Commoditization to Automation - WTF Do We Do?
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This was a brief presentation I gave at the AdAge Creativity & Technology Conference (CAT) in New York on 6/10/10. Topic of the panel was "Agencies or Developers? Yes." and my intro presentation was on the commoditization of interactive marketing/web development services and why we started to develop our own proprietary augmented reality tech.
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Commoditization to Automation - WTF Do We Do?
- 1. Commoditization to Automation WTF Do We Do?
- 4. Commoditization – Graphic (Definition)
- 6. Commoditization Commoditization is the dilution of a market sector's internal differentiation and competitive nuances in favor of a mass market where price alone determines consumer behavior. The industry's mode of competition thus moves away from innovation of the underlying, commoditized product and toward alternative methods of building value.
- 8. Now anybody could claim they were ‘digital’ or ‘interactive’…
- 9. Kinda like how Twitter’s made all these ‘social media experts’ today
- 10. Looking Back to The Year 2000…
- 11. The Web
- 12. That Changed In Only 10 Years Time…
- 14. We Saw AR For the 1 st time…
- 15. And knew this was the future of interaction with digital information VIEW INTERACT ACCESS
- 17. So We Set Out To Build Our Own AR Tech….So We Wouldn’t Have to Answer To “The Man”
- 18. We Targeted E-Commerce and Identified A Problem…
- 19. Shopping Offline Is An Emotional Experience
- 20. Online, Not So Much
- 22. Abandoned Carts 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore)
- 23. Low Conversions Conversion rates are low, with the “gold standard” being between 2% and 3%
- 24. High Return Rates The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research)
- 25. What If Consumers Could Have That “At The Rack” Experience, Online?
- 27. Augmented Reality Shopping - Fashionista
Notes de l'éditeur
- It’s utilitarian and provides no emotional satisfaction. Conversion rates are low, with the “gold standard” being between 2% and 3%. Cart abandon rates are high. 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore) The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research) "If I'd asked people what they wanted, they would have said a faster horse .“ – henry ford