1. www.SocialJack.com
coachme@socialjack.com@socialjack
tel.: (877) 592-6224
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The Scoop on Blogging!
How big is the demand? Why are we doing all of this!

2. www.SocialJack.com
coachme@socialjack.com@socialjack
tel.: (877) 592-6224
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Blogging: The plus side!
• People are reading blogs: 46% of people read blogs more than once a day.
#HubSpot
• It’s the new form of advertising: Nearly 40% of US companies use blogs for
marketing purposes. #eMarketer, August 2010
• Drives higher conversions: 54% more leads are generated by inbound tactics
(blogging, social media management) than traditional (billboards, advertising)
paid marketing. #Hubspot
• It’s about your company image: 60% of consumers feel more positive about a
company after reading custom content on its site. Content Plus

3. www.SocialJack.com
coachme@socialjack.com@socialjack
tel.: (877) 592-6224
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You want to blog, because…
• It’s not cold calling. YES!
• Marketing to consumers when it’s convenient to them - in the format that they are wanting and expecting
to learn about your products and services.
• Your competitor is likely gaining customers from your market share that you could be earning…
• Reduces CAC and helps relieve marketing dollars – for either more inbound that generates more results
for less OR you can shift those dollars into new product development…
• It’s about your company image: 60% of consumers feel more positive about a
company after reading custom content on its site. Content Plus

4. www.SocialJack.com
coachme@socialjack.com@socialjack
tel.: (877) 592-6224
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All these benefits sound great –
what’s the catch?
The bell curve on blogging traction?
Once you write 21-54 blog posts, blog
traffic generation increases by up
to 30%.
Source:TrafficGenerationCafe

5. www.SocialJack.com
coachme@socialjack.com@socialjack
tel.: (877) 592-6224
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Getting to 21 – 54 articles – the roadblocks:
Writers block and time to research!
- How much time does writing 21-54 articles take?
- How do I craft exciting and interesting content?
- How do I know which content will work for my
business?

6. www.SocialJack.com
coachme@socialjack.com@socialjack
tel.: (877) 592-6224
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Blogging 101
How to fight writers block?
- Take a break.
- Clearing the mind can allow for you to
reinvigorate with energy.
- Exercise brings oxygen to the brain.
Step away from the blank page!

7. www.SocialJack.com
coachme@socialjack.com@socialjack
tel.: (877) 592-6224
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Blogging 101
Find the questions that your audience is asking
- Visit sites like Quora or YahooAnswers!
- Take the most frequently asked questions
and expand
- Real people are asking these questions … in public.
Every product/service has at least 15-20 basic everyday questions
– posting a blog about them also can reduce customer service emails by offering more of a resource
To your customers.

8. www.SocialJack.com
coachme@socialjack.com@socialjack
tel.: (877) 592-6224
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Blogging 101
20 Articles Down – Now for another 25!
- Tactic 1: Scanning your favorite social media
news-feeds for most written about topics and trends
- Tactic 2: “The Reverse Info-Graphic Search”
 Google search “Infographic for Tips on XYZ”
 Scan each info-graphic for the hottest facts
 These facts have been looked over --- they’re KEY

9. www.SocialJack.com
coachme@socialjack.com@socialjack
tel.: (877) 592-6224
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Blogging 101
Now that you have some fast time-saving tips
let’s dive into the anatomy, form, function and
Optimization with Joe Karns!