GoMix (UK) GoMix is an interactive music format that lets users create personalized remixes of major artist's songs. Distributed via Social Networks and digital album bundles, GoMix brings labels new revenue and promotional opportunities through advertising and digital retail products. In 2009 GoMix has been adopted by a succession of major artists and advertisers. 2010 will see very significant evolution, adding virtual goods, a mobile platform and a game changing User Generated Content approach.

1. Midem Introduction
Jan 2010

2. What is GoMix?
GoMix is aninteractive music format
> It lets people remix and share songs by major artists
> GoMix’s mission is to build a world beyond the play button
> We’re the missing link for music to unlock the value of social
media

3. GoMix- Mixing

4. GoMix: Community & discovery features

5. Where is GoMix?
Artists Websites

6. GoMix: Social networking
Artists feature GoMix on their profiles
Their fans discover GoMix, then share mixes on their own profiles

7. How does it work?
A GoMix song
1. Label provides audio stems and artwork
2. GoMix creates song, and hosts it on our servers
3. Song distributed via social networks, artists sites or album
bundles
4. GoMix player is 100% web browser based. No downloads, no
piracy

8. GoMix users
Average GoMix user session lasts 16 minutes
The most engaging music product online?
Users finished mixes are extremely viral- many exceed 100k plays
Built an initial audience of 125,000 active remixersfrom just 25
songs
We’ll be adding 50 new songs a month by late 2010
GoMix captures detailed user stats, name, age, sex, e-mail and
country
Metro Station ‘Shake it’ now the most remixed song of all time
2 distinct models for monetization

9. GoMix Monetization 1- Advertising
Advertising and Sponsorship
GoMix user engagement and affiliation with major artists is popular with advertisers:
Burger King, USA
Flo Rida and 5 other artists received $100,000+
Vodafone, Europe
La Roux, Placebo, Empire of the Sun, Pixie Lott, Florence and the Machine
Dr Pepper, USA
Flo Rida. 850,000 plays of fan made mixes in 6 weeks
Lionsgate Pictures, USA + UK
Placebo/Kate Bush.
Significant cash payment plus massive lift in sales of song

10. GoMix Monetization 2- Virtual Goods
A massive opportunity exists for music in social games &virtual goods
These already dwarf music traffic and revenues on MySpace and
Facebook
Over 400 million people play social media games each month
Sector generates $1 billion in revenue, and is growing fast
Where is music in all this?

11. GoMix- Virtual Goods model
Feb 2010, GoMix launching a virtual goods style retail store
Products
Access Buy access to mix a song £1/€1
MP3 Buy your mix as an MP3 £1.25/€1.25
Gift Gift or dedicate mixes to friends £1.25/€1.25
Bundle Access a song with one mix or gift £2/€2
> Label/GoMix rev share approx 60/40%
> Store to feature in GoMix application on MySpace and Facebook
> 2 majors labels on board, 2 more incoming plus several large indies

12. Where next?
User Generated content
Millions of videos exist of people playing along to artists songs on
YouTube
Combined, these videos are significantly more popular than official
video
March 2010, GoMix will become the new home for this audience
Mobile
Q3 2010

13. GoMix Team
• Olly Barnes: CEO and founder
Creative technology and record production
• Harry Richardson, CTO
Cambridge Computer Graduate, Silicon Valley developing security tools used by US
military
• Nick Ashley Cooper, COO
LSE MBA Graduate 2009. Terra Firma/EMI Digital Strategist
• Sylvan W Clebsch, Software Architect
Stanford University,Founder of Roger Wilco™ voice-over-IP application plus numerous
games
• Jeremy Marsh, Chairman
Former president BMG Music. Currently Vice-Chairman Warner Bros Records