3. INDIA’S
LARGEST
LANGUAGE
NEWSPAPER
GROUP
Sources: Census 2011/ Indicus Analytics Market Skyline of India 2013
THE DAINIK BHASKAR GROUP IS DRIVING THE COUNTRY'S UNMETRO
REVOLUTION AND IS BRINGING THE HIGH POTENTIAL CITIES BEYOND
THE METROS AT THE CENTRE STAGE OF THE DEVELOPMENTAL
LANDSCAPE. WE ARE INDIA’S LARGEST LANGUAGE NEWSPAPER GROUP.
49%
INDIA'S URBAN POPULATION
ADDRESSED
50%
OF CONSUMER MARKET SIZE
4. DBCLATAGLANCE
SINCE INCEPTION, THE DAINIK BHASKAR GROUP HAS EXEMPLIFIED
DYNAMISM AND MOMENTUM. OUR WELL-STRATEGISED, READER-CENTRIC
BUSINESS MODEL HAS SEEN US TRANSFORM:
FROMBEINGALOCALPLAYERTONATIONAL
FROMONELANGUAGETOFOUR
FROMPRINTTODIGITALANDMOBILEPLATFORM
6
NEWSPAPERS
9
DIGITAL PORTALS
199
SUB-EDITIONS
17
RADIO STATIONS
LAUNCHED IN 1958,
DAINIK BHASKAR IS THE
LARGEST CIRCULATED DAILY
IN INDIA. IT IS ALSO INDIA’S
MOST TRUSTED LANGUAGE
NEWSPAPER.
INDIA’S LARGEST
LANGUAGE
NEWSPAPER GROUP
51
STATE-OF-THE-ART
PRINTING PLANTS
ACROSS 14 STATES
3,500+
JOURNALISTS
1,700
NEWS PAGES
PER DAY
OPERATIONAL
CAPABILITY
RESOURCE
CAPABILITY
OUTPUT
CAPABILITY
5. CULTURALLY
STRENGTHENED
VISION
To be the largest and most admired language media brand enabling
socio-economic change.
BRANDPOSITIONING
Deliver cutting-edge content and knowledge that gives you the
confidence to succeed.
VALUES
TRENDSETTER
We strive to differentiate in terms of format, content and policies that
proactively incentivise risk-taking abilities and push the boundaries of
our journalistic passion.
RESULT-ORIENTED
We have a clear focus on goals. We are metrics driven in our reader
connect, business operations and in our measurement of stakeholders
satisfaction. This result orientation is an important part of our everyday
work ethos.
ANALYTICAL
The Group follows a logical and data-driven approach in all its
endeavours.
CONNECTED
We strive to establish a strong ground connect with latest national
and international developments across sectors to capture the latest
trends. Our finger is always on the pulse of our readers, customers,
channel partners and employees. Establishing a culture of respect
and recognition with internal and external stakeholders is of critical
importance to us.
6. DIVERSIFIEDPRESENCE
MEDIA
NEWSPAPERS
Dainik Bhaskar
India’s largest and most trusted
Hindi language newspaper
Divya Bhaskar
The voice of urban Gujarat
Divya Marathi
Independent courageous
journalism
DB Star
Compact newspaper
DNA
India’s first all page colour
newspaper
Saurashtra Samachar
Gujarati language newspaper
for Saurashtra region
DIGITAL
dainikbhaskar.com
Largest Hindi news website
divyabhaskar.com
Largest Gujarati website
divyamarathi.com
Popular Marathi website
dailybhaskar.com
Premier English language website
moneybhaskar.com
India’s first SME business website
in Hindi
fashion101.in
India’s first-ever multi-lingual
fashion website
bollywoodbhaskar.com
Ultimate bollywood website
jeevanmantra.com
Spiritual and life management
website
dbcric.com
Prominent cricket website
MAGAZINES
Aha! Zindagi
Live positive magazine
Bal Bhaskar
Hindi magazine for kids
Young Bhaskar
English magazine for young adults
RADIO
94.3 MY FM
7 States, 17 Stations
APPS
Dainik Bhaskar Mobile
App
Hindi language news app
Divya Bhaskar Mobile
App
Gujarati language
news app
7. The Dainik Bhaskar Group has diverse interests that span daily
newspapers, compacts and magazines, digital offerings and mobile
applications, and has a presence across industries such as textile,
power, real estate and hospitality. The Group is also active in the field
of education, art and culture.
