The Hub is a new concept about the dynamic fusion of the general session and training experiences. This presentation outlines the benefits of adopting this innovative, energetic approach to experiential learning. The Hub is designed to break down traditional content, and therefore arrange for "mini-sessions" to engage audience in a much personal nature with facilitators speaking to smaller groups as they rotate between the various interactions. The Hub works very well in the Life Sciences industry as the audience is media-savvy, well versed with technology and are always busy. We have seen a noticeable uptick in audience enthusiasm and participation wherever we have deployed the Hub concept, and have in turn seen higher scores in the metrics of both engagement and retention.

1. “Meet me in the Hub”
The coming together of General Session and Training Rotations
Geoff McCall
Vice President, Creative Director
Beth Tench
Vice President, Training and Development

2. Where is it written that general session
presentations and training breakouts need
to be separate and distinct?
With a media-savvy audience, ever-present technology and
ever-shortening attention spans, the traditional approach is
ill-equipped for supporting meaningful peer-to-peer
engagement, device-driven instruction and the spontaneity
inherent in our shared social networking experiences.
This presentation will…
introduce a new concept characterized as the dynamic
fusion of the general session and training experiences, and
outline the benefits of adopting this innovative, energetic
approach to experiential learning.

3. Advances in technology,
bolstered by a genuine
thirst for change on the
part of attendees and
facilitators alike,
have opened the door to
new ways of thinking…

4. • Vast, fully-branded space.
• Countless displays and
hands-on interaction.
• One or more stages
hosting presentations.
• As the meeting evolves
so too does the Hub,
facilitating new and
different interactions that
change with the
progression of your
message.
• Experiential Learning at
its best.
A single,
collaborative
environment from
which all meeting
and training
activities extend.
Welcome to the Hub.

5. • The Hub is a centerpiece,
a meeting place, a
memorable place where
your team comes
together to connect, to
share experiences and to
see things in new and
exciting ways.
• Here, through self-
discovery and spirited
engagement, attendees
readily absorb the critical
messaging that
underpins both the
training breakouts and
the broader general
session themes.
A dynamic fusion of
general session and
training experiences.
Welcome to the Hub.

6. Our suggestion:
Shorter sessions
with more frequent
movement.
A complementary timing
component can enhance
the Hub concept.
• Just as a Hub is
designed to break down
traditional content
divides, there needs
similar rethinking around
timing and scheduling.
• The resulting “mini-
sessions” yield audience
engagements of a much
more personal nature –
with facilitators speaking
to smaller groups as they
rotate between the
various interactions.
• This timing approach is
aimed at addressing the
decreasing attention
span of attendees.

7. • Over the years,
customary presentations
have suffered from
ever-decreasing
attention spans.
• One notable firm*
charted a significant
drop- off in audience
attention after as little as
5 minutes and significant
disengagement by 10
minutes (see chart).
• With such a narrow
window, trainers,
facilitators and speakers
need to consider time
allocations that embrace
this new paradigm,
turning a perceived
disadvantage into a
distinct advantage.
BenefitsThe Decreasing
Attention Span
*Source: Cynosure

8. • The Learning Pyramid
illustrates the percentage
of learner recall &
retention that is
associated with various
learning approaches.
• What it reinforces is that
the more active the level
of participation in the
learning process, the
higher the retention of
learning.
• Devices such as iPads,
smart phones, etc. allow
users to quickly embrace
the workings of a given
workshop and participate
more fully.
BenefitsEngagement = Retention

9. • Through self-discovery
using tablets and other
smart devices, attendees
become genuinely
invested in the meeting
experience.
• More sophisticated apps
provide utilization and
performance data critical
to real time evaluation –
allowing for immediate
adjustments to
courseware and
presentations.
• Here again, the lines are
blurred between general
session and training
breakouts – competition
results are shared,
employee contributions
are recognized and
feedback from breakouts
is vetted for inclusion in
the day’s closing
session.
A complementary technology
component can enhance
the Hub concept.

10. Through deploying the
Hub concept, MC3 has
seen a noticeable
uptick in audience
enthusiasm and
participation.
In meetings where we
have employed the
Hub, the related
sessions scored
among the highest in
the metrics of both
engagement and
retention.
Just a theory? Not at all.

11. The Takeaway
• By lessening the distinctions
between breakouts and big
tent, the overall message
becomes more integrated.
• Tactics are connected to
strategy in ways that the
audience can both consume
and comprehend – making
for a more engaging and
memorable experience
for all.

12. We create innovative meeting and training experiences
that leverage technology to engage the senses, educate
your teams and elevate performance.
211 Carter Drive, Suite D
West Chester, PA 19382
Email: info@mc3.com
Phone: 610.430.1900
Fax: 610.430.0653
www.mc3.com
About The Authors:
Beth Tench is an accomplished Learning & Development professional with 20+ years of Healthcare
Industry experience supporting large and mid-size pharmaceutical companies, in addition to a start-up
biotechnology organization. As VP, Training & Curriculum Development, Beth leads MC3’s Training
and Delivery Team.
Geoff McCall is VP of Production and Creative Director at MC3. As Creative Director, Geoff works
closely with our customers to devise imaginative branding, messaging and theming strategies for new
product launches, national meetings and other high-profile initiatives – all of which elevate the spirits of
the attendees as well as the stature of their leadership.
To capitalize on their extensive experience, you may reach them directly: Beth.Tench@mc3.com and
Geoff.McCall@mc3.com