1. MindPrintMarketing.com
Dedicated to the uncommon notion that Websites and
marketing materials must:
drive home why you are different and better than the
competition based on a MindPrint ... a true understanding of
your target audience’s most compelling concerns and needs.

2. MINDPRINT: I am more ashamed to call a
domestic abuse hotline than to be abused.
2

3. By speaking openly
about their exact
inner conflict, the ad
achieved a bond of
trust and calls
increased
dramatically.
For 10 years and
counting.

4. MINDPRINT: The way my kids
eat, I want to make sure
they don’t loose their teeth
4

6. TINY HEADLINE:
“Over the years
your vision may
start to go but your
teeth don’t have
to.”
6

8. QuickTime™ and a
decompressor
are needed to see this picture.

9. MINDPRINT: With
Yeshiva High
School tuition at
$30,000 a year, we
would consider
Aliyah
9

10. The launch of
NefeshB’Nefesh in North
America began with the
biggest enticement for
Aliyah - affordable Jewish
Education

11. And addressed the biggest
concern of parents:
MINDPRINT: We’re willing to
make sacrifices, but maybe
the adjustment will be too
hard on our children ?

12. The success of the launch created a tremendous appetite for information.
This virtual pilot trip on the NBN website enabled you to research,
professions, communities, schools and more.
Each mini video presentation linked to in-depth articles for reference..
Each presenter offered their contact info for personal follow up.

13. MINDPRINT: I am
skeptical that
SnapKeys
enables you to
type with 4 keys
on a SmartPhone
without a steep
learning curve
13

14. 5th graders
manning the
SnapKeys CTIA
QuickTime™ and a trade show
booth taught
decompressor
are needed to see this picture.
adults how to
type in minutes

15. The
Text
tech blogs loved the
kids and the SnapKeys
software

16. As a further
incentive for
carriers
SnapKeys
website
featured
additional
revenue
streams
16

17. MINDPRINT: We are not going to
let the President put our
fighting men and women in
harms way because he gave
some private assurances to
Israel without our agreement.
17

18. The fallout in Congress from
this NY Times ad forced the
President to scrap his plan.
Israel was thereby prevented
from handing over the Golan
Heights to Syria.
Denounced by the White
House and Israel, A prominent
Jewish Newspaper called it
“The Ad That Shook the
Middle East”

19. MINDPRINT: I’m a
dentist, not a
Doctor. There’s no
way I’m checking
for oral cancer
unless my patients
demand it of me.
19

20. 20

21. QuickTime™ and a
decompressor
are needed to see this picture.
21

22. 22

23. MINDPRINT: We wanted to
vacation someplace with lots of
character but with no language
barriers
23

24. 24

25. 25

26. MINDPRINT: I feel the like I’m
raising my kids in such a
dangers world and I don’t
what to do
26

27. 27

28. MINDPRINT: My
family would eat
healthier if I
could just make
it taste good.
28

29. 29

30. MINDPRINT: All our our
hopes and dreams for
our son came crashing
down. And we didn’t
know who turn to.
30

31. 31

32. CAREER HIGHLIGHTS:
- Award-winning Creative at major advertising
agencies like Ogilvy, producing campaigns for
Fortune 500s like American Express, Citibank,
Duracell, Apple, Smith Barney and P&G
- Partner at boutique Marketing/Social Marketing
agency specializing in Tech/biotech
and Major Jewish Organizations
- Director of Marketing - Israeli high-tech start-ups
- Principal - Mozeson & Associates -
Marketing & Social Marketing

33. further about what you are doing.
MindPrintMarketing.com
Yoni Mozeson
2yonim@gmail.com
Israel Cell -052-607-6981
US line- 718-838-1554
Google Voice-201-938-1818