EDUCATION TEXTILE
CSR POWER HOSPITALITY
ART&CULTURE REALESTATE
NON
BUSINESSES
OTHER
BUSINESSES
The Sanskaar Valley
School
Dainik Bhaskar School
of Media Education
Bhaskar Industries Ltd.
Leading denim fabric
manufacturing company
Abhivyakti
Centre of fine arts
and performing arts
DB Malls Pvt Ltd.
DB Infrastructure Pvt Ltd.
Bhaskar Foundation
Non-profit organisation
DB Power Ltd.
DB (MP) Power Ltd.
Courtyard by Marriott
Luxury hotel at Bhopal
8.
9. The Dainik Bhaskar Group is building a culture of positivity
through its large reader base. Our flagship newspapers
(Dainik Bhaskar, Divya Bhaskar and Divya Marathi) have been
at the forefront of establishing circulation records, enabling
social agendas and delivering best-in-class products in their
respective geographies. With 61 editions in four languages,
our publications reach 14 states across India.
10. DAINIK
BHASKAR (HINDI NEWSPAPER)
12
STATES
40
EDITIONS
3.5 crore
READERS
35,43,000
COPIES
The flagship Hindi daily started its journey in 1958 from Bhopal.
It is India’s largest circulated daily.
Started its journey in 2003 from Ahmedabad. Considered the
voice of urban Gujarat.
DIVYA
BHASKAR (GUJARATI NEWSPAPER)
2
STATES
Gujarat and Maharashtra
Chhattisgarh, Madhya Pradesh and Rajasthan
Gujarat
Bihar, Chandigarh, Chhattisgarh, Haryana, Himachal
Pradesh, Jharkhand, Madhya Pradesh, New Delhi,
Punjab, Rajasthan and Uttarakhand
7
EDITIONS
37.2 lakh
READERS
7,90,000
COPIES
PRINTMEDIADOMINANCE
DAILIES
DB
STAR (COMPACT NEWSPAPER)
3
STATES
5
EDITIONS
5.3 lakh
READERS
8,20,000
COPIES
3.8 lakh
READERS
SAURASHTRA
SAMACHAR (GUJARATI REGIONAL NEWSPAPER)
1
STATE
1
EDITION
50,000
COPIES
COMPACTS
11. Started in 2011 from Aurangabad. Well positioned as the independent
and courageous voice in the Marathwada region.
DIVYA
MARATHI (MARATHI NEWSPAPER)
1
STATE
7
EDITIONS
17 lakh
READERS
4,15,000
COPIES
Bihar, Chandigarh, Chhattisgarh, Gujarat,
Haryana, Himachal Pradesh, Jharkhand,
Madhya Pradesh, Maharashtra, New Delhi,
Orissa, Punjab, Rajasthan and Uttarakhand
Bihar, Chandigarh, Chhattisgarh, Gujarat,
Haryana, Himachal Pradesh, Jharkhand,
Madhya Pradesh, Maharashtra, Punjab
and Rajasthan
Bihar, Chandigarh, Chhattisgarh, Gujarat,
Haryana, Himachal Pradesh, Jharkhand,
Madhya Pradesh, Maharashtra, Punjab
and Rajasthan
Gujarat and Rajasthan
Maharashtra
The first youth centric English broadsheet daily, and the first all-colour
newspaper of India. DB Corp publishes DNA from Ahmedabad and Jaipur.
DNA (ENGLISH NEWSPAPER)
2
STATES
2
EDITIONS
1.6 lakh
READERS
55,000
COPIES
THROUGH6NEWSPAPERSAND3PERIODICALS
CIRCULATEDACROSS14STATES
AHA!
