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N E W S L E T T E R O F M I D - A M E R I C A A S S O C I A T I O N
O F R E A L E S T A T E I N V E S T O R S
RE
FEBRUARY 2018
T H I S I S S U E  
MAREI Member Library
Stupid Wholesalers
Understanding Private Lending
Why You Can't Sell to Every Buyer
Challenges to Affordability
Member Directory
R E A L E S T A T E N E W S
Affordable Housing in KC
Rental Applications
Saving Money
Evictions
Healthy Housing
Rent Control
National REIA
Awards of
Excellence
Winner
2017
  N E W S
INVESTMENT
M A R E I . O R G
BRIAN &
MICHELLE
WINBERRY IN FEB
BRIAN &
MICHELLE
WINBERRY IN FEB
REAL LIFE REAL ESTATE DEALS -
HOW DEALS WORK IN REAL LIFE
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Depot® and Mid-America Association of REI,
you can now enjoy the benefits of our Store
Purchasing Card Program.
Over 1,100 retail store locations across the US.
Find the supplies you need the same day, in store.
In Store Discount Card & Discounted Link for
MAREI Members & National REIA Members
Get discount services from our Copy & Print
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Choose from thousands of environmentally
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Use your Store Purchasing Card throughout the life
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Partner
You will find a list of other groups complete with links to details that
meet through out the Kansas City Metro area listed at 
MAREI.org/Calendar/Other-Groups
FEBRUARY
FROM OTHER GROUPS >
THE CALENDAR
M A R E I . O R G / C A L E N D A R
See full day 
workshop
page 5
REAL LIFE REAL ESTATE
WITH THE WINBERRYS
AGENDA
NEW MEETING FORMAT
This month we are excited to host Brian & Michelle Winberry with a few case
studies of recent deals.  With over 20 years of real estate experience, the
Winberry's have been hosting their own group meeting since 2009.  We have
invited them to share their knowledge at MAREI on February 13th.  
Monthly meetings are held at the Holiday Inn at 8787 Reeder Road, Overland Park,
KS.  MAREI Members & First Time Guests who Pre-Register at MAREI.org attend
free - all others pay $25 at the door or $15 online.  As always there will be the
Business Hall, the Deal Table and Networking from 6 to 7pm.  Starting at 7, the
presentation kicks off with Ten Minutes on Private Lending and The Winberry's
take the stage about 7:20
VENA JONES COX
WHOLESALING
MARCH
Vena Jones Cox, real estate investor, trainer and REIA leader from Ohio is
joining us in March.  On the 13th at the MAREI meeting, she will be outlining
how to make $5 to $10k in the next 30 days by Wholesaling.  And on the 24th,
she will dig into the mechanics of wholesaling with a huge focus on
marketing.  Get the details at www.MAREI.org.
03RE INVESTMENT NEWS
Mailing Address:
6709 W 119th #332
Overland Park, KS 66209
Phone: 913-815-0111
Web: MAREI.org
Web: MAREIMember.com
Email: Kim@MAREI.org
Views and advertising expressed in the
RE Investment News are not necessarily
endorsed by Mid-America Association of
Real Estate Investors. The information
contained within should not be
construed as a recommendation for any
course of action regarding financial,
legal, or accounting maters by Mid-
America Association of REal Estate
Investors.
Email to inquire about advertising
oportunties or membership.
Networking Hour:  As always we will have our Vendor Hall, Our Business Card and
Deal Table and General Networking from 6 to 7 pm.  Come early, bring a flyer for
the deal table, talk to the vendors and network.
Speed Table: This is in the planning stages and we hope to have a couple of tables
and 12 chairs. We hope to have 2 15 minute speed rounds, but we do need a
coordinator.
Ten Minute Topic:  We are adding a 10-minute topic to the beginning of the
meeting at 7 pm, This month we will be focusing on member websites.
Announcements:  MAREI & Vendors Announcements at 7:10
Speaker:  Robyn Thompson will start at 7:30 and run till 9:00
04 RE INVESTMENT NEWS WWW.MAREI.ORG
DOWNTOWN AFFORDABILITY
real
estate
news
exchange for keeping rents lower.  As these tax
credits expire, expect rents that are currently $500
to $700 a month to rise to market rents of $1000 to
$1100 a month.
Read more at MAREI.org/affordable
Attom Data Solution took a look at metros across
the country to determine if it was more affordable to
buy a median-priced home or to rent a 3 bedroom
home.  In Cities across Missouri, the results show
that it is more affordable to buy a house than it is to
rent.  Kansas was not reporting.  
In most U.S. housing markets it was more
affordable to buy, but they did note that housing
prices were outpacing rental growth in most areas
and we may be faced with more areas being more
affordable to rent.
Check out their interactive map at MAREI.org/Attom
AFFORDABILITY
The number of affordable housing units available in
downtown Kansas City are expected to decrease
over the next 5 years.  This is due to the expiration
of tax credits used to develop the housing in the
first place.  Many of the buildings in downtown KC
were developed before 2008 received tax credits in 
RENTAL APPLICATIONS
City Councilman Jermaine Reed proposed a new
ordinance that would prevent employers and
landlords in Kansas City from having the question
on your applications about felony convictions.
You would still be able to do a background check,
you just would not be able to ask the question.
This passed the Infrastructure Committee
unanimously and will go before the city council in
February.
004RE INVESTMENT NEWS
Whether you are rehabbing a whole house or you
have a lot of regular routine maintenance, you can
save a bundle on materials at the Home Depot.
Be sure to make a complete list of all materials
needed for your rehab or that you might need for a
month of maintenance.  Take this list to the Pro-
Desk at your local Home Depot and ask them to
Quote You a Volume Discount Price.  This can save
you from 10 to 15%.
Then combine the Volume Discount Pricing with
our 2% Rebate on all purchase, 20% Discount on
Paint and Coupon on Hampton Bay Cabinets and
you will save $1000s annually.
Learn more at www.MAREI.org/HDBid
If you only count the cases that end up in court, on
average 42 eviction cases are filed in Jackson
Count every day.
The researchers from www.EvictionKC.org say that
"Most low-income renters in Kansas City—and,
increasingly, some with moderate incomes—
struggle to pay rent. Poor renters often occupy
housing that costs more than they can afford,
which can result in evictions and homelessness."
So what can we as landlords do to help?
Here at MAREI we have several suggestions for
members.
1.  Have a good rental application to ask the right,
     legal questions.
2.  Screen Tenants well using a good service like
       RentPerfect.com.
3.  Have a well-written policy on who you will and
      will not accept and follow it.
We urge all members to visit the website
www.EvictionKC.org
SAVING MONEY ON RENO EVICTIONS 
05
05
EVICTION ATTORNEY
Are you managing rentals in Kansas City?  Attorney
Julie Anderson Clark can help you with forms and
instruction on her website, her rental leases, or
consultation on the situation.
Learn More about Julie and the services she offers
at www.MAREI.org/Anderson
We are excited to share with you a free copy of Rent
Perfect's new eBook, "Steer Clear of Your Next Eviction: A
Guide for Rental Property Owners." David Pickron,
President of Rent Perfect, shares over 20 years of
knowledge in this book which is overflowing with great
advice for landlords as well as seasoned and new
investors. Learn some common mistakes made during the
application process, costly red flags and money-saving tips
to help you steer clear of your next eviction.
"Steer Clear of Your Next Eviction"
Get Your FREE Copy Today!
Visit www.RentPerfect.com and
request link is at the top!
06 RE INVESTMENT NEWS WWW.MAREI.ORG
Fannie Mae started a new reward initiative that
offers financial awards to borrowers.  To qualify,
you must be borrowing for a multifamily project
that will offer affordable housing.  Then you need to
offer services in this affordable housing that will
improve the health and well-being of the tenants.
These services could be a lot of different things
such as an in-house daycare or an onsite grocery
store.  or perhaps educational programming and
job training as well as youth activities.
This initiative aims to advance sustainable
communities and the availability of affordable
housing by encouraging their borrowers to improve
their design features and services to help the
residents.
At least 60 percent of the units seeking the
financial awards must serve residents earning 60
percent or less of the average median income. 
These awards can help Fannie Maes borrowers
save between $15,000 and $75,000 per year.
To learn more about the Healthy Housing Rewards
program, visit
https://www.fanniemae.com/multifamily/healthy-
housing-rewards.
California may be facing a rent control-style
program through its ballot process by a group that
evolved from ACORN.  Several Cities including
groups in Kansas City.
Tenant Advocacy groups want to make sure
landlords are licensed, that every unit is inspected,
that all units are updated and upgraded, that it is
harder to evict and oh yes, with rent control, despite
the fact that Rent Control is not allowed by
Missouri State Law.
HEALTHY HOUSING RENT CONTROL
EVICTION - THE BOOK
Evictions are the latest hottest issue to “address”
by municipalities and was the topic of an event in
Kansas City in January. The book “Eviction”, has
set the stage for an argument for making it more
difficult to evict a resident. Yes, even if they have
wasted their income, blown their money on drugs
(as repeatedly documented in the book) and lied
to their landlord. Somehow the accountability
aspect of paying a bill, i.e. rent, should now be more
difficult to enforce. Read the book, get a used copy.
