Business plan

1. STUDENT Library
Cafe.

2. The Pitch Presentation
GROUP
1. Abdul Rauf (BBHM-S20-079)
2. Qalb e Hassan(BBHM-S20-103)
3. Abid Ali (BBHM-S20-067)
4. Arslan Abid (BBHM-F16-076)

3. Table of contents
1. Products
2. Description of Management (Team)
3. Problems
4. Solutions
5. Unique Value and Proposition
6. Market Segmentation
7. Competitor Analysis
8. Channels of Marketing
9. Channels of Distribution
10. Traction
11. Financials

4. Products
 Frozen Treats and Beverages:
Fresh Shakes and Juices, Milk, Hot and Cold Coffee, Soft and Energy
drinks, Hot and Cold Tea.
 Fast Food:
Rice, B.B.Q, Burgers, Sandwiches, Wings, Roll-Paratha, Shawarma,
Nuggets, Fries, etc.
 Bakery:
Fresh Cakes, Pastries, cookies, chocolate fudge, etc.

5. Description of Management
 Chief Executive Officer:
• Owner, Overview business activities
 General Manager:
Qualification:
• Bachelor in hotel management
• Five year experience
Job Description:
• Responsible for overall management of the employees
• Handling Customers complains
• Scheduling Staff

6.  Financial Manager
Qualification
• Bachelor
• Five year experience
 Cook
• Five year experience
• Overview of Kitchen
 Assistant of Cook
• Server
• Minimum three years Experience
 Waiters
• Minimum three years Experience
Description of Management

7. Problems
 Library Cafe not big enough
 Library Cafe Temperature
 Noise Issues
 Lack of awareness of services
 Cafe Issues

8. Solutions
 Give them more larger sitting area (Neat and Clean).
 Improve the ventilation system.
 Give a Noisiness environment.
 Give more better services.
SOLUTION

9. Unique Value and Proposition
• Reasonable priced, wide variety of coffee,
drinks and fast food items.
Strength:
• Turn down in the economy, start-up costs,
new business and no reputation.
Weakness:
• Job opportunities for many unemployed.
Opportunities:
• Gas loadshedding and Competitors and also
lockdown scenes (such as covid-19)
Threats:

10. Market Need
 Repaid change in the life style of peoples.
 Customers want more variety in food items.
 Looking for new taste and flavors.
Target Market
 Students
 Teachers and Faculty
 Administrative Staff

11. Market Segmentation
• First Group: Morning Students (18 to 25 years).
• Second Group: Evening and Executive Program Students (More than
22 years).
• Third Group: Teachers and Faculty Members.
• Forth Group: Administrative Staff.
We have divide our market into four groups:

12. Competitor Analysis
Direct
Competitor:
Starbucks
Coffee
Indirect
Competitors:
Mc
Donald’s
Local
Cafes

13. Our advantages over Competitors
Advantages:
 Lower price than competitors.
 Better quality.
 Offers and Student deals.
 Gifts for customers who purchase more than Rs. 1199/-.

14. Channels of Marketing
Advertisement:
 Facebook
 Instagram
 YouTube
 Twitter
 Official website

15. Channels of Distribution
 Kitchen
 Ordering Counter
 Customers Table
Kitchen
Ordering
Counter
Customers
Table

16. Financial Plan