ZINDAGI
60,000
COPIES
YOUNG
BHASKAR
75,000
COPIES
BAL
BHASKAR
2,00,000
COPIES
MAGAZINES
Sources: (TR, IRS ’12,Q4)/ ABC JD ’14/Internal estimates)
12.
13. Through our ‘NO NEGATIVE MONDAY’ initiative, the Dainik Bhaskar Group
encourages positivity and optimism. We aim to ensure that our readers
start their week on a positive note with encouraging stories of courage and
resilience against adversities. We publish no negative news on Monday across
our all 61 editions of the Group.*
The initiative has been widely acclaimed by readers and is marked as a
pioneering step in the history of journalism in India.
*If there is any negative news which is significant for the readers, it is carried in a
separate pull-out or page with a disclaimer.
THE PRIME MINISTER, SHRI NARENDRA MODI,
WHILE ADDRESSING THE INDIAN EXPATRIATES’
IN CANADA IN APRIL 2015, PRAISED THE
‘NO NEGATIVE MONDAY’ INITIATIVE AS AN
INNOVATION WELL RESONATING WITH THE
CURRENT ECONOMIC STATE OF INDIA.
14. “READERATTHEHEARTOFEVERYTHINGWEDO”
is the driving force behind Dainik Bhaskar’s
editorial philosophy.
All our editorial decisions are based upon our well
defined content philosophy which is based on:
• RELEVANCE: Is it relevant to the reader?
• USEFUL: Is it of utility?
• INTERESTING: Is it simple enough to interest the
readers?
• ENRICHING: Is it with knowledge that enriches
the reader?
15. READER-CENTRICINITIATIVES
NO NEGATIVE
NEWS MONDAY
A first-of-its-kind initiative, where all the Group
newspapers publish only optimistic news on Monday,
enabling readers to start their week on a positive note.
SUNDAY
JACKET
An initiative to deliver power packed compilation of
knowledge content, based on extensive research, sets
a trend by breaking away from the norm of Sunday
newspapers being in the leisure reading space.
An initiative to address one specific subject/
segment daily, such as investments on Tuesday,
health on Wednesday, laws and rights on Thursday,
decoding a word in news on Friday and new thinking
on spirituality and religion on Saturday.
An initiative to motivate a collaborative effort by civil
society and civic authorities to engage for a larger
public good.
CONTENT
TIE-UPS
Exclusive content syndication tie-ups
with international and national daily and
magazines.
The New York Times
every Monday
Harvard Business Review
every Sunday
TIME
every Sunday
16.
17. Digital India is a growing, vibrant reality.
Enhanced internet access and smartphone
penetration has paved the way for a whole
new set of opportunities and barrierless
methods of communication. DB Digital aims
at providing tailored content relevant for
our markets in four different languages.
Our mobile applications provide a complete
package of infotainment for reader
engagement. At the Dainik Bhaskar Group,
being with the news is about being more
than a newspaper.
18. GROWTH.DIVERSITY
@DB.DIGITAL
9 DIGITAL PORTALS
WITH 691 MILLION PAGE VIEWS
AND 39.8 MILLION UNIQUE VISITORS
AS ON JULY 2015
DEVELOPED MOBILE-FRIENDLY
WEBSITES AND APPLICATIONS
FOR READERS ACROSS INDIA
OUR MOBILE APP IS A ONE-STOP
DESTINATION AIMED AT PROVIDING
THE USERS ACCESS TO NEWS FROM
MORE THAN 800 CITIES
THE APPLICATION HAS BEEN
ACCREDITED WITH 5 STAR RATING
BY INDUSTRY STALWARTS
11.5 million
FANS ON FACEBOOK#
1.68 lakh
FOLLOWERS ON TWITTER#
691 million
COLLECTIVE PAGE VIEWS PER MONTH
26.7 million
AN INCREMENT OF 26.7 MILLION
UNIQUE VISITORS FOR DIGITAL MEDIA #
# data as on July 2015
Source: Google Analytics
19. dainikbhaskar.com
Largest Hindi news website
divyabhaskar.com
Largest Gujarati website
divyamarathi.com
Popular Marathi website
MOBILEBUDDY
A one-stop destination for both information and
entertainment.
