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4IR andTourism Industry
Speaker Profile:
Md.Shaifullar Rabbi
PROFESSIONAL EXPERIENCES
Coordinator & Lecturer- Dept. of Tourism & Hospitality
Management, Daffodil Institute of IT(Affiliated National
University)
Assessor -Bangladesh Technical Education Board (Ticketing
and Reservation)
Guest Trainer - Sheikh Hasina National Institute of Youth
Development
GuestTrainer - ATABTourismTraining Institute
GuestTrainer- HB AviationTraining Center
Former Manager sales - Mamun Air Service (IATA Travel
Agency)
Founder –Travel Memoria (OnlineTourism Group)
EDUCATIONAL QUALIFICATIONS
MBA & BBA-Major in Tourism & Hospitality
Management, University of Dhaka.
Certified NTVQF Level -4/Assessor Part (Ticketing
And Reservation)
Completed Diploma Course in Travel Agency &
Tour Operation Management
Certified NTVQF Level 2 Course entitled Ticketing
& Reservation
4th
Industrial
Revolution
Industry 4.0 is a new revolution concerning the technical evolution.
Furthermore, the new trend is called the fourth industrial
revolution. It involves cyber-physical systems, the internet of things,
cloud and cognitive computing. Due to the fact that the technology
develops itself almost every day, new inventions are produced daily.
In theWorld
Economic Forum
report,The Future of
Jobs here are the 10
skills you will need for
the Fourth Industrial
Revolution:
1. Complex problem solving
2. Critical thinking
3. Creativity
4. People management
5. Coordinating with others
6. Emotional intelligence
7. Judgement and decision making
8. Service orientation
9. Negotiation
10. Cognitive flexibility
According to Graham Brown-Martin, there are three key areas where humans beat
machines that are key to future job creation:
▪ creative endeavors—everything from scientific discovery to creative writing and
entrepreneurship
▪ social interaction—robots just don’t have the kind of emotional intelligence that
humans do
▪ physical dexterity and mobility—millennia of hiking mountains, swimming lakes
and dancing practice gives humans extraordinary agility and physical dexterity
4IR &Trends of
the future :2025
and Beyond
1. 10% of people will be wearing clothes connected to the internet
2. 80% will have unlimited (sponsored) backup space in the cloud
3.There will be one trillion sensors connected to the internet
4. 80% of the world’s population will have Internet presence
5.The first automobile entirely produced with a 3D printer
6. 90% of world’s population will own a smart phone
7. 90% of world’s population will have internet access
8. 10% of all vehicles on the roads will be driverless
9. More than 50% of home appliances will be connected to
internet
10. More rides will be made on shared cars than on private cars
Source:World Economic Forum 2015
Effectsof
Industry4.0on
TourismIndustry
1. More and more people book their trip online, companies have to adapt this new
method of booking.
2. Otherwise, the hotel would not achieve their goals regarding numbers of sold services
e.g. rooms or food.
3. Different target groups prefer different ways to book their trip.
4. For consumers nowadays there are numerous different way of booking whereas
before the digitalization there just was one option: the travel agency.
5. Mobile phones enlarge the options, especially when considering the developments
with regard to data roaming in the European Community. For example online travel
guides offer several advantages: simple updates, links to specific information, search
functions, bookmarks or feedback and evaluations of other travelers.
6. While the older generation prefers to book their holiday in a travel agency, the
younger generation is in favor of online booking portals.
7. Based on this fact, more and more hotels are focusing on online promotion. In
contrast to bigger hotels or big hotel chains, small hotels have to expand their online
sales features e.g. direct booking via their official website or invest in online travel
agencies i.e. booking.com. Otherwise, the hotel will be influenced negatively and suffer
from the new evolution called“industry 4.0”.
Source: https://wyredproject.eu/2018/04/17/effects-of-industry-4-0-on-tourism-industry-
development-from-e-tourism-to-m-tourism/
Tourism
industry in
the Era of
4IR
What has
changed in the
tourism sector
due to the Fourth
Industrial
Revolution?
▪ The tourism and hospitality industry was one of the first industries to
experience change on a global level (UNWTO).
