This document discusses the advantages and disadvantages of online surveys. Some key advantages are convenience since respondents can complete surveys on their own schedule, rapid deployment and return times, and design flexibility to create complex survey structures. However, disadvantages include possible lower cooperation rates if respondents delete surveys, and less reliable data without an interviewer to clarify responses. The document provides an overview of both benefits and limitations to consider when deciding if online surveys are appropriate.
2. ABOUT ONLINE SURVAY
• Over the past decade, the use of online and mobile research methods like online surveys has
skyrocketed. Thanks to technological advances, you can now conduct research for a fraction of
the cost and time. This makes collecting data easier than ever and better for everyone.
• After every event, especially Cvent CONNECT, we use online surveys to get quick feedback.
Our mobile event apps allow us to do these surveys immediately following sessions. They're
stress-free for everyone, which is great.
• It's normal to want to understand and weigh the precautions. For instance, are there any
drawbacks compared to traditional methods like mail, telephone, and personal interviewing?
• The rapid advances in technology can get confusing. There are great reasons to hop on the tech
train and dive in, but it's important to understand how it all works.
3. ADVANTAGES
• Convenience
• Respondents answer questions on their own schedule and can even have flexibility with completion
time.
• Rapid deployment and return times are possible with online surveys that don't use traditional
methods. And, if you have bad contact information for some respondents, you’ll know it almost
immediately.
• Design Flexibility
• Surveys can be programmed even if they're very complex. Intricate skip patterns and logic can be
employed seamlessly. You can create the layout, questions, and answer choices with no hassle.
• No Interviewer
• Since respondents are not disclosing their answers directly to another person, it is easier for them to
open up. Interviewers can also influence responses in some cases.
4. DISADVANTAGES
.
Possible Cooperation Problems
Online surveys could be deleted and ignored. People hate feeling poked and if they get
annoyed, they just have to click delete.
No Interviewer
The lack of a trained interviewer to clarify and probe can lead to less reliable data
