39. For Most “Can’t Live Without” are…
• Mobile Phone (all)
• Internet access (all)
• Cable TV (all)
• Hair cut/styling (all)
• Favorite local eateries (all)
• Shoes (woman)
• Cheap & Good Fast Fashion (woman)
• Skin care & Cosmetics (woman)
79. If a Cat can push a watermelon out of a
lake…
lake…anything is possible
Case Study
1997-
1997-1998
Asian Crisis
The 30% Club
Source: nohomers.net/showthread.php?t=80865
80. The 30% Club
• The Recession Strategy was dubbed The 30% Club.
• It implied that with a well thought through Strategy,
and with the full cooperation of key vendors, we
could develop merchandise concepts, new
merchandise categories and private labels all of
which should generate at least a 30% increase in
sales from all participants.