▪ The tourism industry has successfully kept up with the demand and the
trends by using different forms of technology in assisting them to enhance
and improve travelers' experience.
▪ The airline and hotel booking systems were brought online by the
tourism industry from an early stage and through this, the industry
became one of the key driving forces behind the Fourth Industrial
Revolution (ITHSA).
▪ Mobile phones have also had a tremendous impact on the industry,
especially with regards to the development of data roaming options
available in Europe.
▪ This opens up opportunities for online travel agents to “give updates, links
to specific information, search functions or feedback and general
evaluation for other travelers” to assist and make travelling more
accessible and opens up a broader spectrum of choices (Sabinezs, 2018).
▪ “Airports around the world are introducing biometric technology to identify
travelers and make their trip as frictionless as possible” (ITHSA)
Source: https://ctutraining.ac.za/4ir-and-tourism/
Jobs are
created by 4IR
inTourism &
Hospitality
Industry
▪ GDS Operations (Galileo, SABRE,Amadeus)
▪ OnlineTravel Agents
▪ Ticketing and Reservation (Airlines,Railways,Cruise ship, Bus and Others)
▪ OnlineTour Operators
▪ Digital Marketing (Transportation,Accommodation, DMO, OTA, OTO)
▪ Social Media Marketing
▪ E-Ticketing
▪ Online Catering (food services)
▪ Accommodation Booking(Hotels, Motels, Resorts, Home stay)
▪ CRS Operations
▪ E-Tourism
▪ Artificial Intelligence
▪ RoboticTechnology
▪ Information and Communication Technology
5 things to
consider when
choosing your
career
Do you want to choose a career that minimizes your risk of
being replaced by a robot? Here are five things to think
about:
▪ Study data science and/or get a job in data
▪ Choose a job that robots still can’t do well – focus on
jobs that require skills like creativity, problem solving and
connecting with people on a human level
▪ Keep in touch with the job market to get an insight of
which jobs are in demand and its average salary
▪ Be data savvy – learn how to use data to make decisions
and solve problems
▪ Get familiar with artificial intelligence
Source: 5 simple tips to help you survive the 4th
industrial revolution
ThankYou

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4IR and Tourism Industry

  • 2. Speaker Profile: Md.Shaifullar Rabbi PROFESSIONAL EXPERIENCES Coordinator & Lecturer- Dept. of Tourism & Hospitality Management, Daffodil Institute of IT(Affiliated National University) Assessor -Bangladesh Technical Education Board (Ticketing and Reservation) Guest Trainer - Sheikh Hasina National Institute of Youth Development GuestTrainer - ATABTourismTraining Institute GuestTrainer- HB AviationTraining Center Former Manager sales - Mamun Air Service (IATA Travel Agency) Founder –Travel Memoria (OnlineTourism Group) EDUCATIONAL QUALIFICATIONS MBA & BBA-Major in Tourism & Hospitality Management, University of Dhaka. Certified NTVQF Level -4/Assessor Part (Ticketing And Reservation) Completed Diploma Course in Travel Agency & Tour Operation Management Certified NTVQF Level 2 Course entitled Ticketing & Reservation
  • 3. 4th Industrial Revolution Industry 4.0 is a new revolution concerning the technical evolution. Furthermore, the new trend is called the fourth industrial revolution. It involves cyber-physical systems, the internet of things, cloud and cognitive computing. Due to the fact that the technology develops itself almost every day, new inventions are produced daily.