This might be a marketing ploy to sell books.
HEAD IN THE SAND
Readers don't stick your head in the sand and say
"Someone needs to do something!"  You are
somebody and unless you stay informed and take
action some little law somewhere could change the
way you do business,  affect the values of your
properties, and make changes to the economy as a
whole.
08 07RE INVESTMENT NEWS • PAGE
MEMBER LIBRARYMEMBER BENEFIT
There are a lot of gurus who come to
town pitching very expensive courses
and have highly motivating
presenations to get you to buy.
Here at MAREI we are the first to tell
you to invest in your own training  But
before you plop down $1000s of
dollars on any training you need to not
only do a bit of research on the guru
themselves, but on the topic at hand.
For example before you spend a ton of
money to learn more about the note
business, might you want to read up a
bit on the note business to make sure it
fits your style, your needs and your
resources?  The same goes for any
topic.
So to get you a good broad overview of
the many different topics related to
real estate investing, here at MAREI
we have been assembling a massive
library since we started in 2004.  It is
100% digital meaning you can access it 
Second:  Find the My Account Tab
Third:  Click on Member's Library in
the Drop Down Menu
Fourth:  Click on Link to the LIbrary in
Google Drive
If you are a trainer or a service
provider and you have an ebook or
other training item you would like to
share with our members please email
kim@MAREI.org to explore options
for sharing your materials in our
library.
If you are not yet a member of MAREI
and would like to access just a small
part of the MAREI Member Library,
please visit our FREE Training Page at
MAREI.org/free-training/
If you are thinking about learning
more about a specific topic, please
explore the library first to learn more
about it before you spend $1000s.
at any time and other than your
membership fee, it costs nothing extra.
Whats In It?
Forms and Documents that have been
donated to the library by members.
Audio Recordings, Video Recordings and
E-books we have been emailed through
out the years.
Webinars and Podcasts we have done
with members and trainers.
And when ever a speaker comes to
MAREI, we do try to get at least one
giveaway item from them to add to the
Library.   
So Members, if you have not logged in
and checked it out, what are you wating 
How to Access It?
First:  log into MAREIMember.com
If you’re looking to finally have a real
estate investor website that gets
search engine rankings and drives
you free seller and buyer leads… to
be able to take FULL CONTROL of
your site from start to finish so your
brand is unique to your target market
and does not feel like just another
template website… to generate leads
the RIGHT way… and be easy for you
to run yourself… you’re looking at the
right place.
Stop Losing Leads
Our Real Estate Investor Websites Drive More
Qualified Leads Than Any Other Platform
Learn More Today
SEO Keyword Bible
90 Day Action Plan
Carrot Business Plan
Content Marketing
Conversation Marketing
Craigslist Download
Effective Pay Per Click
Facebook Promotion
Free Resources
MAREI.org/InvestorCarrot
08 09RE INVESTMENT NEWS • PAGE
S T U P I D
W H O L E S A L E RCASE STUDIES FROM VENA JONES-COX
Vena is a long-time wholesaler and past
president of the National Real Estate
Investors Association. She’s on a mission
to professionalize the wholesaling
business and create wholesalers who
make lots of money while also treating
buyers and seller right and not making
idiots of themselves. Come learn from her
at our March 13th MAREI Meeting.
Is it wrong of me to get ticked when
people who call themselves
wholesalers show a complete lack of
understanding of what wholesaling is,
or why wholesalers get paid?
I mean, it IS my businesses—and I
imagine that, say, a pediatrician might
get mad of some guy who’d never gone
to medical school hung up a shingle and
started treating kids’ broken arms.
Not that I’m trying to compare what
wholesalers do to what doctors do—
people’s lives are rarely saved or lost
because of what happens in a real
estate deal. But I do sometimes wish 
Here is, as closely as I can remember,
an actual word-for-word conversation
I had last year with one of these “fake”
wholesalers:auditor’s website. Don’t
worry about repair costs—you never
need to see the house. Just offer
owners half of whatever they’re
asking or whatever the property tax
folks think it’s worth, and you’ll be
fine. Buyers will line up to buy that
house at 55% of value.
If you don’t understand what’s wrong
with that theory, please don’t call
yourself a wholesaler. Wholesalers get
paid for providing profitable deals to
serious buyers, not for getting deal
under contract. REAL wholesalers
know what they’re offering, know that
it’s a good deal, and can stand behind
their numbers. 
The folks I’m talking about seem to
think that they can and should get
checks for throwing numbers at a wall
and seeing what sticks.
that wholesalers had to prove some
basic level of competence before they
could call themselves wholesalers.
But that’s not the case: anyone who
thinks they can “buy low, sell not so low”
is allowed to print business cards that
say “Don Dufus, Wholesaler” and run
around wreaking whatever havoc they
can manage. 
My favorite type of stupid wholesaler is
the one who’s fallen for one of those,
“You don’t really have to know anything,
it’s all done for you” sales pitches,
bought himself a website, and tries to
sell me properties about which he knows
NOTHING, from the actual value of the
property to the amount and cost of the
work needed.
In case you haven’t had the pleasure of
buying one of these courses / Ebooks /
seminars, the basic pitch seems to be
this: don’t worry about knowing the
market—the tax folks have the value of
the property right up there on the 
10 RE INVESTMENT NEWS WWW.MAREI.ORG
Him: “Hi, my name’s Don Dufus, and  I
saw on craigslist that you buy junker
properties in Cincinnati. I have one that I
think you’d be interested in.”
Me: “Ok, do you own it, or are you
wholesaling it?”
Him: [long pause]
Me: “It’s fine if you’re wholesaling it, I just
want to know if I’m dealing with an owner
or a wholesaler.”
Him: “I have it under contract.”
Me: “Ok, tell me about it”
Him: “It’s at 1234 main street in a
neighborhood called Delhi. It’s a 2
bedroom, it’s worth about $70,000 fixed
up,  needs about $7,000 in work, and I’m
asking $22,000”
Me: “OK, Dufus, let me tell you a few
things about that property.
“First of all, it’s not in Delhi, which is a
bread and butter area with a great school
system—it’s in Fairmount, a near-warzone
in the city schools. It doesn’t even adjoin
Delhi.
“Secondly, I could literally buy that house
and every house for 2 blocks around it for
a TOTAL of $70,000, because 9 out of
every 10 houses on that street are
boarded up. On a rental evaluation, this
house is worth $35,000, max, and that’s
really an imaginary number because there
are no sales of fixed-up properties in that
area for the last 5 years.
“Thirdly, it doesn’t need $7,000 in work,
it needs $17,000 in work, and the reason
I know this is that I sold that property 12
months ago for $1,500.
“So, Dufus, I’m curious: where did you get
your numbers?”
Him: [long silence].
and that he trusted me so much that
he’d take a personal check for that
amount on the spot.
I, of course, have no problem with
paying any fee to a wholesaler, as long
as the overall price works for me. But
before I wrote the check, I asked to
see the purchase contract. Why?
Because when a wholesaler assigns a
contract, the buyer—me , in this case—
is agreeing to ALL of the terms of the
contract. Before I pay an assignment
fee, I want to know what it is I’m
agreeing to.
The “wholesaler” then informed me
that he didn’t have a contract—he was
co-wholesaling the deal for the
ACTUAL wholesaler, who was in
contract with the seller. The co-
wholesaler then asked me to pay HIM
the ENTIRE wholesale fee (only
$2,000 of it was his, the rest was what
the actual wholesaler was asking), so
that he could get into contract with
the real wholesaler, so that he could
have a contract to assign me.
HUH?? So, this guy was asking me to
pay him for something that he didn’t
have: the right to buy a property. And,
apparently, this is tactic that has
worked for him in the past.
Unfortunately for him, I actually
understand that paying someone for
something they don’t have and have
no guarantee of getting (who’s to say
that the actual wholesaler hadn’t
already found a buyer? Or that she
was actually in contract, for that
matter, since neither he nor I had seen
such a contract?) is a really, really bad
idea.
So I told him I would do this: pay his
wholesaler $7,000 for her contract,
and let her pay him, the co-wholesaler,
his $2,000. He refused on the grounds
that he was afraid she’d want to keep
the entire $7,000…and he did not at
all see the irony when I mentioned 
Me: “Have you even seen it?”
Him: “No, I’m in Portland. This was a lead I
got from my website. I got my repair
numbers from the seller, who said he had a
bid from a contractor to fix it for $7,000,
and he told me it was in Delhi. The County
website says it’s worth $70,000. I have it
under contract for $19,900, what should I
do?”
Me: “I guess you’ll have to go to some other
Dufus from the West Coast’s website and
post it there, ‘cause you’re never going to
sell it to anyone who actually bothers to go
and see it.”
You may think that this kind of wide-
eyed naiveté—“It’s done for me! I can
make thousands, and don’t have to do a
thing!” is rare. If only. I have some
version of this conversation an average
of once a month with people who
honestly think they don’t have to know,
or do, anything in order to make money
wholesaling. And, let me add, the ‘gurus’
who are willing to sell courses using this
pitch are making money hand over fist.
