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Terms and Websites for Speakers
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2. Number One Skill for Managing a Website: http://www.gerrymcgovern.com/nt/2005/nt_2005_04_25-gut-instinct.htm
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4. Audience- Who the publisher or writer is writing to, the intended readers.
5. Unique visitor- A count of each person who visits a website, regardless of the number of times they return.
6. Hits- A rating of a webpage that counts each time an item is loaded. There can be hundreds of these per single page because each content image is a separate hit.
7. Page Views- A count of each time an entire page is viewed.
12. Cache- A duplication of a website’s content that is indexed and published to the web.
13. Content- The types of media included on a website. i.e. video, stories, photo galleries.
14. Fold- The point at a webpage where the viewer must scroll down to see the rest of the page. It is important to put important information above the fold to ensure it is seen.
24. Speculation- Not pure fact but opinion about an established fact. It is allowed in blogs but it is also important to make it clear when speculating and straying from pure fact.
26. “The Angry Minority”- Readers who leave heated comments either arguing with the blogger’s post or with a previous comment by another reader. (See: “Drama drives traffic”).
34. Creative asset- The angle of the content in an email ad, including copy, design, and coding.
35. CAN-SPAM- “Controlling the Assault of Non Solicited Pornography and Marketing act of 2003,” the US law that places restrictions on email campaigns to protect recipients.
36. Email address lists- Pre-combined lists of consumers organized by domain names, demographics, locations, etc that can be purchased or rented by an email marketer.
56. Customer lifecycle- The stages a customer passes through in a long-term relationship with a product or service. It includes: awareness, acquisition, growth, retention, and loyalty.
57. Data hygiene- Cleansing data, address standardization, and correcting typos within data in a database.
58. Involvement device- Anything special or different included in mail that increases involvement. i.e. post-its, scratch-offs, zippers.
59. Strategy- Campaign planning, who to aim a campaign at, and what to accomplish.
60. Analytics- Who the audience is, how to find out more about them, how to segment or model them.
69. Organic Listing- Algorithm-driven listings on search engines that come in based on content, keywords, and ratings. Website handlers are not able to manipulate the organic listings.
72. IP Address- The address assigned to every computer connecting to the Internet as a means of identifying and locating each user.
73. Pay Per Click Program- A program between a search engine and a website owner where the website owner can pay the search engine to place the link to the website in relevant search results by each time a searcher clicks on the link.
74. Pull-Marketing Strategy-A marketing strategy geared towards consumers who are already searching for the information. i.e. Search Engine spots.
75. Push-Marketing Strategy-A marketing strategy geared towards consumers who are not actively seeking advertisements. i.e. Television, radio, and some direct mail.
76. Return on Advertising Spend- (ROAS)- A metric used to measure the amount of revenue generated from an online marketing campaign.
77. Cookies- A piece of information left on a computer after it visits a website in order to mark that user a “returning user” after the next visit.
78. Shotgun Approach- The approach of creating several accounts online for marketing or business purposes but never working them the necessary amount to generate any success.
84. Print on Demand- Digital printing technology that allows businesses to order copies of direct mail or other publications as they are needed.
85. Pre-sorting- Sorting mail according to Zip Codes and the route of mail deliverers before delivering it to the Post Office, often for a discount in postage rates.
94. Address Direction Requested- Direct Marketers’ ability to request on mail to have each piece returned if the address isn’t right and doesn’t reach the correct recipient.
100. Viral Video- A video that gains widespread popularity through other people watching and sharing the video.
101. Widget- A chunk of code that is portable and can be placed and used on personal desktops, websites, or wherever else they are wanted. This portability and usability adds to its value.
102. Augmented Reality- A new field of research where real-world and computer-generated data can be combined together and create a virtual reality feel in a simple package (like an ad).
103. Permission-based Email- Email that is sent to and received by a person who has given the contactor permission to contact them.
104. Online Video Channels- Channels of video that stream on websites where viewers can tune in whenever they want.