The document describes the development and launch of an iPad music discovery app called Discovr over the period of one week. It started with submitting the app to Apple for review, getting approved a week later and releasing version 1.0. Six days ago they started getting press coverage, five days ago they were a top 25 music app in 12 countries, and four days ago a top 10 app in 17 countries. Three days ago Apple contacted them to feature the app, two days ago sales were climbing, and one day ago they were featured on the Apple store front page. The document then announces the official launch of Discovr at Midem 2011.

2. 9
9 days ago, we submitted our iPad
app ‘Discovr’ to Apple for review.

3. 7
7 days ago we got approved
and we released version 1.0
to the world.

4. 6
6 days ago we started getting press.

5. 6 “ Discovr eleganty delivers the world of music to iPad ”
- Eliot Van Buskirk (Evolver.fm / Wired Magazine)
6 days ago we started getting press.

6. 5
5 days ago we were a Top 25
music app in 12 countries.

7. 4
4 days ago we were a Top 10
music app in 17 countries.

8. 4 US, UK, Australia, Canada, Germany, Italy, Switzerland,
Belgium, Austria, Russia, Netherlands, Portugal,
Ireland, Croatia, Denmark, Finland, and Sweden.
4 days ago we were a Top 10
music app in 17 countries.

9. 3
3 days ago, Apple contacted us to
say they were going to feature us.

10. 2
2 days ago, our sales
were climbing thru the roof.

11. 1
1 day ago, we were being shown
on the front page of the Apple Store.

12. 0
0 days ago (today) I’d like to announce
the official launch of Discovr at Midem
2011. Hello!

13. Discovr - Version 1.1
We help you find great music.

14. So, that was last week . . .
» what’s next for Jammbox?

15. Well,
Discovr is actually just
a little side project for us.

16. We’re actually building
something much bigger,
and much, much cooler.

17. it’s called:

18. It’s the world’s first
personalized music magazine.
It’s a music magazine
that’s made just for you.

19. the problem
There’s so much musical content in the world right now.
How do you find the stuff you like?
blogs
information overload
social media status updates
content explosion
realtime twitter streams
= pain
attention crisis instant messages
RSS
user generated content People see 34 billion bits of
information online every day
There are 1.2 zettabytes of
data today with an estimated – the equivalent of 2 books
35 zettabytes by 2020 a day

20. the solution is
personalization.
Highly personalized,
relevant music content,
is delivered to you
based on what you like.

21. Meet Sarah,
She loves music.
Sarah loves music, but she finds it
hard to keep up with all the bands
she likes.
So she downloads the app and
gets a custom music magazine
that’s made just for her.

22. What’s inside Sarah’s magazine?
It’s local.
It’s social.
It’s realtime.
It’s interactive.
It’s all about the
stuff she likes.

23. This week’s feature for Sarah.
Last week, Sarah
listened to Kanye West
Feature
Mike Davis. MTV, 1hr ago.
47 times.
So this week her mag
Uber producer Kanye West has
has a full length feature
wasted little time before creating
his next musical opus. On the
on Kanye.
weekend the Louis Vuitton icon
told his fans about his joint
album Watch The Throne with There’s a special
fellow hard-hitter Jay-Z.
backstage interview
“Watch the Throne is out now
said Kanye after performing with with Kanye, videos of
Jay-Z at the opening of the
Marquee ... her favorite Kanye
songs, and all the latest
Kanye gossip.

24. Content from Sarah’s friends.
Some of Sarah's
friends spend all of
their time discovering
new music.
They find all kinds of
killer stuff, like songs,
videos and blogs. All
of this shows up in her
mag.
Now she can listen,
watch, read, & share,
all in one place.

25. Local content from Sarah’s city.
Sarah loves live music,
so we matched up her
Gotye favorite bands with the
bands that are playing
in her city this week.
We think she should
check out 'Gotye' at
the City Recital Hall in
Sydney this Thursday.
Live at the City Recital Hall, Sydney.
27th Jan 2011 . Tickets $56 We even included a live
video from Gotye’s last
gig and links to buy
tickets to the show.

26. The latest content for Sarah. Right now.
There’s so much
going on in the world
right now.
Trending
Rihanna ‘Loud’ So Sarah gets a realtime
4026 tweets. 1769 shares personalized stream about
up 76% from last week.
the music she loves.
Twitter, Facebook, and the
realtime web, all filtered so
it’s just for her.
All the music Sarah loves.
All in one place.
Always up to date.

27. Targeted premium branded content
Sarah wants to know
everything about her
favorite artists, so we
show her ads that are
relevant to the stuff
she likes.
The ads are rich, and
interactive. It’s
premium branded
content that fits right
Out now: The new album from Kanye into her magazine
West & Jay Z - ‘Watch the Throne’. experience.

28. subscription model
Free Branded
Users + Subscribers + Content
Free basic service. Premium subscription. Premium branded
Limited features. Fully featured. content advertising.
Drives demand Access to premium Targeted advertising
and conversion to content and features. focused on great
subscribers. customer experiences
& engagement.

29. Founder & CEO - David McKinney
team Former UK Top 40 artist.
Promoted my own record into the
Top 40 charts using social media
for a total spend of $282.
CFO CTO & Development Team
Matt Macfarlane Tamas Nepusz
Former head of international biz Stuart Hall
dev at Swiss Telecom, and former Nathan Hamey
head of M&A at both Deutsche Darcy Laycock
Telekom and Equant NV. Tony Issakov
Advisors
Phil Morle - Startup strategy. Nathan Beckord - Venture growth.
Former CTO of Kazaa for 5 years. Venture Archetypes (US)
Steve Mayall - Mobile music strategy. Greg Pryor - Legal. Reed Smith (UK)
Director of Music Ally (UK) Legal counsel for Last FM -> CBS.

30. So that’s it. We’re Jammbox.
Welcome aboard.
One more thing. We’ve just closed our first round
of funding. It’s from Australian VC firm Yuuwa Capital.
Thankyou,
@jammbox

32. Local
Social
Realtime
Discovery
Web-based
Personalized
General news
Music-focused
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33. the opportunity
Tablet computing has exploded.
Apple sold 7.3 million iPads in the
last quarter alone. Apple 2011
iPad users are engaged
- The fastest selling electronics device, ever.
Two-thirds of iPad owners use
their iPads 1-5 hours a day.
Business Insider.
iPad users love music apps
50% of the top paid iPad app Backdrop of Consumer Trends
downloads are music based. Music Ally.
Location, social media,
and realtime data.
New types of consumer behaviour are growing around these
trends, resulting in opportunities for monetization.