  • 4. In theWorld Economic Forum report,The Future of Jobs here are the 10 skills you will need for the Fourth Industrial Revolution: 1. Complex problem solving 2. Critical thinking 3. Creativity 4. People management 5. Coordinating with others 6. Emotional intelligence 7. Judgement and decision making 8. Service orientation 9. Negotiation 10. Cognitive flexibility According to Graham Brown-Martin, there are three key areas where humans beat machines that are key to future job creation: ▪ creative endeavors—everything from scientific discovery to creative writing and entrepreneurship ▪ social interaction—robots just don’t have the kind of emotional intelligence that humans do ▪ physical dexterity and mobility—millennia of hiking mountains, swimming lakes and dancing practice gives humans extraordinary agility and physical dexterity
  • 5. 4IR &Trends of the future :2025 and Beyond 1. 10% of people will be wearing clothes connected to the internet 2. 80% will have unlimited (sponsored) backup space in the cloud 3.There will be one trillion sensors connected to the internet 4. 80% of the world’s population will have Internet presence 5.The first automobile entirely produced with a 3D printer 6. 90% of world’s population will own a smart phone 7. 90% of world’s population will have internet access 8. 10% of all vehicles on the roads will be driverless 9. More than 50% of home appliances will be connected to internet 10. More rides will be made on shared cars than on private cars Source:World Economic Forum 2015
  • 6. Effectsof Industry4.0on TourismIndustry 1. More and more people book their trip online, companies have to adapt this new method of booking. 2. Otherwise, the hotel would not achieve their goals regarding numbers of sold services e.g. rooms or food. 3. Different target groups prefer different ways to book their trip. 4. For consumers nowadays there are numerous different way of booking whereas before the digitalization there just was one option: the travel agency. 5. Mobile phones enlarge the options, especially when considering the developments with regard to data roaming in the European Community. For example online travel guides offer several advantages: simple updates, links to specific information, search functions, bookmarks or feedback and evaluations of other travelers. 6. While the older generation prefers to book their holiday in a travel agency, the younger generation is in favor of online booking portals. 7. Based on this fact, more and more hotels are focusing on online promotion. In contrast to bigger hotels or big hotel chains, small hotels have to expand their online sales features e.g. direct booking via their official website or invest in online travel agencies i.e. booking.com. Otherwise, the hotel will be influenced negatively and suffer from the new evolution called“industry 4.0”. Source: https://wyredproject.eu/2018/04/17/effects-of-industry-4-0-on-tourism-industry- development-from-e-tourism-to-m-tourism/
  • 8. What has changed in the tourism sector due to the Fourth Industrial Revolution? ▪ The tourism and hospitality industry was one of the first industries to experience change on a global level (UNWTO). ▪ The tourism industry has successfully kept up with the demand and the trends by using different forms of technology in assisting them to enhance and improve travelers' experience. ▪ The airline and hotel booking systems were brought online by the tourism industry from an early stage and through this, the industry became one of the key driving forces behind the Fourth Industrial Revolution (ITHSA). ▪ Mobile phones have also had a tremendous impact on the industry, especially with regards to the development of data roaming options available in Europe. ▪ This opens up opportunities for online travel agents to “give updates, links to specific information, search functions or feedback and general evaluation for other travelers” to assist and make travelling more accessible and opens up a broader spectrum of choices (Sabinezs, 2018). ▪ “Airports around the world are introducing biometric technology to identify travelers and make their trip as frictionless as possible” (ITHSA) Source: https://ctutraining.ac.za/4ir-and-tourism/
  • 9. Jobs are created by 4IR inTourism & Hospitality Industry ▪ GDS Operations (Galileo, SABRE,Amadeus) ▪ OnlineTravel Agents ▪ Ticketing and Reservation (Airlines,Railways,Cruise ship, Bus and Others) ▪ OnlineTour Operators ▪ Digital Marketing (Transportation,Accommodation, DMO, OTA, OTO) ▪ Social Media Marketing ▪ E-Ticketing ▪ Online Catering (food services) ▪ Accommodation Booking(Hotels, Motels, Resorts, Home stay) ▪ CRS Operations ▪ E-Tourism ▪ Artificial Intelligence ▪ RoboticTechnology ▪ Information and Communication Technology
  • 10. 5 things to consider when choosing your career Do you want to choose a career that minimizes your risk of being replaced by a robot? Here are five things to think about: ▪ Study data science and/or get a job in data ▪ Choose a job that robots still can’t do well – focus on jobs that require skills like creativity, problem solving and connecting with people on a human level ▪ Keep in touch with the job market to get an insight of which jobs are in demand and its average salary ▪ Be data savvy – learn how to use data to make decisions and solve problems ▪ Get familiar with artificial intelligence Source: 5 simple tips to help you survive the 4th industrial revolution