Fastrack is a sub-brand of Titan that was established in 1998 and focuses on watches and accessories. The document discusses Fastrack's digital marketing campaign objectives of engaging 1000 students at top private universities in Bangladesh by 2016 through social media campaigns on platforms like Facebook and YouTube. The campaigns aim to raise brand awareness and engage customers among the target 20-25 year old male and female demographic interested in style, fashion and experiencing new things.