8. FINDYOUR ENEMY
• If there isn’t problem – how brand can be
solution?
• Throughout the history, art, music and design,
if there is no enemy, there’s no story
9. If you want to be engaged with the world, fight for something
10. # work that matters
WHAT UNITES US IS GREATERTHANTHAT DIVIDES US
http://www.youtube.com/watch?v=ts_4vOUDImE
11. RESPONSIBILITY
we will be looking for highly innovative ideas that have the
human touch and the power to make people act
MarkTutsell, Direct Lions jury president
13. FROM AWARENESSTO EXPERIENCE. IT’S ALL ABOUT
PARTICIPATION
What we’re trying to build is a world beyond
advertising that’s immersive and interesting to consumers , as
opposed to being distracting. The age of online banners and
buttons is over!
Think less as advertisers,
more as content providers
From storytelling to story-whispering.
Let people to turn their imagination on
14. DRIVE ENGAGEMENT, SCALEWITH MEDIA
http://www.youtube.com/watch?v=j5Ftu3NbivE
We live in the era of
participation – people
want to see their
contribution
15. ALWAYS ON = NEVER-ENDING STORY
Cannes Lions Grand-Prix 2012
http://www.youtube.com/watch?v=W8xMurdO4Tk
16. SOCIAL MEDIA PLATFORMS
• Entirely different and spontaneous
dialogue
• CULTIVATE COMMUNITY
• DON'T LEAVE THE
CONVERSATION
18. HOWTO BE SUCCESSFUL IN SOCIAL MEDIA
• Be creative in a most transparent way
• Respect your consumers – they are intelligent and smart
• Honesty is the best currency
• To be social it should be socially-designed
19. REALTIME DATA PROCESSING
• With social media we can quantify and demonstrate
impact as never before
• Big data is not only big opportunities… its increasingly
big expectations from consumers.
• Users will tell you what’s sucks and they will do it really
fast
20. Sorry, picture is unavailable for today
SCHOOL KIDS CORRECT CELEBRITY GRAMMAR MISTAKES ONTWITTER
21. 30’’ seconds spot are
not dead as it talks to
all senses
Why be the 30 second
spot when you can be
the whole show?
SCREENS
22. UNDERSTAND PEOPLE BEHAVIOR WITH SCREENS
JWT second screen study, May 2012
http://www.slideshare.net/jwtintelligence/tv-5-8?from_search=1
23. MULTI-SENSORY PLANNING
• Affective interfaces
• Flue 2.0.
• Seamless journey
• Projected visualization
• Human body is interface
LEO BURNETT SEMINAR
It will take around two years to get
to the market
More here: http://wildfirecannes.tumblr.com/page/2
24.
25. TECHNOLOGIES
it has given us so many opportunities to communicate straight to the
customer and the ability to ignite and influence people’s behavior
41. David Droga, CEO Droga 5
I’d argue there’s no other business better-suited to this
challenge. After all, we are not just storytellers and
communicators.We are an industry of problem-solvers and
inventors.
42. NEW-COMER: INNOVATION AWARD
The ideas we have awarded are not about something done in
the last year that will now sit on a shelf and gather dust. You
are all going to see these ideas out in society, serving on a
purpose.They are only now gaining momentum.