Museum Digital Transformation Conference
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Content and multimedia communication as a challenge: opportunities – and risks – of the application of new communication tools to Culture. How interactive content accompanies and enriches the user’s experience, from the interaction with the heritage of a museum to a whole “digital user experience”.
Mots-clés
museum digital strategy chatbot games customer service social customer care social media strategy social media social media marketing travel and tourism new media digital marketing facebook marketing content strategy strategic planning seo marketing strategy content marketing no estimates game design gamification persuasive learning socialcrm mdt17 british museum
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