from the
material you’ve gathered.
Then share it on Youtube and on other social media sites!