Summer Internship Project year 2018-2019 Market opportunities for Times of India

1. Market Opportunities
For
Times Of India
Newspaper
PrEPAREDed By Mahavir Vaya
Enrolment No 187690592109

2. FLOW OF PRESENTATION
 INTRODUCTION OF THE COMPANY
 KEY BUSINESS
 LITRETURE REVIEW
 RESEARCH METHODOLOGY
 DATA ANALYSIS & INTERPRETATION
 FINDINGS
 SUGGETIONS & CONCLUSION

3. INTRODUCTION TO
BENNETT, COLEMAN & CO. LTD
 Industry Mass Media
 Founded 4 Nov 1838 (180 Years young Company)
 Founder Indu Jain (Chairperson)
Samir Jain (Vice- chairman)
Vineet Jain (Managing Director)
 Products Publishing. Broadcasting, Radio, Film,
Entertainment, Online portal.

4. mission
“Create and build brands with differentiated content to
capture relevance audience and market the value of
these to advertisers to help them sell and strengthen
their brand.”
Vision
“Times Private Treaties provides an exciting investment
opportunity, an idea meant to usher in Modern India and
facilitate change from a scarcity driven, and commodity
economy to a brand-led consuming economy.”

6. Publishing & Printing
 Largest publishing co in India 13 newspapers, 18 magazines,
11 publishing centres, 26 printing centres.
 TIMES OF INDIA,AHMEDABAD MIRROR,THE
ECONOMIC TIMES.

7. MAGAZINES BY TIMES GROUP

8. Television
 India’s most viewed Bollywood Entertainment and Lifestyle
Channel for over 9 Years
 ZOOM TV ,ROMEDY NOW, MOVIES NOW

9. Digital & radio network
 Largest radio network in India by revenue and
listenership, with 32 stations
 RADIO MIRCHI 98.3, 104.0 MIRCHI LOVE

10. Other Activities
 Music GAANA, MX PLAYER
 Movies JUNGLEE MOVIE PRODUCTIONS ( 3
IDIOTS )

11. FEATURES OF TOI
 The Times of India is synonymous in being the "Masthead
of India“.
 an opinion-forming instrument for India and Indians.
 The Times Of India is not only India’s largest selling
English general daily but also the leading English general
daily in the world.
 It attracts a daily circulation level of about 22 lakh
copies.
 It is the largest selling English daily between Tokyo

12. STRATEGIES
Move
first
Move
fast
Multiple
ties
Continu
ous
innovati
on
(Private
Treaties)
Smart-
sensing
the
future

14. STRENGTH
 Widely available daily present across many regions.
 Times group Can leverage Parent Company‘s presence in
TV, Radio etc. to reach out to a wider audience.
 High brand loyalty.
 Has got a city-wise edition publication for major Indian
cities.
WEEKNESS
 Some people have the perception that TOI publishing more
celebrity/entertainment news.
 Tough competition means limited scope for increasing
market share

15. Opportunities
 Has a limited presence in southern India as compared
to the rest of India.
 Huge opportunity in regional languages space.
 Better usage and interaction with online and mobile
mediums.
Threats
 Increased competition from other dailies.
 On line news medium means reduced circulation.

17.  Impact of Newspaper and Advertisement on Consumer
Behaviour. Mohit Bansal and Shubham Gupta, Year
2013.
 “Journalism in India” BY Rangaswamy Parthasway,
Year (1989)
 Present Trends of Newspapers in India. (A qualitative
study), Dr. Arvind Kumar Singh IN Year 2014

18.  The Effect of Newspaper Design Complexity on
Readership, Comprehension, Interestingness and
Pleasantness.“
 The need for understanding the audience as to who
reads what for what reasons, BY Alrajehi, Menawer
Bayan’
 "Newspaper Readership Interests of the Young." BY
Schweitzer, John C’s.

19.  "Psychographics Made Simple and Newspaper Readership and
Proximity to Metropolitan Markets. BY Meyer, Philip and Lynn,
Jerry R.
 Transformation of Newspapers in the Technology era BY C.
Elizabeth Everett IN Year 2011
 Newspapers are struggling Can an all-digital strategy be the path to
profitability? BY Scott Purdy
 Business models of Newspapers and publishing Company IN Year
2006
 Impact of Online News Media on Consumption Habits of People. BY
Siddhesh Thadeshwar, Prof.Amol Joglekar IN Year 2016
 Impact of online media on print media newspaper sales BY Clement
Mulenga Sinyangwe.
 Digitalization in the newspaper industry. BY Martijn Suijkerbuijk IN
Year 2014

21. OBJECTIVE OF THE STUDY
“To find the market opportunities of TOI
newspaper”
SUB OBJECTIVE OF THE STUDY
 To study about the new opportunities for TOI in the market
 To find the challenges and threats comes in newspaper industry
 Reasons behind Declining of newspaper readers

22. Research Design
This research is broadly based upon the primary data because the
output concluded based on the data collected from the
respondents, so this research is a Primary research.
Descriptive research uses the following methods- Observation
and Questionnaires.
Analytical tools and Technique
• Primary study basically can be concluded based on the
Graphs and Tables
• By using the applications like; google form, excel, and
Microsoft word.