Of course, their making it selling
courses, not wholesaling houses.
But what’s almost worse is people who
decide to get “creative” with their
wholesaling techniques, and because
they don’t really understand WHY it is
that real wholesalers do what they do in
the ways that they do it, end up doing
things that make absolutely no sense.
Don’t get me wrong: there are creative
things you can do with wholesale deals—
but they kind of have to fall within the
parameters of what’s possible, given the
nature of the deals we do.
For instance:   I was recently approached
by a local wholesaler who told me about
a deal that sounded pretty interesting.
After evaluating it and deciding that the
numbers were right, I asked what part of
the total price the was the wholesaler’s
fee. He informed me that it was $7,000, 
11RE INVESTMENT NEWS • PAGE
that I was sort of afraid the same thing
was going to happen if I gave the
$7,000 to him.
Was it pretty creative of him to bypass
the whole deal-finding process and
specialize in marketing other people’s
deals to buyers? Sure. Was it pretty
stupid of him to be out trying to sell a
deal that he had no actual interest in,
no idea what the contract he was
trying to sell looked like, and no
concept that what wholesalers get paid
for is a piece of paper he’d never seen
and didn’t even know for sure existed?
Yep.
In a twist on the same “wholesalers
who don’t understand that wholesaling
is assigning contracts” theme, a
student of mine recently related this
story (basically accurate, but details
changed to protect the Dufus):
A co-wholesaler approached him and
asked if he could bring a buyer for the
student’s deal and get paid for it. The
product he didn’t have—a deal—and
couldn’t get, because rather than
thinking about the fact that a
contract already existed and needed
to be fulfilled, he was thinking, “in real
estate, we make offers”.
I strongly recommended to the
student that he track down this co-
wholesaler and slap him upside the
head for me, just for claiming to be in
the same business we are.
PLEASE, if you’re going to wholesale,
know your craft and understand your
product. If you don’t, the best thing
that’s likely to happen to you is that
you’ll spin your wheels a lot and not
make the money you should. The
worst thing could be that you
unwittingly break the law, or ruin your
own reputation. Get trained, take
advice, and don’t try to reinvent the
wheel.
 student agreed, and the co-wholesaler
proceeded to bring him an offer from a
buyer that included a closing to occur in
30 days. Problem: the student’s contract
expired in 10 days. Problem 2: the co-
wholesaler had already collected $500
from the buyer in return for the deal.
Follow this: the co-wholesaler took
certified funds from a buyer. The co-
wholesaler had no contract on the
property. The co-wholesaler allowed the
buyer to make an offer that couldn’t
possibly be accepted, because the buyer
wanted to close 40 days after the
expiration of the student’s contract.
What, exactly, was this guy thinking? My
guess: “I got $500! I got $500!”, and not
much else.
Here’s what I’m thinking: what this co-
wholesaler did could easily be construed
as criminal fraud. He took money for a 
Learn Wholesaling with
Vena Jones-Cox
Learn how wholesaling really works in today's market. Find
out which properties are the most profitable & which to
avoid. How to make the right offer to make $5k or more in
cash every time. How to get a property under contract with no
risk if you can't sell the deal. How to find tons of anxious
buyers for your deals who will pay you cash up front.
Plus much more and all with real-life examples.
If you are a wholesaler or you wanna be . . . or just
want to generate more profitable deals, then you
can't afford to miss his meeting with master
wholesaler & veteran investor, Vena Jones-Cox at
the March 13th MAREI Meeting. PLUS she's coming
back on March 24th for a full day of training.
Register at MAREI.org
Escrow Services acts as a professional third party
escrow agent to handle all the details involved in
servicing a first, second, or wrap-around
mortgage, deed of trust, land contract,
option or other installment loans. EscrowServ.com
12 RE INVESTMENT NEWS WWW.MAREI.ORG
5
things to understand
about private lending
A R T I C L E B Y   K I M T U C K E R
DEFINITION
A private money lender is a non-institutional
(non-bank) individual or company that loans
money, generally secured by a note and deed
of trust, for the purpose of funding a real
estate transaction. Generally, they do not
advertise that they lend and are found by
building a relationship with the person who will
only lend to you once they get to know you and
build confidence in your investing skills.
HOW LENDERS GET PAID
Hard money lenders tend to charge points on
the loan and an interest rate for a short term
and many private lenders do the same.  But
this is not set in stone and loans can be
negotiated with or without points, with varying
interest rates, amortizing or interest only.  And
in some cases with a minimum fee.  Others get
paid a portion of the profits.  Or a
combination of some or all of the above.
WHERE LENDERS OBTAIN FUNDS
Lenders have build up funds in various
accounts which can include:  cash in the bank,
money in an IRA or 401k, money borrowed
against stock investments, home equity lines of
credit.  
SECURING THE LOAN
All transactions should be secured with a
promissory note and a mortgage or a deed of
trust.  As a lender, it is important to close all
transactions through a title company or closing
attorney.  Make sure the closing service
records the deed or mortgage immediately and
then sends you the orinal copies and recorded
copies of everything.  
PROTECTING THE INVESTMENT
Close all private loans through a title company
or escrow service and lender should review
title to make sure the borrower owns the
property and that the loan will be in the first
position.  Lenders should request to see proof
of insurance naming the lender as second
insured.  And if part of the loan is for
renovation lender may want to set the loan up
with draws as the renovations are made.
TO LEARN MORE
There are quite a few private lenders at MAREI
including several attorneys that can assist you
in learning, there are also quite a few
resources in the MAREI Member Library under
the Private Lending tab.
13RE INVESTMENT NEWS • PAGE
NOT A "GOOD" DEAL
by Vena Jones-Cox
Vena Jones-Cox is a wholesaler
with over 25 years experience in
the real estate business and more
than 800 deals under her belt.
She’s also a world-class teacher
and coach in the business, and
best of all, she’s the guest speaker
at our March meeting. Make sure
you mark your calendar for the 13th
and get there—whether you’re a
brand new wholesaler or an
experienced pro, you’ll learn
plenty!
It’s a frustrating thing when you’ve
put a wholesale deal under
contract, have evaluated it to the
nth degree, and then get told by a
buyer that “It’s not a good deal” or
“I’d never pay that much for that
house”.
Yet it will happen to you, over and
over again, even when you’re a
REALLY GOOD wholesaler, and
here’s why:
Despite the fact that we use the same
set of formulae (After repaired value x
70% less repairs for retail deals, After
repaired value x 60% less repairs for
rental deals), buyers are not some
monolithic group that all have the
same costs, the same profit
requirements, or the same rehab
standards.
Yet when we make offers, we can’t do
so to satisfy the needs of ALL buyers,
or of particular buyers—we have to
shoot for a number that makes sense
to a lot of buyers, but not to the
pickiest or to the ones that have the
highest costs.
Let’s take an example of a single
retail house that’s worth $100,000
fixed up and needs $20,000 in
repairs.
As a wholesaler, you’d want to pay
around
$100,000
X .7
$70,000
-$20,000
$50,000 (your sale price)
-$7,000 for your profit
$43,000 offer.
Now let’s look at how 3 different
buyers—all based on actual
buyers I know—might view this
same deal.
Why You Can’t Sell to Every Buyer…
14 RE INVESTMENT NEWS WWW.MAREI.ORG
15RE INVESTMENT NEWS • PAGE
Buyer #1 is a retailer who buys
and sells about 4 houses a year. He
uses hard money to close and
rehab his deals, an agent to sell
them, and contractors to do all the
work. He wants to make a
minimum of $20,000 per deal, so
he’d do his calculations like this:
$100,000 sale price
-$20,000 profit
-$10,000 sales costs**
-$20,000 repairs
-$6,000 holding costs
-$8,750 finance costs ++
$35,250 maximum allowable offer.
Clearly, for buyer #1, your $50,000
deal isn’t good enough.
** (6% commission + 4% for buyer
concessions)
++(15% interest + 5 points
on $70,000 borrowed)
Buyer #2 is also a retailer, who
buys and sells 6 houses a year. He
uses a mixture of contractors and his
own labor, borrows private money at
8% interest with no points, and sells
most of his houses himself. He also
wants to make $20,000, but he’d
calculate his MAO differently:
$100,000 sale price
-$20,000 profit
-$4,000 sale costs
-$15,000 repairs
-$6,000 holding costs
-$2,800 finance costs
$52,200 MAO.
For this buyer, your deal looks really
good.
Buyer #3 is a high-volume retailer.
He uses contractors to do all of his
work, and does a higher level of work
than the other buyers. However, he’s
also able to sell his finished
properties at about 5% more than
“market”. He’s a licensed broker who
lists his own properties, thus paying a
3% commission rather than a full 6%
commission, finishes and sells his
has a properties in an average of 3
months, borrows money, at 12%
interest, but it goal of $15,000 per
property. His calculation would
look like this:
$105,000 sale price
-$15,000 profit
-$25,000 repairs
-$7,350 sales costs
-$3,000 holding costs
-$4,200 finance costs
$50,450 maximum allowable offer
—right on target with what you’re
asking.