• A single application for news in four languages –
Hindi, Marathi, Gujarati and English
• Location specific news alert, one of its kind
dailybhaskar.com
Premier English language website
moneybhaskar.com
India’s1st
SMEbusinesswebsitein Hindi
dbcric.com
Prominent cricket website
jeevanmantra.in
Spiritual and life management website
bollywoodbhaskar.com
Ultimate bollywood website
fashion101.in
India's first multi-lingual fashion website
SMART
INFOTAINMENT
NEWSDELIVEREDFROM
800CITIES
62%UNMETROUSERS 38%METROUSERS
21. When it comes to radio, we pride ourselves on being on the
same wavelength as our listeners. At Dainik Bhaskar Group,
we have evolved the concept of ‘local understanding’ into an
art. As a result, we have emerged as the first radio station to
connect with our national audience at a local level. We are
fondly referred to as India’s Local FM Network, because we
know our markets, and our listeners, best.
THEWALLSOFKUMBHALGARHFORTNEAR
UDAIPUREXTENDING38KMSISTHESECOND
LONGESTWALLINTHEWORLDAFTERTHE
'GREATWALLOFCHINA'
90%OFDIAMONDSINTHEWORLDARE
CUTANDPOLISHEDINSURAT
23. OURBRANDPROPOSITION
‘JIYODILSE’
INSPIRESLISTENERSBYURGING
THEMTOFOLLOWTHEIRHEART.
ITSHOWSTHEMTHEWAYTO
LIVELIFETOTHEFULLEST,WHILE
GIVINGTHEBRANDAYOUNG
ANDVIBRANTFEEL.
WE,94.3MYFM
ARETHEFASTESTGROWINGANDTHE4TH
LARGEST
RADIONETWORKININDIA
Sources: KPMG Industry Analysis 2013-14 and DB Corp Annual Reports
STATES: Chhattisgarh, Gujarat, Haryana, Madhya Pradesh, Maharashtra, Punjab and Rajasthan
CITIES:Ahmedabad, Ajmer, Amritsar, Bhopal , Bilaspur, Chandigarh, Gwalior, Indore, Jabalpur,
Jaipur, Jalandhar, Jodhpur, Kota, Nagpur, Raipur, Surat and Udaipur
COMING SOON: Ahmednagar, Akola, Aurangabad, Bikaner, Dhule, Hissar, Jalgoan, Karnal,
Nanded, Nashik, Rajkot, Sangli and Solapur
We cater to a diverse range of interests
and preferences with wide-ranging
content across various subjects. Our
music content serves up everything from
contemporary bollywood to classics and
from devotional music to ghazals. We
have also created special talk shows for
women, to share personal and inspiring
stories. Also, there are programmes for
special interests such as numerology
and astrology.
24.
25. At DBCL, our societal initiatives are underpinned by our
corporate vision. All our CSR programmes are linked
to a relevant cause and seek to involve stakeholders
in unique ways. In all we do, we aspire to contribute to
building a better society and a progressive nation.
26. SOCIAL
STEWARDSHIP
INITIATIVESTOWARDSENVIRONMENTAL
AWARENESSANDCONSERVATION
EKPEDEKZINDAGI
THEBIGIDEA: To encourage people towards afforestation and
planting trees
OUTCOME:Planted 1.5 million trees during FY 2014-15
SAVEBIRDS
THEBIGIDEA:To encourage people to provide foodgrains and
water to birds, during summer
OUTCOME:Distributed 5 Lakh (approx.) Sakoras during FY 2014-15.
