2. nasa

3. # MOBILE
FUTURE IS

4. We were born to move around.

5. Mobile is freeing humanity from
the desktop.

6. “The fact of the matter is that
mobile devices are going to be
the majority of the way that
people get information.”
ERIC SCHMIDT, EXECUTIVE CHAIRMAN, GOOGLE, MARCH 2009

7. 2014
Mobile will become the most common
way of accessing the internet.
[we need to be future ready facing]

8. WELCOME TO THE
POST-PC ERA.

9. POST-PC
The name post-pc implies that we will all show up to work one
day, overturn our desks in celebration and carry on with our
working day squinting at the small screens on our smartphones.
This is simply not the future.
Not yet anyway.

10. PCs ARE IMPORTANT
FOR GETTING WORK
DONE.
WE STILL NEED THEM.

11. MOBILE DEVICES
Will not replace PCs, but they will exponentially expand the reach
of technology into our physical world with newfound utility and
meaning.

12. “The best camera you have is
the one you have with you.”
CHASE JARVIS, PHOTOGRAPHER

13. The iPhone is now the most popular
camera used on

14. QR CODES
They link life to the internet but have gone mainstream, but will
soon fade.
Google has ended support for QR codes in Google Places.
Apple has never used them and is completely disinterested.
QR codes reinforce awareness of our
ability to enhance our physical experience
with digital interaction.

15. BEHAVIORAL BRIDGE
QR codes are a catalyst for the behavior of using mobile devices to
scan, touch and tag things. They’re allowing people to get used to
the idea.
But there is something bigger coming around the corner…

16. NFC
(Near Field Communication)
A short-range wireless standard that allows
devices (mobile and grounded) to
communicate and interact securely and most
important: perform transactions.

17. Audi have been
making keys with NFC
for years now.
Leave it in your pocket.
Just walk up and open
the door.

19. PHONE
WALLET
KEYS
Two are going away. Pick one.

20. PORTABLE POTENT PERSONAL
How does the idea move across How does the idea cut through? How does the idea become my own?
creative canvasses?
How is it a perfect place, perfect time? How do I share and shape it?
How does it work if I never see an
ad? How is the context and content right? How is it about me?
How does it work without the main How does it deliver against the How is it something I care about?
execution? objective, give a clear message, and
deliver a result?
How does it move from paid to
earned media?

21. 1.
2. CONTEXT 3. FUN
CONVENIENCE

23. SHOW
PEOPLE
THE HELP
TIME OF PEOPLE
THEIR FIND
LIVES INFORMATI
ON THAT’S
USEFUL IN
CURATE REALTIME
THE MOST
RELEVANT
LOCAL
KNOWLEDG
E OR
CONTENT

25. PORTABLE POTENT PERSONAL
How does the idea move across How does the idea cut through? How does the idea become my own?
creative canvasses?
How is it a perfect place, perfect time? How do I share and shape it?
How does it work if I never see an
ad? How is the context and content right? How is it about me?
How does it work without the main How does it deliver against the How is it something I care about?
execution? objective, give a clear message, and
deliver a result?
How does it move from paid to
earned media?

26. THE UNREASONABLE POWER OF
INSIGHT-LED CREATIVITY STARTS
BRAND BUT
MOBILE/SOCIAL/DIGITAL SPREADS
THE .

27. LET’S PLAY.