2. www.someacdemy.com
Create a simple “playbook” to become
social ready
Get your team aligned to what you want to achieve
by creating a social media playbook.
On 1 side of A4 simply start by setting simple goals
such as “increase student footfall on a Thursday
night”.
Then set roles and responsibilities, such as
“operations manager to collate club photographers
output” every Tuesday for use on social media.
Determine the sorts of social networks you will try,
remember not to become silly busy and only tackle
what is realistic.
Once you have decided which social networks set
time aside each week to spend time posting,
responding and creating.
Remember to review your results each week and
begin to adjust your strategy.
Twitter
2 hours
Reach out to press
30 mins
Facebook
2 hours
Competitor analysis
30 mins
Blogging
1 hour
3. www.someacdemy.com
Social Media Playbook
Social network/channel:
Post how often? Who?
Themes to post:
Social network/channel:
Post how often? Who?
Themes to post:
Social network/channel:
Post how often? Who?
Themes to post:
4. www.someacdemy.com
Get help and support from your peers
SO ME Academy operates a Facebook group of social
media managers.
Why not share your ideas and get feedback on your
own ideas, pickup new ones and follow the latest trends
and industry news.
To join the SO ME Academy “Social media manager’s
community” just visit:
https://www.facebook.com/groups/someacademy/
Follow us on twitter
Or you can follow us on Twitter to learn more about our
training, latest news and ask us questions
@someacad