TILAKHOLI
THEBIGIDEA: To encourages people to use abir and gulal instead
of coloured water during Holi
OUTCOME:Saved gallons of water over the years
MITTIKEGANESH
THEBIGIDEA:To encourage readers to bring home clay idol
instead of ‘plaster of paris’ to avoid contamination of natural
water bodies
OUTCOME:In the city of Indore, the authorities have passed a law
to manufacture Ganesha idols made only of clay
27. INITIATIVESTOINSPIREREADERSHELP
UPLIFTTHEUNDERPRIVILEGED
ANNADAAN
THEBIGIDEA: To encourage the contribution of
foodgrains; later to be distributed among the
underprivileged sections of the society
OUTCOME: Received 3 lakh kgs of food grains
VASTRADAAN
THEBIGIDEA: To encourage readers to contribute
warm clothes for the underprivileged sections of
the society.
OUTCOME: Donated 1.44 lakh pieces of clothing to
flood affected victims of JK, during FY 2014-15
COMPUTEREDUCATION
THEBIGIDEA: To encourage basic knowledge of
computers, social networking platforms and e-mail to
senior citizens and housewives
OUTCOME:Attracted 11,399 registrations and trained
9,693 people during February 2 to April 30, 2015 at
34 centres
SAARTHAKDIWALI
THEBIGIDEA: To encourage readers to celebrate the
core message of Diwali, by making it special for the
underprivileged
OUTCOME:A brighter Diwali for the underprivileged
28. BEYONDMEDIA
THEDAINIKBHASKARGROUPALSOHASINTERESTSIN
DIVERSE,NON–MEDIABUSINESSES
DBPOWERLTD
A leading energy player in India, committed to set up
facilities at various strategic locations across India to
generate around 5000 MW of coal based power.
1,200MW
Coal based thermal power plant in Chhattisgarh
(Commissioned)
• Tied-up more than 60% of the capacity under long-
term competitively bid Power Purchase Agreement
1,320MW
Coal based thermal power plant in Madhya
Pradesh (In Progress)
• Tied-up about 35% of the capacity with the State
Distribution Companies of Madhya Pradesh
COURTYARD®
BYMARRIOTT
• Located in the DB City Mall, Bhopal
• 101 spacious rooms and 26,000 sq. ft. indoor and
outdoor event spaces
• Ultra-modern amenities; a blend of comfort and
functionality
REALESTATE
DBCITYMALL(BHOPAL)
• Spread over 1,350 thousand sq. ft of floor space,
the mall is one of the largest shopping centres in
central India
• Over 165 Indian and International brands and FB
outlets under one roof
RESIDENTIAL
• Affordable housing and commercial properties
• Located in Indore, Gwalior, Bhopal, Ahmedabad
and Raipur
BHASKARINDUSTRIES(P)LTD
• An integrated mill with spinning, weaving and
finishing, all under one roof
• Annual production capacity of 40 million meters of
Denim Fabric per annum and cotton yarn capacity
of 17,500 Mt
• More than five quality certifications
29. SPREADINGKNOWLEDGE
THESANSKAARVALLEYSCHOOL
A co-educational, day-cum-residential school, established under the aegis
of Sharda Devi Charitable Trust. The Sanskaar Valley School is among the
TOP 10 schools in India, as per the latest survey by C-fore for ‘Education
World’.
• Spread over 37 acres
• Affiliated to ICSE board, a global member of Round Square and a
certified 'YES' center of IAYP
• Available option for CIE, an international curriculum, Cambridge
International Examinations, UK Sanskaar Valley
DAINIKBHASKARSCHOOLOFMEDIAEDUCATION
(DBSME)
A flagship venture of the Dainik Bhaskar Group, servicing developmental
activities across levels within the Group.
• Provides exposure in contemporary international trends in the field of
media and journalism
• Discovers innovative techniques in sales and constantly challenges the
set benchmarks
ABHIVYAKTI
Centre of fine arts and performing arts, provides training in some of the
most exciting disciplines.
• Started its journey in Bhopal in 1999, and a second branch was
opened in Indore in 2003
• Workshops on art, music, dance, cooking and grooming for children,
working women and housewives
Every year the LARGEST GARBA FESTIVAL in central India is organised
under the aegis of Abhivyakti in Bhopal, Indore and Jaipur.