23. SCOPE OF THE STUDY
 The study is conducted to Search the new market
opportunities for TOI newspaper market. Across
the world, newspaper and magazine publishers
are striving to adapt to the challenges and
opportunities presented by digital disruption and
economic shifts.
 To find out the ways by which TOI covers new
market and increase their consumer bae and
circulation of their newspaper.

24. Target Population
As discussed for any research, data is playing most vital role,
because without data no research can be conducted.so Target
population is the customer of Times of India and other daily
newspaper reader.
Sources of Data or Information
o Customer/Client
o Students
o People who are reading newspaper.

26. Age
18-25, 33, 66%
26-35, 16, 32%
36-45, 1, 2%
COUNT OF AGE GROUPS (YEARS)
18-25 26-35 36-45

27. Gender
Male, 28, 56%
Female, 22, 44%
COUNT OF GENDER
Male Female

28. Employment/Occupation
12
8
29
1
0
5
10
15
20
25
30
35
Clerical/ Factory
worker/ other white-
collar job
Professional Student Unemployed
COUNT OF EMPLOYMENT/OCCUPATION

29. Annual Income
0
5
10
15
20
25
10 lacs and above 3 lacs - 5 lacs 5 lacs - 10 lacs Up to 3 lacs
Count of Annual Income

30. Place of residence
0 5 10 15 20 25 30 35 40
Rural
region
Urban
region
COUNT OF PLACE OF RESIDENCE

31. form of media is you using frequently to
access latest information

32. In Which language newspaper customer
prefer to read?

33. Newspaper read by respondent

34. Reasons of people are not reading
newspaper

35. Which formats do you prefer the most in a
newspaper?
Broadsheet
70%
Tabloid
30%
Broadsheet Tabloid

36. Factors which are influence the buying decision

37. Area of newspaper respondents want improvement

38. Please rate the feature in newspaper based on their
importance to you
3 3
4
3
4
3
4
0
1
1
2
2
3
3
4
4
5
Ratings of Importance

39. Rate THE TIMES OF INDIA on the following factors
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
[Authenticity] [Content] [Print and
page quality]
[Service
delivery]
[Pagination
(Number of
pages)]
[Education/
career]
Series1 3.7 3.7 3.3 3.0 3.5 4.0
3.7 3.7
3.3
3.0
3
4.0
AxisTitle
Factores
Satisfaction level

41. FINDINGS
 Ahmedabad is a place for newspaper have great opportunity for
Respondents for reading, but need to aware the need of English
newspaper.
 Majority of the Respondents belongs to the age group of 18-25 and 20-25
years.
 Majority Respondents prefer Gujarati newspaper and English newspaper.
 Hindi is least preferred as majority of the population is Gujarati.
 Majority of the Respondents reads newspaper for only 15 to 30 min in a
day, which is very less for Respondents to have academic growth and
only few Respondents are spending more than one hour.
 Majority of the Respondents reads newspaper on daily basis but for very
less time.
 More than 50% Respondents love to being online and finds internet as
station for getting news.

42.  Many believe lack of service of vendor causes them reason of not reading
newspaper and majority says they didn’t get time to read newspaper.
 There are main four reason of not reading newspaper
 didn’t get time to read newspaper.
 service of vendor
 Use another way to getting daily news
 Internet
 About 85% believe that newspaper is having good quality of content like
entertainment, business, sports etc. and also these contents are relevant and
important to them.

43.  Majority of Respondents agrees that newspaper makes
them well informed and there many benefits of reading
newspaper.
 Respondents also agree that newspaper should be honest
and non-bias, should provide information about
government policies, aware of environmental issues and
promote women empowerment.
 There is high issue on Vendor service they don’t provide
proper service to their customers
 Some of believe that newspaper is having good quality of
content like entertainment, business, sports etc. and also
these contents are relevant and important to them

44. Suggestions
 Some of the suggestion which can be concluded from the study and
should be implied for the TIMES OF INDIA. Some of the suggestions
are,
 Add more content related to students and add content for businessman,
professional, and give more detailed news in newspaper
 Improve after sales service and give the appropriate response to
complainers.
 And solve the problem as soon as possible
 Improve the management of Depos and provide information to their
vendors and subscribers also.
 Need some changes in Chain of vendor to subscriber to Customers.

45. CONCLUSION
 Though this study is conducted among the respondent of
Ahmedabad. the data collected has been divided according to the
gender, their education stream and used for analyses purpose.
 This study has led us to a lot of revelations about the respondent
readership of newspapers.
 This study had revealed that the main reason for the respondent to
read newspaper is their belief that consumption is beneficial for
them and they be aware of the happenings around the world.
 Majority of the respondents prefer reading newspapers in English
and local language and their main access points of newspaper are
– home or Office or college and they feel that they can influence
newspaper purchase decision at home.