The moral of the story is, as a
wholesaler, you can’t and won’t
satisfy all of your buyers with all of
your deals. And it’s not because
you’re doing anything wrong—it’s
because your buyers have
different needs and desires. Don’t
take it to heart if a particular buyer
tells you a particular deal isn’t a
good one: what he really means is
that it isn’t a good one TO HIM.
HOUSES
WHOLESALE
correctly
FREE Training for
our readers. Go to
marei.org/bonuses-from-vena/
C H A L L E N G E S  TO THE AFFORDABILITY OF THE AMERICAN DREAM
by Joe Varnadore with NoteSchool
As home sales have cooled, it seems that
“affordability” has become a concern and
focus for many institutions, consultants
and real estate companies.
Last Summer Lawrence Yun, Chief
Economist for the National Association
of Realtors, joined Rosen Consulting
Group and Berkeley Hass Real Estate to
provide information regarding the new
white page report from RGC titled
Hurdles to Homeownership:
Understanding the Barriers.
Adam DeSanctis, of National Association
of Realtors blog, highlights the
conclusion to the barriers as:
Post-Foreclosure Stress Disorder: 
 There has been long-lasting
psychological changes in financial
decision-making for some of the 9 million
homeowners who experienced
foreclosure and the 8.7 million people
who lost their jobs during the Great
Recession.
Mortgage availability :   Credit standards
have not normalized following the
recession.
Growing burden of student loan debt:  
Student loan debt makes it extremely 
because of low housing supply.
• Home prices up 5.0 percent.
Thinking through the above information
should lead one to summarize that lack
of supply and financing are holding the
market back. On the positive side, more
people are working, credit issues are
being slowly turned around and people
would buy if the terms and prices were
affordable.
As a real estate investor you should
recognize this as an opportunity to fill a
void in the market place.
Large supplies of homes are sitting
vacant. These homes are not on the
market for sale but rather are in idle
position while the non-performing loan
works its way through the system. Once
the non-performing loan is acquired and
the note holder repossesses the
property, putting it on the sales market
with seller financing will lead to a quick
sale.
Note investors have access to the
inventory (supply) and the ability to fill
the void (demand) in the market by
offering attractive terms to potential
buyers.
Learn more in May at MAREI when Joe
Varnadore from NoteSchool will speak.
difficult to save for a down payment,
qualify for a mortgage and afford a
mortgage payment, especially in expensive
markets.
Single-family housing affordability :
 Many markets are experiencing decaying
affordability conditions because of soaring
home prices and rents and a lack of single-
family housing inventory.
Single-family housing supply shortages: 
An insufficient level of homebuilding has
created a cumulative deficit of nearly 3.7
million new homes over the last eight
years.
Yun gave a presentation titled
Affordability Challenges to
Homeownership.  The presentation
provided informative information about
equity, job growth, and overall supply and
demand.
Following are some the highlights from
Yun’s presentation according to
DeSanctis:
• Home equity has doubled since 2009.
• Job creation is far outpacing housing
starts.
• Home sales are at a decade high and
would be higher if there were more supply.
• There’s a mismatch between what’s for
sale and what households can afford.
• Affordability challenges will remain 
16 RE INVESTMENT NEWS WWW.MAREI.ORG
Attorney
Anderson & Associates
Evictions / Collections
Julie Anderson
www.MOKSLaw.com
816-931-2207
Auction Company
Auction.com
Rachel Bailey
www.Auction.com
816-797-6875
Building Supplier
KC Cabinet Collection
Mark Yanda
913-980-4260
The Home Depot
George Neal
816-461-9583
2% Rebate / 20% Off Paint
Other Discounts
Details in Member Benefits
Joe’s Carpet / Weber Flooring
Jerry Ratway
www.WeberFlooring.com
913-236-3680
Contractor
Candid Construction
General Contractor
Blake Brose
www.CandidKC.com
816-368-1341
Hearth Masters
Fireplace / Masonry
Gene Padgitt
www.ChimKC.com
816-461-3665
Genesis Home Restorations
Mold Remediation
Terry Amerine
GenesisHomeRestorations.com
913-270-0812
NuLook Custom Finishes
Cabinet Refinishing
Carol Baldwin
www.NuLookFinishes.net
913-385-2574
KC Grout Works
Tile Refinishing
DJ Hoffman
www.KCGroutWorks.com
816-448-5579
Serve Pro
East Independence/ Blue Springs
Crytsall Gregg
www.ServeProEastIndependence
BlueSprings.com
816-224-5300
Insurance
Arcana Insurance
Rental, Vacant, Landlord & More
www.ArcanaInsurance.com
877.744.3660
Build Your Team MAREI.org
CLICK ON
VISIT
business
associates
With MAREI Business Members
Save time and money by starting with service providers who already
know your business. Who can solve problems as they arise to help you
get the deal completed on time and for maximum profit.
17RE INVESTMENT NEWS • PAGE
Self Directed IRA
Equity Trust Company
TrustETC.com/NationalREIA
FREE Training
844-732-9404
Lending
Crossroads Investment Lending
Hard Money
Britton Asbell / Doug Harris
www.KCLend.com
913-800-8226
House Traders Monthly Meeting
Investors Choice Funding
Hard Money
Scott Ficinus
InvestorsChoiceFunding.com
816-668-7223
Merchants Mortgage
Mushy Money
Susan Aubin
www.MerchantsMtg.com
303-514-0815
REI Investor Funds
Hard Money
Charlie Fitzgerald
www.REIInvestorFunds.com
913-904-8090
Marketing
Build A Sign
Signs & Banners Plus
www.BuildASign.com
Discount Link in Member Benefits
Constant Contact
Email & Social Media Marketing
FREE Trial
MAREI.org/ConstantContact
Investor Carrot
Investor Websites
Free Training & Discounts
www.MAREI.org/IC
Pat Live
Answering Service
Discounts
www.MAREI.org/PatLive
Zoom
Video Conferencing
www.MAREI.org/Zoom
Office Supply
Office Depot / Office Max
www.OfficeDepot.com
Discount Link & Card in
Member Benefits Package
Pest Control
BedBugTraps.com
Stop BedBugs
Discounts for Members
Properties
Bridge Management
Turn Key Provider
Nathan Brooks
www.BridgeTurnkey.com
913-276-4114
McKinnis Real Estate
Turn Key Provider
Nick McKinnis
McKinnisRealEstateInvestments.com
816-914-2614
B & C Investment Group
Wholesale
Allen Cuffey
www.FlipNvest.com
816-867-8617
KCInvest
Investment Properties
Scott Tucker & Kim & Don Tucker
www.KCInvest
913-735-0018
Pride Properties
Wholesale
Marcus Bray & Matt Bray
www.PridePropertiesHomes.com
913-213-5370
Deal Makers Monthly Meeting
Property Manager
Home Rental Services
Paul Branton
www.Home4Rent.com
913-627-9543
M  & M Property Pros
Michael & Michele Bellman
www.MMPropertyPros.com
816-490-6745
Royal Gate Management
Ryan Goyer
RoyalGateManagement.com
913-735-7783
Realtor
Realty Resource
Listing Agent
Scott Tucker
www.RealtyResourceKC.com
816-284-7844
Rent Collection
National Credit Systems
Specializing in Collections
www.NationalCreditSystems.com
Screening
Rent Perfect
Tenant Screening Plus
Heather Johnson
www.RentPerfect.com
877-922-2547
Discounts at www.MAREI.org/RP
18 RE INVESTMENT NEWS WWW.MAREI.ORG
19RE INVESTMENT NEWS • PAGE
Servicing
Escrow Services Inc.
Loan Servicing Nationwide
www.EscrowServ.com
Title Company
Accurate Title Company
Dave Green
www.AccurateTitleCo.com
913-338-0100
Alpha Title
Mary Kellogg
www.AlphaTitleInc.com
913-498-8999
Trash Out
1-800-Got- Junk
Trash Pick Up
www.1800GotJunk.com
Discounts in Member Benefits
1-800-JunkPro
Trash Pick Up & Dumpsters
Clint Pringle
www.Junk.pro
816-935-7078
Zoom
Video Conferencing
www.MAREI.or
Servicing
Escrow Services Inc.
Loan Servicing Nationwide
www.EscrowServ.com
Title Company
Accurate Title Company
Dave Green
www.AccurateTitleCo.com
913-338-0100
Alpha Title
Mary Kellogg
www.AlphaTitleInc.com
913-498-8999
Trash Out
1-800-Got- Junk
Trash Pick Up
www.1800GotJunk.com
Discounts in Member Benefits
1-800-JunkPro
Trash Pick Up & Dumpsters
Clint Pringle
www.Junk.pro
816-935-7078
Join MAREI as a Business Member
today to have your business listed
here, in our email newsletter and
on our Business Directory Online.
