This document discusses Twitter and provides tips for using it effectively. It defines Twitter as a microblogging service that allows users to send short text-based messages. Key points made include: Twitter has over 500 million users generating 340 million tweets daily; it differs from Facebook in that Twitter focuses on sharing information rather than personal relationships and builds influence rather than loyalty; and tips for doctors include following medical associations and other influential accounts to stay updated on news and information.

1. Understanding the Unique Social
Network, Twitter
Sponsored by: MDeverywhere, Inc.
Presented by: Anthony P. Zarro, Founder, Drive Action Digital
July 11, 2013
www.mdeverywhere.com 631-232-4260
www.driveactiondigital.com 862-200-5217

2. What is Twitter?
Twitter is an online social networking service &
microblogging service that enables its users to send and
read text-based messages of up to 140 characters,
known as "tweets".
•Created in March 2006 by Jack Dorsey
•Launched in July 2006
•Over 500 million registered users as of 2012
•Generating over 340 million tweets daily
•Handling over 1.6 billion search queries per day
Twitter has become one of the ten most visited
websites on the Internet, and has been described as
“the SMS of the Internet”.
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3. Twitter vs. Facebook
• Understanding the core differences
between these two social networks may
just be the key to a successful strategy
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4. Facebook is about friends & relationships
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5. Twitter is about content & information
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6. Facebook is about sharing
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7. Twitter is about thought leadership
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8. Facebook is about community
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9. Twitter is global
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10. Facebook builds loyalty
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11. Twitter builds influence
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12. Facebook has a news feed of friends
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13. Twitter has a news feed of information
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14. TIPS TO GET STARTED

15. What’s in a tweet?
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16. Your profile description
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17. Use Twitter’s “Who to follow” feature
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18. Popular Category follow suggestions
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19. Follow Industry Leaders
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20. Follow organizations
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21. Follow the influential
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22. Have a destination such as a blog
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23. Follow #conversations
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24. Make Lists
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25. DOCTORS USING TWITTER

26. @kevinmd
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27. KevinMD.com article
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Article on KevinMD.com
1.Stays up to date on news and info
2.Shares ideas & learns from others
3.Helps his patients
4.Has fun with it
Tidbit from the article:
•follow accounts of official medical
associations, such as:
• AAP @AmerAcadPeds
• AAMC @AAMCToday
• JAMA @JAMA_current)
• The Lancet @TheLancet

28. TWITTER TIDBITS

29. Some things we should know
• Twitter is very reciprocal
• Behave the way you want your audience
to behave
• Short, sweet & to the point
• Train your audience with your messages
• Leverage your mobile device
• “Stay in the now”
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30. Key strategy components
• What is the objective?
• Define the personality
• What is the tone?
• Who is my audience?
• What information should we share?
• Who will manage the account?
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31. TOOLS TO HELP

32. The Tweeted Times
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33. Paper.li
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34. Tweetdeck
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35. THANK YOU