30. AWARDSCASESTUDIES
DBCL wins three awards at
DMA Asia ECHO 2015
MY FM wins Flames Award 2015
DBCL wins four awards in 2014 and
10 awards in 2015 at Hermes Creative
Awards
DBCL wins three awards at ABBY 2014
DBCL wins a platinum award at MarCom
Awards 2013
DBCL wins two awards at
Creativity International 2013 and
one award in 2009
MY FM wins four Golden Mike Awards
2011 and five awards in 2013
DBCL wins five awards at
CMO Asia Awards 2011
Dainik Bhaskar and Divya Bhaskar win
WAN IFRA 2010 'Best in Print'
DBCL wins the award for Print Advertising
Sales and Retention category at
INMA (International News media
Marketing Association)
DBCL wins Gold Award for Best Launch
in Punjab at the APMA Awards (Asian
Publishing Management Awards)
DBCL wins IFRA Asia's Annual Media
Awards 2004 Best in info graphics -
Newspaper (Gold Award)
Case study topic
Divya Bhaskar's launch
in Ahmedabad
Developed by
IIM Ahmedabad
Case study topic
Divya Marathi’s launch
in Maharashtra
Developed by
IIM Bangalore
Case study topic
Making Breakthrough
Innovation - companies
who have challenged the
status-quo
Developed as one of
the eleven case studies
in Porus Munshi’s book
31. MILESTONES
1958
LAUNCHED DAINIK BHASKAR NEWSPAPER FROM
BHOPAL IN MADHYA PRADESH
1977
FIRST COMPANY TO INSTALL WEB OFFSET
MACHINE against uniform prevalent practice of
rotary machine
1983
INDORE EDITION LAUNCH: First company to
launch a newspaper edition in a different city within
the same state
1996
JAIPUR LAUNCH: The Company became the first
Hindi newspaper to launch an edition in another
state
2003
GUJARAT LAUNCH: The Company launched Divya
Bhaskar (the Gujarat daily of the Group), its first
language newspaper other than Hindi
2005
WARBURG PINCUS INVESTED IN THE COMPANY
(DBCL was an unlisted company at that time)
2005
DBCL is given the license to launch its radio
business – MY FM IN 17 CITIES
2006
FIRST REGIONAL NEWSPAPER BRAND TO SET UP
SAP SYSTEM IN INDIA
2008
INITIATED MASSIVE INVESTMENT IN UPGRADING
PRINTING INFRASTRUCTURE ACROSS ALL
MARKETS
2009
THE COMPANY INTRODUCED ESOPS TO
MOTIVATE EMPLOYEES
2010
THE COMPANY GOT LISTED WITH A HUGE
SUBSCRIPTION OF 39.5 TIMES
2011
MAHARASHTRA LAUNCH: The company launches
Divya Marathi the 4th
language newspaper of the Group
2014
EXPANDEDINTOTHE14THSTATE through the
launch of Dainik Bhaskar's 37th edition in Patna, Bihar
2015
INITIATED ‘LIVE NO NEGATIVE’ to encourage a
more optimistic environment, and usher in every
new week with greater enthusiasm and positivity.
Launched four portals – moneybhaskar.com,
fashion101.in, jeevanmantra.in and dbcric.in
32. REGISTERED OFFICE
Plot no. 280, Sarkhej Gandhinagar
Highway, Near YMCA Club, Makarba
Gujarat,
Ahmedabad - 380051
HEAD OFFICE
Dwarka Sadan, 6, Press Complex,
M P Nagar Zone I
Madhya Pradesh,
Bhopal - 462011
CINNo.L22210GJ1995PLC047208
www.dainikbhaskargroup.com www.bhaskarnet.com
CORPORATE OFFICE
501, 5th Floor, Naman Corporate
Link, Opp. Dena Bank, C-31 - G Block,
Bandra Kurla Complex, Bandra (East),
Maharashtra,
Mumbai - 400051
India's Largest Newspaper Group | 14 States | 61 Editions | 4 Languages