To learn more and join, please go
to MAREI.org/GrowMyBusiness
Julie Anderson : Attorney
MEMBER
SPOTLIGHT
While Julie and her team are known for their specialty in
Evictions and Landlord Tenant Issues they handle a
wealth of issues:
Landlord-Tenant Disputes
Collections
Real Estate Law
Foreclosure
Civil Litigation
Bankruptcy
Julie is a very very busy attorney and works
hard to make sure her clients are educated
and doing their job correctly so she
does not have to charge by the
hour to teach you how to be
a better landlord, she speaks at
MAREI and other organizations,
she offers a b unch of instructions
and forms for FREE on her
website and she also has a lease package
for managing tenants in Kansas or
Missouri or both. And she has offered a
discount for MAREI Members.
Julie's Lease Package Covers
The Screening & Application Process
Lease Agreements & Addendums
Move In / Out Process
Eviction Documents
Sale of a Leased Property
Learn More & Download Order
Form at www.MAREI.org/Anderson
At Mid-America Association of Real Estate Investors,
we have been helping real estate professionals
connect, learn and do deals since 2004. Now in our
15th year, we must be doing something right!
______________________________
Join Today MAREI.org

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RE Investment News: February 2018

  • 1. N E W S L E T T E R O F M I D - A M E R I C A A S S O C I A T I O N O F R E A L E S T A T E I N V E S T O R S RE FEBRUARY 2018 T H I S I S S U E   MAREI Member Library Stupid Wholesalers Understanding Private Lending Why You Can't Sell to Every Buyer Challenges to Affordability Member Directory R E A L E S T A T E N E W S Affordable Housing in KC Rental Applications Saving Money Evictions Healthy Housing Rent Control National REIA Awards of Excellence Winner 2017   N E W S INVESTMENT M A R E I . O R G BRIAN & MICHELLE WINBERRY IN FEB BRIAN & MICHELLE WINBERRY IN FEB REAL LIFE REAL ESTATE DEALS - HOW DEALS WORK IN REAL LIFE
  • 2. The Store Purchasing Card is not a credit card. Office Depot coupons valid at retail stores and used with the card will provide a discount off the retail store price only. The cardholder will receive either its custom discounted pricing or the retail store price after discounts, whichever is lower. Please visit business.officedepot.com/tcspc for full terms and conditions. The Office Depot name and logo are the registered trademarks of The Office Club, Inc. © 2014 Office Depot, Inc. All Rights Reserved. Thanks to the partnership between Office Depot® and Mid-America Association of REI, you can now enjoy the benefits of our Store Purchasing Card Program. Over 1,100 retail store locations across the US. Find the supplies you need the same day, in store. In Store Discount Card & Discounted Link for MAREI Members & National REIA Members Get discount services from our Copy & Print Depot™ Black & white copies ........... $0.025 each. Color copies ........................ $0.22 each. Binding, folding, cutting ...... 40% off the retail price. Choose from thousands of environmentally conscious products for your your green goals. Use your Store Purchasing Card throughout the life of your contract. Proud Partner
  • 3. You will find a list of other groups complete with links to details that meet through out the Kansas City Metro area listed at  MAREI.org/Calendar/Other-Groups FEBRUARY FROM OTHER GROUPS > THE CALENDAR M A R E I . O R G / C A L E N D A R See full day  workshop page 5 REAL LIFE REAL ESTATE WITH THE WINBERRYS AGENDA NEW MEETING FORMAT This month we are excited to host Brian & Michelle Winberry with a few case studies of recent deals.  With over 20 years of real estate experience, the Winberry's have been hosting their own group meeting since 2009.  We have invited them to share their knowledge at MAREI on February 13th.   Monthly meetings are held at the Holiday Inn at 8787 Reeder Road, Overland Park, KS.  MAREI Members & First Time Guests who Pre-Register at MAREI.org attend free - all others pay $25 at the door or $15 online.  As always there will be the Business Hall, the Deal Table and Networking from 6 to 7pm.  Starting at 7, the presentation kicks off with Ten Minutes on Private Lending and The Winberry's take the stage about 7:20 VENA JONES COX WHOLESALING MARCH Vena Jones Cox, real estate investor, trainer and REIA leader from Ohio is joining us in March.  On the 13th at the MAREI meeting, she will be outlining how to make $5 to $10k in the next 30 days by Wholesaling.  And on the 24th, she will dig into the mechanics of wholesaling with a huge focus on marketing.  Get the details at www.MAREI.org. 03RE INVESTMENT NEWS Mailing Address: 6709 W 119th #332 Overland Park, KS 66209 Phone: 913-815-0111 Web: MAREI.org Web: MAREIMember.com Email: Kim@MAREI.org Views and advertising expressed in the RE Investment News are not necessarily endorsed by Mid-America Association of Real Estate Investors. The information contained within should not be construed as a recommendation for any course of action regarding financial, legal, or accounting maters by Mid- America Association of REal Estate Investors. Email to inquire about advertising oportunties or membership. Networking Hour:  As always we will have our Vendor Hall, Our Business Card and Deal Table and General Networking from 6 to 7 pm.  Come early, bring a flyer for the deal table, talk to the vendors and network. Speed Table: This is in the planning stages and we hope to have a couple of tables and 12 chairs. We hope to have 2 15 minute speed rounds, but we do need a coordinator. Ten Minute Topic:  We are adding a 10-minute topic to the beginning of the meeting at 7 pm, This month we will be focusing on member websites. Announcements:  MAREI & Vendors Announcements at 7:10 Speaker:  Robyn Thompson will start at 7:30 and run till 9:00
  • 4. 04 RE INVESTMENT NEWS WWW.MAREI.ORG DOWNTOWN AFFORDABILITY real estate news exchange for keeping rents lower.  As these tax credits expire, expect rents that are currently $500 to $700 a month to rise to market rents of $1000 to $1100 a month. Read more at MAREI.org/affordable Attom Data Solution took a look at metros across the country to determine if it was more affordable to buy a median-priced home or to rent a 3 bedroom home.  In Cities across Missouri, the results show that it is more affordable to buy a house than it is to rent.  Kansas was not reporting.   In most U.S. housing markets it was more affordable to buy, but they did note that housing prices were outpacing rental growth in most areas and we may be faced with more areas being more affordable to rent. Check out their interactive map at MAREI.org/Attom AFFORDABILITY The number of affordable housing units available in downtown Kansas City are expected to decrease over the next 5 years.  This is due to the expiration of tax credits used to develop the housing in the first place.  Many of the buildings in downtown KC were developed before 2008 received tax credits in  RENTAL APPLICATIONS City Councilman Jermaine Reed proposed a new ordinance that would prevent employers and landlords in Kansas City from having the question on your applications about felony convictions. You would still be able to do a background check, you just would not be able to ask the question. This passed the Infrastructure Committee unanimously and will go before the city council in February.
  • 5. 004RE INVESTMENT NEWS Whether you are rehabbing a whole house or you have a lot of regular routine maintenance, you can save a bundle on materials at the Home Depot. Be sure to make a complete list of all materials needed for your rehab or that you might need for a month of maintenance.  Take this list to the Pro- Desk at your local Home Depot and ask them to Quote You a Volume Discount Price.  This can save you from 10 to 15%. Then combine the Volume Discount Pricing with our 2% Rebate on all purchase, 20% Discount on Paint and Coupon on Hampton Bay Cabinets and you will save $1000s annually. Learn more at www.MAREI.org/HDBid If you only count the cases that end up in court, on average 42 eviction cases are filed in Jackson Count every day. The researchers from www.EvictionKC.org say that "Most low-income renters in Kansas City—and, increasingly, some with moderate incomes— struggle to pay rent. Poor renters often occupy housing that costs more than they can afford, which can result in evictions and homelessness." So what can we as landlords do to help? Here at MAREI we have several suggestions for members. 1.  Have a good rental application to ask the right,      legal questions. 2.  Screen Tenants well using a good service like        RentPerfect.com. 3.  Have a well-written policy on who you will and       will not accept and follow it. We urge all members to visit the website www.EvictionKC.org SAVING MONEY ON RENO EVICTIONS  05 05 EVICTION ATTORNEY Are you managing rentals in Kansas City?  Attorney Julie Anderson Clark can help you with forms and instruction on her website, her rental leases, or consultation on the situation. Learn More about Julie and the services she offers at www.MAREI.org/Anderson We are excited to share with you a free copy of Rent Perfect's new eBook, "Steer Clear of Your Next Eviction: A Guide for Rental Property Owners." David Pickron, President of Rent Perfect, shares over 20 years of knowledge in this book which is overflowing with great advice for landlords as well as seasoned and new investors. Learn some common mistakes made during the application process, costly red flags and money-saving tips to help you steer clear of your next eviction. "Steer Clear of Your Next Eviction" Get Your FREE Copy Today! Visit www.RentPerfect.com and request link is at the top!
