This is the report about status of Social Media in Thailand.

1. Status of Social Media in Thailand
27 September 2011
MIRAI MEDIA CO., LTD.

2. Agenda
1. Population (online) of Thailand
2. Number of Facebook Users
3. Number of Twitter Users
4. Number of Linkedin Users
5. Traffic of Social Media
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3. 1. Population of Thailand
Thailand
67.3milion
(No.19 & 0.96%
in the world)
Online
Bangkok Online in Bangkok
17.48milion
(26% in population)
8.25milion 5.45milion
(No.31 city
in the world) (66% in population)
(Info: end of 2011)
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4. 2. Number of Facebook Users-1
(Source: socialbakers.com)
12.43milion
Facebook
Users
12,426,840
Posi1on
in
the
list
#16
Penetra1on
of
popula1on
18.4%
Penetra1on
of
online
popula1on
71.1%
Average
CPC
$0.13
Average
CPM
$0.06
(Last 6 months)
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5. 2. Number of Facebook Users-2
Male/Female User Ratio in Thailand
Same as population ratio
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6. 2. Number of Facebook Users-3
User age distribution in Thailand
Total 12.43milion
3.60milion
4.23milion
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7. 3. Number of Twitter Users
Sorry, no useful information
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8. 4. Number of Linkedin Users
(Source: socialbakers.com)
Linkedin
Users
259,575
Posi1on
in
the
list
#39
Still not popular in Thailand,
Penetra1on
of
because Linkedin is for Business.
popula1on
0.39%
It will need long time to penetrate into Thai.
Penetra1on
of
online
popula1on
1.48%
Comparison with neighbor country
Singapore Malaysia Vietnam
Linkedin
Users
633,252
Linkedin
Users
596,422
No info.
Posi1on
in
the
list
#24
Posi1on
in
the
list
#25
Less than Thai.
Penetra1on
of
Penetra1on
of
popula1on
13.47%
popula1on
2.28%
Penetra1on
of
Penetra1on
of
online
popula1on
17.31%
online
popula1on
3.53%
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9. 5. Traffic of Social Media
(Source: Google Trend)
Traffic amount
Change!!
Can not see Twitter and linkedin traffic line . . .
is the first SNS that Thai users used and has been very popular
since before 2009. The graph shows that the number of Thai users
of hi5 was more than Facebook until May 2010.
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10. 4. Traffic of Social Media
Access region
No.1 is Bangkok
No.2 is Khon Kaen
(the biggest city in Isan)
Chiang Mai is No.6
Similar with population ratio
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11. Thank you very much for your attention
MIRAI MEDIA CO., LTD.
Name : Takuro Yoshida
E-mail : yoshida@miraimedia.co.th
Website : www.miraimedia.co.th (coming soon…)
Facebook : www.facebook.com/miraimedia
Twitter : MIRAI_MEDIA_TH (Japanese)
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