Twitter is a great source for small business owners to improve visibility and increase awareness of their brand. It is also valuable for engaging with their community and growing networks. This presentation also mentions 17 tools to help you get started.

2. What Twitter Can
Do For Your Small
Business?
Twitter is a great resource
forsmall business owners,
particularly if you sell B2B.
Twitter can build your
credibility, generate leads
and sales, bring traffic to
your site, grow your
network and share content.

3. Build Credibility Around
Your Brand
Keep all the user names for your social networks
and sites consistent.
Upload a headshot or logo
Create a focused and compelling profile
Utilize your Twitter background to promote your
sites and services

4. Be Someone Worth
Following
Information should benefit your followers.
Remember it’s about them, not about you or your
products and services.
Update often and remain consistent
Tweet helpful links for your audience
Ask relevant questions and respond to others

5. Build Your Network
Follow Influencers; it allows you Engage:
to stay updated on trends and
find others worth following. Participate in Twitter Chats
You can find those in your industry Retweet your Followers
through tools such as:
Start Dialogue
• WeFollow
Discuss current events
• Twellow
Leave comments on
• Twibs influencers’ blog
• TweetFind Connect Offline

6. Track Your Twitter Stats
More Resources • TweetStats
Twitter Background: • Twitter Friends
•BrandmyTwitter
• Twitter Grader
•Twitbacks
•TwitArt • Twitter Counter
Track Twitter Alerts • Twitter Value
•Tweet Beep
•Tweet Alarm • Klout
•Tweet Trak
• Kred