  • 6. 06 RE INVESTMENT NEWS WWW.MAREI.ORG Fannie Mae started a new reward initiative that offers financial awards to borrowers.  To qualify, you must be borrowing for a multifamily project that will offer affordable housing.  Then you need to offer services in this affordable housing that will improve the health and well-being of the tenants. These services could be a lot of different things such as an in-house daycare or an onsite grocery store.  or perhaps educational programming and job training as well as youth activities. This initiative aims to advance sustainable communities and the availability of affordable housing by encouraging their borrowers to improve their design features and services to help the residents. At least 60 percent of the units seeking the financial awards must serve residents earning 60 percent or less of the average median income.  These awards can help Fannie Maes borrowers save between $15,000 and $75,000 per year. To learn more about the Healthy Housing Rewards program, visit https://www.fanniemae.com/multifamily/healthy- housing-rewards. California may be facing a rent control-style program through its ballot process by a group that evolved from ACORN.  Several Cities including groups in Kansas City. Tenant Advocacy groups want to make sure landlords are licensed, that every unit is inspected, that all units are updated and upgraded, that it is harder to evict and oh yes, with rent control, despite the fact that Rent Control is not allowed by Missouri State Law. HEALTHY HOUSING RENT CONTROL EVICTION - THE BOOK Evictions are the latest hottest issue to “address” by municipalities and was the topic of an event in Kansas City in January. The book “Eviction”, has set the stage for an argument for making it more difficult to evict a resident. Yes, even if they have wasted their income, blown their money on drugs (as repeatedly documented in the book) and lied to their landlord. Somehow the accountability aspect of paying a bill, i.e. rent, should now be more difficult to enforce. Read the book, get a used copy. This might be a marketing ploy to sell books. HEAD IN THE SAND Readers don't stick your head in the sand and say "Someone needs to do something!"  You are somebody and unless you stay informed and take action some little law somewhere could change the way you do business,  affect the values of your properties, and make changes to the economy as a whole.
  • 7. 08 07RE INVESTMENT NEWS • PAGE MEMBER LIBRARYMEMBER BENEFIT There are a lot of gurus who come to town pitching very expensive courses and have highly motivating presenations to get you to buy. Here at MAREI we are the first to tell you to invest in your own training  But before you plop down $1000s of dollars on any training you need to not only do a bit of research on the guru themselves, but on the topic at hand. For example before you spend a ton of money to learn more about the note business, might you want to read up a bit on the note business to make sure it fits your style, your needs and your resources?  The same goes for any topic. So to get you a good broad overview of the many different topics related to real estate investing, here at MAREI we have been assembling a massive library since we started in 2004.  It is 100% digital meaning you can access it  Second:  Find the My Account Tab Third:  Click on Member's Library in the Drop Down Menu Fourth:  Click on Link to the LIbrary in Google Drive If you are a trainer or a service provider and you have an ebook or other training item you would like to share with our members please email kim@MAREI.org to explore options for sharing your materials in our library. If you are not yet a member of MAREI and would like to access just a small part of the MAREI Member Library, please visit our FREE Training Page at MAREI.org/free-training/ If you are thinking about learning more about a specific topic, please explore the library first to learn more about it before you spend $1000s. at any time and other than your membership fee, it costs nothing extra. Whats In It? Forms and Documents that have been donated to the library by members. Audio Recordings, Video Recordings and E-books we have been emailed through out the years. Webinars and Podcasts we have done with members and trainers. And when ever a speaker comes to MAREI, we do try to get at least one giveaway item from them to add to the Library.    So Members, if you have not logged in and checked it out, what are you wating  How to Access It? First:  log into MAREIMember.com
  • 8. If you’re looking to finally have a real estate investor website that gets search engine rankings and drives you free seller and buyer leads… to be able to take FULL CONTROL of your site from start to finish so your brand is unique to your target market and does not feel like just another template website… to generate leads the RIGHT way… and be easy for you to run yourself… you’re looking at the right place. Stop Losing Leads Our Real Estate Investor Websites Drive More Qualified Leads Than Any Other Platform Learn More Today SEO Keyword Bible 90 Day Action Plan Carrot Business Plan Content Marketing Conversation Marketing Craigslist Download Effective Pay Per Click Facebook Promotion Free Resources MAREI.org/InvestorCarrot
  • 9. 08 09RE INVESTMENT NEWS • PAGE S T U P I D W H O L E S A L E RCASE STUDIES FROM VENA JONES-COX Vena is a long-time wholesaler and past president of the National Real Estate Investors Association. She’s on a mission to professionalize the wholesaling business and create wholesalers who make lots of money while also treating buyers and seller right and not making idiots of themselves. Come learn from her at our March 13th MAREI Meeting. Is it wrong of me to get ticked when people who call themselves wholesalers show a complete lack of understanding of what wholesaling is, or why wholesalers get paid? I mean, it IS my businesses—and I imagine that, say, a pediatrician might get mad of some guy who’d never gone to medical school hung up a shingle and started treating kids’ broken arms. Not that I’m trying to compare what wholesalers do to what doctors do— people’s lives are rarely saved or lost because of what happens in a real estate deal. But I do sometimes wish  Here is, as closely as I can remember, an actual word-for-word conversation I had last year with one of these “fake” wholesalers:auditor’s website. Don’t worry about repair costs—you never need to see the house. Just offer owners half of whatever they’re asking or whatever the property tax folks think it’s worth, and you’ll be fine. Buyers will line up to buy that house at 55% of value. If you don’t understand what’s wrong with that theory, please don’t call yourself a wholesaler. Wholesalers get paid for providing profitable deals to serious buyers, not for getting deal under contract. REAL wholesalers know what they’re offering, know that it’s a good deal, and can stand behind their numbers.  The folks I’m talking about seem to think that they can and should get checks for throwing numbers at a wall and seeing what sticks. that wholesalers had to prove some basic level of competence before they could call themselves wholesalers. But that’s not the case: anyone who thinks they can “buy low, sell not so low” is allowed to print business cards that say “Don Dufus, Wholesaler” and run around wreaking whatever havoc they can manage.  My favorite type of stupid wholesaler is the one who’s fallen for one of those, “You don’t really have to know anything, it’s all done for you” sales pitches, bought himself a website, and tries to sell me properties about which he knows NOTHING, from the actual value of the property to the amount and cost of the work needed. In case you haven’t had the pleasure of buying one of these courses / Ebooks / seminars, the basic pitch seems to be this: don’t worry about knowing the market—the tax folks have the value of the property right up there on the 
  • 10. 10 RE INVESTMENT NEWS WWW.MAREI.ORG Him: “Hi, my name’s Don Dufus, and  I saw on craigslist that you buy junker properties in Cincinnati. I have one that I think you’d be interested in.” Me: “Ok, do you own it, or are you wholesaling it?” Him: [long pause] Me: “It’s fine if you’re wholesaling it, I just want to know if I’m dealing with an owner or a wholesaler.” Him: “I have it under contract.” Me: “Ok, tell me about it” Him: “It’s at 1234 main street in a neighborhood called Delhi. It’s a 2 bedroom, it’s worth about $70,000 fixed up,  needs about $7,000 in work, and I’m asking $22,000” Me: “OK, Dufus, let me tell you a few things about that property. “First of all, it’s not in Delhi, which is a bread and butter area with a great school system—it’s in Fairmount, a near-warzone in the city schools. It doesn’t even adjoin Delhi. “Secondly, I could literally buy that house and every house for 2 blocks around it for a TOTAL of $70,000, because 9 out of every 10 houses on that street are boarded up. On a rental evaluation, this house is worth $35,000, max, and that’s really an imaginary number because there are no sales of fixed-up properties in that area for the last 5 years. “Thirdly, it doesn’t need $7,000 in work, it needs $17,000 in work, and the reason I know this is that I sold that property 12 months ago for $1,500. “So, Dufus, I’m curious: where did you get your numbers?” Him: [long silence]. and that he trusted me so much that he’d take a personal check for that amount on the spot. I, of course, have no problem with paying any fee to a wholesaler, as long as the overall price works for me. But before I wrote the check, I asked to see the purchase contract. Why? Because when a wholesaler assigns a contract, the buyer—me , in this case— is agreeing to ALL of the terms of the contract. Before I pay an assignment fee, I want to know what it is I’m agreeing to. The “wholesaler” then informed me that he didn’t have a contract—he was co-wholesaling the deal for the ACTUAL wholesaler, who was in contract with the seller. The co- wholesaler then asked me to pay HIM the ENTIRE wholesale fee (only $2,000 of it was his, the rest was what the actual wholesaler was asking), so that he could get into contract with the real wholesaler, so that he could have a contract to assign me. HUH?? So, this guy was asking me to pay him for something that he didn’t have: the right to buy a