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“Лец ми спик фром май
харт…”
Слова, которых нет
в английском языке
Split (пр. вр.) – СПЛИТЕД
Split – делить, разделять
Split (split, split, split) – СПЛИТ
Внимание, правильный ответ
Purchase – ПЕРЧЭЙЗ
Purchase – покупать, приобретать
Purchase – ПЕРЧЕЗ
Внимание, правильный ответ
Months (мн.) – МАНСИЗ
Month – месяц
Months (мн.) – МАНС
Внимание, правильный ответ
Percent (мн.) – ПЕРСЭНТС
Percent – процент
Percent (мн.) – ПЕРСЭНТ
*monies, peoples
Внимание, правильный ответ
Rubles – РАБЛС
Rubles – рубли
Rubles – РУБЛС
Внимание, правильный ответ
Category – КАТИГОРИ
Inventory - ИНВЕНТОРИ
Category / Inventory – категория / инвентарь
Category – КЭТИГОРИ
Inventory – ИНВЕНТОРИ
*category, inventory, territory, allegory
Внимание, правильный ответ
We have no any budget / resources /
opportunities
No any…
We DON’T have any (budget)
We have NO (opportunities)
Внимание, правильный ответ
Expertise – ЭКСПЕРТАЙЗ
Expertise – экспертиза
Expertise – ЭКСПЕРТИЗ
Внимание, правильный ответ
Variable – ВЭРАЙАБЛ
Variable – переменная
Variable – ВЭРЬИБЛ
Внимание, правильный ответ
Awareness – ЭВОРНЭС
(Brand) awareness – знание брэнда
Awareness – ЭВЭРНЭС
Внимание, правильный ответ
Target –ТАРДЖЭТ
Target (Audience) – цель
Target –ТАРГЕТ
Внимание, правильный ответ
Innovative – ИНОВЭЙТИВ
Innovative – инновационный
Innovative – ИНОВАТИВ
ИНОВЭЙТИВ
Внимание, правильный ответ
Applicable – АПЛИКАБЛ
Applicable – применимо
Applicable – ЭПЛИКАБЛ
АПЛИКАБЛ
Внимание, правильный ответ
LinkedIn - ЛИНКЕДИН
LinkedIn
Но может тогда
ФАСЕБУК?
Facebook
LinkedIn – ЛИНКД-ИН
Внимание, правильный ответ
More higher
More stronger
More
higher
stronger
Внимание, правильный ответ
Make research
Do payment
Make vs Do
Do research
Make payment
Внимание, правильный ответ
Brand A is spending more … Brand B
A decision was made … and there
Then vsThan
Brand A is spending moreTHAN
Brand B
A decision was madeTHEN and there
Внимание, правильный ответ
Media spend of Brand A is higher
than Brand B
on
20%
On vs By (Part I)
Media spend of Brand A is higher
than Brand B
by
20%
Внимание, правильный ответ
Multiplied on
Divided on
On vs By (Part II)
Multiplied by
Divided by
Внимание, правильный ответ
Brand A is in 3 times higher than
Brand B
in
Brand A is 3 times higher than
Brand B
Внимание, правильный ответ
Context
Press
OLV
Naming conventions
Context
Press
OLV
Как это воспринимают иностранцы
Paid Search
Print
Pre-rolls
Внимание, правильный ответ
Спасибо! ;)

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