The physical distribution diagram and functions maruti in marketing system.

1. Physical distribution network of
Maruti Suzuki
Midhuna susan samuel
S2 MBA
Mar Athanasios College for Advanced Studies Thiruvalla (MACFAST)
Kerala, India
www.macfast.org

2. Introduction
• Maruti Suzuki India Limited is a publicly listed automaker in
India.
• Suzuki motor corporation of japan holds a majority stake in
the company.
• It was the first company in India to mass-produce and sell
more than a million cars.
• Its manufacturing plant ,located some 25km south of new
Delhi in Gurgaon, has an installed capacity of 88,581.30Cr per
annum.
• This was the company’s first car for India. Named as the
Maruti 800, instead of the Alto. This small hatchback had
revolutionized the Indian car market.

3. • Maruti Suzuki is one of the India's leading automobile
manufacturers and the market leader in the car segment.
• 18.28% of the company was owned by the Indian government
, and 54% by Suzuki of japan.
• Maruti Suzuki India Limited sold 158,076 units in March
2019. This includes 147,613 units in the domestic market and
10,463 units in exports.
• With this, the Company ended 2018-19 with its highest ever
total sales of 1,862,449 units a growth of 4.7 per cent.
• This comprises highest ever domestic sales of 1,753,700 units.
The export sales were 108,749 units.

4. Maruti Suzuki Products
• The company manufactures hatchbacks like
• Alto
• Wagon R
• Celerio
• Ritz
• Swift
• Baleno
• Ignis
• The sedans are DZire and the Ciaz;
• UVs include Gypsy, Ertiga, Vitara Brezza, S-Cross, Omni and
the Eeco.

5. Physical distribution of Maruti in
marketing
Physical distribution
Physical distribution includes all the activities associated with
the supply of finished product at every step, from the
production line to the consumers.
Functions of physical distribution.
Physical distribution functions include customer service,
order processing, inventory control, transportation and
logistics, and packaging and materials.

6. Function of physical distribution

8. Channel Levels
Zero Level Channel
• A zero level channel, commonly known as direct
marketing channel has no intermediary levels. In this
channel framework manufacturer sells merchandise directly
to customers.
One Level Channel
• A one level channel contains one selling intermediary. In
consumer markets, this is usually a retailer.
• The consumer electrical goods market in the United
Kingdom is typical of this arrangement whereby producers
such as Sony, Panasonic, Canon etc.

9. Two Level Channel
• A two level channel encompasses two intermediary levels – a
wholesaler and a retailer.
• A wholesaler typically buys and stores large quantities of
merchandise from various manufacturers and then breaks into
the bulk deliveries to supply retailers with smaller quantities.

10. Third level channel
• A third level channel, as the name implies, encompasses three
intermediary levels – a wholesaler, a retailer and a jobber.
• In the poultry industry, products like mutton, chicken, eggs
etc. are first sold to wholesalers; he then sells it to jobbers,
who sell to small and unorganized retailers.

11. Designing a Marketing Channel system

12. Goals of a proper distribution channel
• Careful selection of place for display and exhibition of product
and its different features and functions.
• Having a proper environment for product display.
• Properly trained and qualified staff.
• Continuing proper assessment of the retail channel, analyzing
the problems and trying to fix them continuously.
• Distribution channel can be of three types i.e wide , selective
or exclusive.

13. Physical distribution of organisation

14. Nature Physical distribution diagram

15. Supply chain management