Learn how colleges and universities are using Hootsuite to manage social media. This presentation will highlight real-world examples with a focus on student engagement, building public and influencer awareness, and fundraising and recruiting.

1. Social Media Evolution in
Higher Education
November 2015
Customer Success Executive
@inthekisser
Erica Ayotte

3. Centralized

4. Distributed

5. Coordinated

7. 74% of the class of 2013 used
social media in deciding where
to enroll
Source: iacac.org

9. “Universities that have raised more than $10k
from social media has risen to 43 percent, up
from 33 percent in 2013.”
Source: CASE 2014

11. Cambridge University

13. How Hootsuite Helps Departments
1. Content planning and scheduling
2. Listen, respond, and engage
3. Measure content performance by channel
4. Mix and match ecosystem tools

14. How Hootsuite Helps Organizations
1. Content distribution and discovery
2. Coordinated response and routing
3. Measure complete digital impact
4. Access to full ecosystem

15. Product Demonstration

16. Thank You!