property. And, apparently, this is tactic that has worked for him in the past. Unfortunately for him, I actually understand that paying someone for something they don’t have and have no guarantee of getting (who’s to say that the actual wholesaler hadn’t already found a buyer? Or that she was actually in contract, for that matter, since neither he nor I had seen such a contract?) is a really, really bad idea. So I told him I would do this: pay his wholesaler $7,000 for her contract, and let her pay him, the co-wholesaler, his $2,000. He refused on the grounds that he was afraid she’d want to keep the entire $7,000…and he did not at all see the irony when I mentioned  Me: “Have you even seen it?” Him: “No, I’m in Portland. This was a lead I got from my website. I got my repair numbers from the seller, who said he had a bid from a contractor to fix it for $7,000, and he told me it was in Delhi. The County website says it’s worth $70,000. I have it under contract for $19,900, what should I do?” Me: “I guess you’ll have to go to some other Dufus from the West Coast’s website and post it there, ‘cause you’re never going to sell it to anyone who actually bothers to go and see it.” You may think that this kind of wide- eyed naiveté—“It’s done for me! I can make thousands, and don’t have to do a thing!” is rare. If only. I have some version of this conversation an average of once a month with people who honestly think they don’t have to know, or do, anything in order to make money wholesaling. And, let me add, the ‘gurus’ who are willing to sell courses using this pitch are making money hand over fist. Of course, their making it selling courses, not wholesaling houses. But what’s almost worse is people who decide to get “creative” with their wholesaling techniques, and because they don’t really understand WHY it is that real wholesalers do what they do in the ways that they do it, end up doing things that make absolutely no sense. Don’t get me wrong: there are creative things you can do with wholesale deals— but they kind of have to fall within the parameters of what’s possible, given the nature of the deals we do. For instance:   I was recently approached by a local wholesaler who told me about a deal that sounded pretty interesting. After evaluating it and deciding that the numbers were right, I asked what part of the total price the was the wholesaler’s fee. He informed me that it was $7,000, 
  • 11. 11RE INVESTMENT NEWS • PAGE that I was sort of afraid the same thing was going to happen if I gave the $7,000 to him. Was it pretty creative of him to bypass the whole deal-finding process and specialize in marketing other people’s deals to buyers? Sure. Was it pretty stupid of him to be out trying to sell a deal that he had no actual interest in, no idea what the contract he was trying to sell looked like, and no concept that what wholesalers get paid for is a piece of paper he’d never seen and didn’t even know for sure existed? Yep. In a twist on the same “wholesalers who don’t understand that wholesaling is assigning contracts” theme, a student of mine recently related this story (basically accurate, but details changed to protect the Dufus): A co-wholesaler approached him and asked if he could bring a buyer for the student’s deal and get paid for it. The product he didn’t have—a deal—and couldn’t get, because rather than thinking about the fact that a contract already existed and needed to be fulfilled, he was thinking, “in real estate, we make offers”. I strongly recommended to the student that he track down this co- wholesaler and slap him upside the head for me, just for claiming to be in the same business we are. PLEASE, if you’re going to wholesale, know your craft and understand your product. If you don’t, the best thing that’s likely to happen to you is that you’ll spin your wheels a lot and not make the money you should. The worst thing could be that you unwittingly break the law, or ruin your own reputation. Get trained, take advice, and don’t try to reinvent the wheel.  student agreed, and the co-wholesaler proceeded to bring him an offer from a buyer that included a closing to occur in 30 days. Problem: the student’s contract expired in 10 days. Problem 2: the co- wholesaler had already collected $500 from the buyer in return for the deal. Follow this: the co-wholesaler took certified funds from a buyer. The co- wholesaler had no contract on the property. The co-wholesaler allowed the buyer to make an offer that couldn’t possibly be accepted, because the buyer wanted to close 40 days after the expiration of the student’s contract. What, exactly, was this guy thinking? My guess: “I got $500! I got $500!”, and not much else. Here’s what I’m thinking: what this co- wholesaler did could easily be construed as criminal fraud. He took money for a  Learn Wholesaling with Vena Jones-Cox Learn how wholesaling really works in today's market. Find out which properties are the most profitable & which to avoid. How to make the right offer to make $5k or more in cash every time. How to get a property under contract with no risk if you can't sell the deal. How to find tons of anxious buyers for your deals who will pay you cash up front. Plus much more and all with real-life examples. If you are a wholesaler or you wanna be . . . or just want to generate more profitable deals, then you can't afford to miss his meeting with master wholesaler & veteran investor, Vena Jones-Cox at the March 13th MAREI Meeting. PLUS she's coming back on March 24th for a full day of training. Register at MAREI.org
  • 12. Escrow Services acts as a professional third party escrow agent to handle all the details involved in servicing a first, second, or wrap-around mortgage, deed of trust, land contract, option or other installment loans. EscrowServ.com 12 RE INVESTMENT NEWS WWW.MAREI.ORG
  • 13. 5 things to understand about private lending A R T I C L E B Y   K I M T U C K E R DEFINITION A private money lender is a non-institutional (non-bank) individual or company that loans money, generally secured by a note and deed of trust, for the purpose of funding a real estate transaction. Generally, they do not advertise that they lend and are found by building a relationship with the person who will only lend to you once they get to know you and build confidence in your investing skills. HOW LENDERS GET PAID Hard money lenders tend to charge points on the loan and an interest rate for a short term and many private lenders do the same.  But this is not set in stone and loans can be negotiated with or without points, with varying interest rates, amortizing or interest only.  And in some cases with a minimum fee.  Others get paid a portion of the profits.  Or a combination of some or all of the above. WHERE LENDERS OBTAIN FUNDS Lenders have build up funds in various accounts which can include:  cash in the bank, money in an IRA or 401k, money borrowed against stock investments, home equity lines of credit.   SECURING THE LOAN All transactions should be secured with a promissory note and a mortgage or a deed of trust.  As a lender, it is important to close all transactions through a title company or closing attorney.  Make sure the closing service records the deed or mortgage immediately and then sends you the orinal copies and recorded copies of everything.   PROTECTING THE INVESTMENT Close all private loans through a title company or escrow service and lender should review title to make sure the borrower owns the property and that the loan will be in the first position.  Lenders should request to see proof of insurance naming the lender as second insured.  And if part of the loan is for renovation lender may want to set the loan up with draws as the renovations are made. TO LEARN MORE There are quite a few private lenders at MAREI including several attorneys that can assist you in learning, there are also quite a few resources in the MAREI Member Library under the Private Lending tab. 13RE INVESTMENT NEWS • PAGE
  • 14. NOT A "GOOD" DEAL by Vena Jones-Cox Vena Jones-Cox is a wholesaler with over 25 years experience in the real estate business and more than 800 deals under her belt. She’s also a world-class teacher and coach in the business, and best of all, she’s the guest speaker at our March meeting. Make sure you mark your calendar for the 13th and get there—whether you’re a brand new wholesaler or an experienced pro, you’ll learn plenty! It’s a frustrating thing when you’ve put a wholesale deal under contract, have evaluated it to the nth degree, and then get told by a buyer that “It’s not a good deal” or “I’d never pay that much for that house”. Yet it will happen to you, over and over again, even when you’re a REALLY GOOD wholesaler, and here’s why: Despite the fact that we use the same set of formulae (After repaired value x 70% less repairs for retail deals, After repaired value x 60% less repairs for rental deals), buyers are not some monolithic group that all have the same costs, the same profit requirements, or the same rehab standards. Yet when we make offers, we can’t do so to satisfy the needs of ALL buyers, or of particular buyers—we have to shoot for a number that makes sense to a lot of buyers, but not to the pickiest or to the ones that have the highest costs. Let’s take an example of a single retail house that’s worth $100,000 fixed up and needs $20,000 in repairs. As a wholesaler, you’d want to pay around $100,000 X .7 $70,000 -$20,000 $50,000 (your sale price) -$7,000 for your profit $43,000 offer. Now let’s look at how 3 different buyers—all based on actual buyers I know—might view this same deal. Why You Can’t Sell to Every Buyer… 14 RE INVESTMENT NEWS WWW.MAREI.ORG
