This document discusses various pricing strategies for new products, including market skimming pricing, market penetration pricing, and product mix pricing strategies. It also covers price adjustment strategies such as discounts, psychological pricing, promotional pricing, geographical pricing, and dynamic pricing. The key strategies discussed are setting either a high price to skim revenues from willing buyers (market skimming) or a low initial price to quickly penetrate the market and gain market share (market penetration pricing). It provides examples of each strategy.

1. “Pricing Products: Pricing Strategies” Presented By : Maria Pirwani Presented to: Ma’am Amber Raza Dated: 4th . April.2011

6. Can attract a large number of buyers quickly and win a large market share.

8. Market Penetration Pricing: Example:

10. Optional Product Pricing

11. Captive Product Pricing

12. By Product Pricing

14. Optional Product Pricing : Pricing optional or accessory products sold with the main product (e.g., ice maker with the refrigerator).

16. Memory Card Chip

18. Product Bundle Pricing: Pricing bundles of products sold together (software, monitor, PC, and printer)

19. Price Adjustment Strategies: Discount and allowance pricing Segmented pricing Psychological pricing Promotional pricing Geographical pricing Dynamic pricing International pricing

21. Trade-in

22. Promotional

23. Discounts

24. Cash

25. Quantity

26. Functional

28. Selling a product or service at two or more prices, where the difference in prices is not based on differences in costs.

29. Types:

30. Customer-segment

31. Product-form

32. Location pricing (Different Location different Pricing)

34. Psychological Pricing:

36. FOB-origin pricing

37. Uniform-delivered pricing

38. Zone pricing

39. Basing-point pricing

40. Freight-absorption pricing

41. Promotional pricing:

42. Loss leaders

43. Special-event pricing

44. Low-interest financing

45. Longer warranties

46. Free maintenance

48. Enough for today. . .