1. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
• Monitor Facebook
Module 5 – Facebook for SMEs

2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euMonitor Facebook
• Tweak your practices.
Even the ultimate
Facebook marketing tips
may not be suitable in
your context.
• Therefore, monitor your
Page

3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euMonitor Facebook
Dimensions:
Reach
• Likes (= formerly known as Fans) (Not all your fans see what
you post - EdgeRank)
Interaction
• Likes
• Comments
Conversions
• Give Away, Registrations, Sales etc.

4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euMonitor Facebook
Facebook Insight
• Facebook offers Page admins anonymous insight about
people's activity on their Page.
• You can use Facebook Insight to see how people are
interacting with your fan page.
• Experiment with different types of posts to see what your
audience responds to best.
• Your Page needs to have at least 30 likes to start seeing
insights.

5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euMonitor Facebook
Facebook Insight
• Total Likes
The number of people who like your Page
• Friends of Fans
The number of friends that all of your fans
have. So it is the number you could reach if
all your fans share a post with all their
friends.

6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euMonitor Facebook
Facebook Insight
• Talking About This
The number of people who have interacted
with your Page (a comment, a like, a poll
etc.)
• Total Reach
The amount of people who have seen
content associated with your Page

7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euMonitor Facebook
Facebook Insight
More on:
• http://www.incomediary.co
m/the-complete-guide-to-
the-new-facebook-insights