1. 2013.7.16@Inbound.org
Are You Inboundy?
Marketing in the age of information flood.
Nori Takahiro
CEO/CoFOUNDER of Marketing Engine,Inc.

2. We need new rules of game.

3. Idea.
�
Information flood

4. 199
109
100.0
120.0
140.0
160.0
180.0
200.0
220.0
平成13 14 15 16 17 18 19 20 21年度
Trend of amount of information
Amount of Information
produced.
Amount of Information
can be consumed .
Source: Institute for Information and Communications Policy, 2011.8
2001 2002 2003 2004 2005 2006 2007 2008 2009

5. Companies bombard us with advertisements everyday,

7. Companies bombard us with advertisements everyday,
but most of the time they are not really worth reading!
- content marketing conference 2013 Singpore/Hongkong

10. your mindset.

11. How can advertising message be useful?

12. Landing Page

13. Landing Page
‖
Another Ads…

15. 5% conversion rate

16. ?/day

17. 5% conversion rate
95%

18. Idea.
�
Information flood

19. Barter Trade / Equal Value

21. ！

22. selective attraction

23. Create Useful Content.
Make Yourself Publisher.
The first step to become inboundy

24. Build Content Asset
= Build Relationship
= Build Credibility
= Get Lead

25. Making Content
Is
Sowing Seed
in the web.

26. Farmer
Is
Inboundy.

27. INBOUND CONTENT STRATEGY

28. It’s Time to Change Your Marketing Mindset.

29. OR

30. 株式会社マーケティングエンジン
高広伯彦 Nori Takahiro