  • 15. 15RE INVESTMENT NEWS • PAGE Buyer #1 is a retailer who buys and sells about 4 houses a year. He uses hard money to close and rehab his deals, an agent to sell them, and contractors to do all the work. He wants to make a minimum of $20,000 per deal, so he’d do his calculations like this: $100,000 sale price -$20,000 profit -$10,000 sales costs** -$20,000 repairs -$6,000 holding costs -$8,750 finance costs ++ $35,250 maximum allowable offer. Clearly, for buyer #1, your $50,000 deal isn’t good enough. ** (6% commission + 4% for buyer concessions) ++(15% interest + 5 points on $70,000 borrowed) Buyer #2 is also a retailer, who buys and sells 6 houses a year. He uses a mixture of contractors and his own labor, borrows private money at 8% interest with no points, and sells most of his houses himself. He also wants to make $20,000, but he’d calculate his MAO differently: $100,000 sale price -$20,000 profit -$4,000 sale costs -$15,000 repairs -$6,000 holding costs -$2,800 finance costs $52,200 MAO. For this buyer, your deal looks really good. Buyer #3 is a high-volume retailer. He uses contractors to do all of his work, and does a higher level of work than the other buyers. However, he’s also able to sell his finished properties at about 5% more than “market”. He’s a licensed broker who lists his own properties, thus paying a 3% commission rather than a full 6% commission, finishes and sells his has a properties in an average of 3 months, borrows money, at 12% interest, but it goal of $15,000 per property. His calculation would look like this: $105,000 sale price -$15,000 profit -$25,000 repairs -$7,350 sales costs -$3,000 holding costs -$4,200 finance costs $50,450 maximum allowable offer —right on target with what you’re asking. The moral of the story is, as a wholesaler, you can’t and won’t satisfy all of your buyers with all of your deals. And it’s not because you’re doing anything wrong—it’s because your buyers have different needs and desires. Don’t take it to heart if a particular buyer tells you a particular deal isn’t a good one: what he really means is that it isn’t a good one TO HIM. HOUSES WHOLESALE correctly FREE Training for our readers. Go to marei.org/bonuses-from-vena/
  • 16. C H A L L E N G E S  TO THE AFFORDABILITY OF THE AMERICAN DREAM by Joe Varnadore with NoteSchool As home sales have cooled, it seems that “affordability” has become a concern and focus for many institutions, consultants and real estate companies. Last Summer Lawrence Yun, Chief Economist for the National Association of Realtors, joined Rosen Consulting Group and Berkeley Hass Real Estate to provide information regarding the new white page report from RGC titled Hurdles to Homeownership: Understanding the Barriers. Adam DeSanctis, of National Association of Realtors blog, highlights the conclusion to the barriers as: Post-Foreclosure Stress Disorder:   There has been long-lasting psychological changes in financial decision-making for some of the 9 million homeowners who experienced foreclosure and the 8.7 million people who lost their jobs during the Great Recession. Mortgage availability :   Credit standards have not normalized following the recession. Growing burden of student loan debt:   Student loan debt makes it extremely  because of low housing supply. • Home prices up 5.0 percent. Thinking through the above information should lead one to summarize that lack of supply and financing are holding the market back. On the positive side, more people are working, credit issues are being slowly turned around and people would buy if the terms and prices were affordable. As a real estate investor you should recognize this as an opportunity to fill a void in the market place. Large supplies of homes are sitting vacant. These homes are not on the market for sale but rather are in idle position while the non-performing loan works its way through the system. Once the non-performing loan is acquired and the note holder repossesses the property, putting it on the sales market with seller financing will lead to a quick sale. Note investors have access to the inventory (supply) and the ability to fill the void (demand) in the market by offering attractive terms to potential buyers. Learn more in May at MAREI when Joe Varnadore from NoteSchool will speak. difficult to save for a down payment, qualify for a mortgage and afford a mortgage payment, especially in expensive markets. Single-family housing affordability :  Many markets are experiencing decaying affordability conditions because of soaring home prices and rents and a lack of single- family housing inventory. Single-family housing supply shortages:  An insufficient level of homebuilding has created a cumulative deficit of nearly 3.7 million new homes over the last eight years. Yun gave a presentation titled Affordability Challenges to Homeownership.  The presentation provided informative information about equity, job growth, and overall supply and demand. Following are some the highlights from Yun’s presentation according to DeSanctis: • Home equity has doubled since 2009. • Job creation is far outpacing housing starts. • Home sales are at a decade high and would be higher if there were more supply. • There’s a mismatch between what’s for sale and what households can afford. • Affordability challenges will remain  16 RE INVESTMENT NEWS WWW.MAREI.ORG
  • 17. Attorney Anderson & Associates Evictions / Collections Julie Anderson www.MOKSLaw.com 816-931-2207 Auction Company Auction.com Rachel Bailey www.Auction.com 816-797-6875 Building Supplier KC Cabinet Collection Mark Yanda 913-980-4260 The Home Depot George Neal 816-461-9583 2% Rebate / 20% Off Paint Other Discounts Details in Member Benefits Joe’s Carpet / Weber Flooring Jerry Ratway www.WeberFlooring.com 913-236-3680 Contractor Candid Construction General Contractor Blake Brose www.CandidKC.com 816-368-1341 Hearth Masters Fireplace / Masonry Gene Padgitt www.ChimKC.com 816-461-3665 Genesis Home Restorations Mold Remediation Terry Amerine GenesisHomeRestorations.com 913-270-0812 NuLook Custom Finishes Cabinet Refinishing Carol Baldwin www.NuLookFinishes.net 913-385-2574 KC Grout Works Tile Refinishing DJ Hoffman www.KCGroutWorks.com 816-448-5579 Serve Pro East Independence/ Blue Springs Crytsall Gregg www.ServeProEastIndependence BlueSprings.com 816-224-5300 Insurance Arcana Insurance Rental, Vacant, Landlord & More www.ArcanaInsurance.com 877.744.3660 Build Your Team MAREI.org CLICK ON VISIT business associates With MAREI Business Members Save time and money by starting with service providers who already know your business. Who can solve problems as they arise to help you get the deal completed on time and for maximum profit. 17RE INVESTMENT NEWS • PAGE
  • 18. Self Directed IRA Equity Trust Company TrustETC.com/NationalREIA FREE Training 844-732-9404 Lending Crossroads Investment Lending Hard Money Britton Asbell / Doug Harris www.KCLend.com 913-800-8226 House Traders Monthly Meeting Investors Choice Funding Hard Money Scott Ficinus InvestorsChoiceFunding.com 816-668-7223 Merchants Mortgage Mushy Money Susan Aubin www.MerchantsMtg.com 303-514-0815 REI Investor Funds Hard Money Charlie Fitzgerald www.REIInvestorFunds.com 913-904-8090 Marketing Build A Sign Signs & Banners Plus www.BuildASign.com Discount Link in Member Benefits Constant Contact Email & Social Media Marketing FREE Trial MAREI.org/ConstantContact Investor Carrot Investor Websites Free Training & Discounts www.MAREI.org/IC Pat Live Answering Service Discounts www.MAREI.org/PatLive Zoom Video Conferencing www.MAREI.org/Zoom Office Supply Office Depot / Office Max www.OfficeDepot.com Discount Link & Card in Member Benefits Package Pest Control BedBugTraps.com Stop BedBugs Discounts for Members Properties Bridge Management Turn Key Provider Nathan Brooks www.BridgeTurnkey.com 913-276-4114 McKinnis Real Estate Turn Key Provider Nick McKinnis McKinnisRealEstateInvestments.com 816-914-2614 B & C Investment Group Wholesale Allen Cuffey www.FlipNvest.com 816-867-8617 KCInvest Investment Properties Scott Tucker & Kim & Don Tucker www.KCInvest 913-735-0018 Pride Properties Wholesale Marcus Bray & Matt Bray www.PridePropertiesHomes.com 913-213-5370 Deal Makers Monthly Meeting Property Manager Home Rental Services Paul Branton www.Home4Rent.com 913-627-9543 M  & M Property Pros Michael & Michele Bellman www.MMPropertyPros.com 816-490-6745 Royal Gate Management Ryan Goyer RoyalGateManagement.com 913-735-7783 Realtor Realty Resource Listing Agent Scott Tucker www.RealtyResourceKC.com 816-284-7844 Rent Collection National Credit Systems Specializing in Collections www.NationalCreditSystems.com Screening Rent Perfect Tenant Screening Plus Heather Johnson www.RentPerfect.com 877-922-2547 Discounts at www.MAREI.org/RP 18 RE INVESTMENT NEWS WWW.MAREI.ORG
  • 19. 19RE INVESTMENT NEWS • PAGE Servicing Escrow Services Inc. Loan Servicing Nationwide www.EscrowServ.com Title Company Accurate Title Company Dave Green www.AccurateTitleCo.com 913-338-0100 Alpha Title Mary Kellogg www.AlphaTitleInc.com 913-498-8999 Trash Out 1-800-Got- Junk Trash Pick Up www.1800GotJunk.com Discounts in Member Benefits 1-800-JunkPro Trash Pick Up & Dumpsters Clint Pringle www.Junk.pro 816-935-7078 Zoom Video Conferencing www.MAREI.or Servicing Escrow Services Inc. Loan Servicing Nationwide www.EscrowServ.com Title Company Accurate Title Company Dave Green www.AccurateTitleCo.com 913-338-0100 Alpha Title Mary Kellogg www.AlphaTitleInc.com 913-498-8999 Trash Out 1-800-Got- Junk Trash Pick Up www.1800GotJunk.com Discounts in Member Benefits 1-800-JunkPro Trash Pick Up & Dumpsters Clint Pringle www.Junk.pro 816-935-7078 Join MAREI as a Business Member today to have your business listed here, in our email newsletter and on our Business Directory Online. To learn more and join, please go to MAREI.org/GrowMyBusiness Julie Anderson : Attorney MEMBER SPOTLIGHT While Julie and her team are known for their specialty in Evictions and Landlord Tenant Issues they handle a wealth of issues: Landlord-Tenant Disputes Collections Real Estate Law Foreclosure Civil Litigation Bankruptcy Julie is a very very busy attorney and works hard to make sure her clients are educated and doing their job correctly so she does not have to charge by the hour to teach you how to be a better landlord, she speaks at MAREI and other organizations, she offers a b unch of instructions and forms for FREE on her website and she also has a lease package for managing tenants in Kansas or Missouri or both. And she has offered a discount for MAREI Members. Julie's Lease Package Covers The Screening & Application Process Lease Agreements & Addendums Move In / Out Process Eviction Documents Sale of a Leased Property Learn More & Download Order Form at www.MAREI.org/Anderson
  • 20. At Mid-America Association of Real Estate Investors, we have been helping real estate professionals connect, learn and do deals since 2004. Now in our 15th year, we must be doing something right! ______________________________ Join Today MAREI.org