nice presentation on Ali baba's world book. very informative

1. Mastermind Credo
For Customers
We Will Always Work For The Need Of Micro, Small And Medium Enterprises
And For The Individual Entrepreneurs. We Will Always Learn, Upgrade And
Develop Our Capacities To Serve Them, To Empower Them, To Develop Their
Confidence And Make Them Successful And Happy In Life.

2. Alibaba’s World
By Porter Erisman

3. Objective
To Illustrate Business & Professional Life Lessons from the Book
“Alibaba’s World” How A Remarkable Chinese Company is Changing The Face
of Global Businesses – By Porter Erisman (Former Vice President, Alibaba)

4. The Founder & The Author
Jack Ma – Founder &
Executive Chairman of
Alibaba Group
• He is the 1st Mainstream
Chinese Entrepreneur to
appear on the cover of
Forbes
• Born & studied in Hangzhou
in China
• Worked as lecturer of
English at Hangzhou Dianzi
University
• “Young Global Leader”,
“Businessperson of the
Year”, One of Asia’s Hero of
Philanthropy – World
Economic Forum, Forbes,
Harvard Business Review
Porter Erisman – Former
Vice President , Alibaba
• Ogilvy & Mather in
Beijing
• 2000 to 2008 at Alibaba
Group as VP – leading
the CO’s International
Website Operations,
International Marketing
& Corporate Affairs
(CO’s First American
Employees)
• Writer / Director of
Crocodile in theYangtze,
A Documentary about
the rise of Alibaba
• He Lives in Las Vegas

5. Flow
• Interestingly Catchy Statements
• Interesting Facts
• The Inception of the Very Idea & it’s Evolution
• Hear It Right from Him – Jack Ma
• The Forty Incredible take away lessons for the lifetime in business &
at work – in 2nd Part ( Alibaba aur 40 Chor)

6. Interestingly Catchy Statements
Sharing the story in the most candid
way possible, of how a school teacher
rose from obscurity to build the world’s
largest E-commerce company can serve
as a great case study for students,
Entrepreneurs, & anyone else setting
out on a journey of their own
The Goal of the book is not simply
to say that Alibaba is great or that
Jack Ma is a hero, It is simply to
answer this question :What made
Alibaba so successful where so
many of it’s competition failed
I thought it would be more
fun to help a Chinese
Company go global thank to
help a foreign Company
enter China. It’s an exciting
challenge
I am 100% ‘made in China’ I learned
English myself, & I know nothing
about technology. One of the
reasons why Alibaba survived is
because I know nothing about
computers I am like a blind man
riding on a blind tiger
Believe in your dreams, find good
people. & make sure the customer
is HAPPY. I see a lot of US COs
sending their managers to China,
they are making their boss in the US
happy but not the Chinese
customer
Everything I taught my students was
from books, I wanted to get some
real-life experience. Whether I
succeeded or failed was not imp.
Because I knew I could always take
that experience back to share with
my students

7. Interesting Facts
History With English - Childhood with Australian
Family
In 5th Attempt was able to get through the admission for
graduation at local University
He served as English Lecturer for 5 years at the
same university & became a favourite teacher on
campus
After his masters degree from Beijing, applied for 30 jobs
& got rejected by all (KFC). Applied 10 times for Harvard &
got rejected
Alibaba Group Holding Limited (1999)– A Chinese
e-commerce CO. that provides C2C, B2C & B2B
services via web portals through various
subsidiaries
Alibaba.com - The primary CO. is the world’s largest
online B2B trading platform for small businesses
Net Income CNY 71.289 billion = USD = INR
Brand Equity = CNY 249.539 billion = USD = INR
Total Team Size = 46,200
Taobao (C2C like ebay) features a billion products 20
most visited website globally, over 60% of the parcels
delivered in China by March 2013 and 80% of the
nation’s online sales by Sep 2014
IPO on 19th Sep 2014 (after 15 years of inception)

8. The Inception of the Very Idea & It’s Evolution
• In 1994, his first venture Translation agency
• Seattle – “I was afraid to touch the computer, such an expensive thing”
• Beer - German Beer, Japanese Beer, but no Chinese Beer
• China – ‘No Results’
• Take Companies in China & make a Homepage for them – this could be something big –
The Moment
• China Pages – Online English Language Directory
• Ministry of Foreign Trade & Economic Cooperation (MOFTEC) – “My Boss wanted to use
the internet to control small businesses, but I wanted to use internet to empower small
businesses. We had a totally different philosophy”
• In 1999 – Ups & Downs of China Pages & Government – now had a clearer vision
• Malaysia – Coffee House

9. Hear It Right from Him – Jack Ma
• Video

10. Alibaba & The Forty Lessons
Dream Big – Really Big - “If you don’t imagine, it will never happen”
Never Underestimate yourself - “I was trained to be an English Teacher, not a CEO”
Never Overestimate your competitor – While Large Companies like to project an image of strength &
dominance, on inside they typically are much weaker than they look
Make sure you have a great Idea – Passion, Values and the Dream, “The Core Idea”
Build a Company to last 102 Years (at least)
Remember: The Bigger the Problem, the Greater the Opportunity
Today is Tough but the Day After Tomorrow is Beautiful

11. Alibaba & The Forty Lessons
Focus on the Customer and the Rest will follow - “Customers first, employees second, investors third”
Learn from Competitors but never copy them
Don’t Change Rabbits – Despite Changing business models & expanding into new areas, Alibaba
never lost its focus on its central mission – to make doing business easy
Make sure you have a great Idea – Passion, Values and the Dream, “The Core Idea”
Be as Fast as Rabbit but Patient as a Turtle – The two tracks help keep the company balanced
between long term vision & short term action
It’s more important to be BEST than FIRST
FREE is sometimes – A Business Model

12. Alibaba & The Forty Lessons
Buy an Umbrella When It’s Not Raining
Find Opportunity in Crisis
Use your Competitors strength against it
Leapfrog – China’s commercial infrastructure was able to leapfrog directly online without retailers
In the Spring prepare for Winter – The time to mentally prepare for winter is when you are still in
the spring
Resist the Temptation to go Public – An IPO is a milestone but it should never be the main goal. It
is like going to the gas station to fill up on gas for a long road ahead
Put yourself in position for Luck – Jack had decided to dedicate his business career to e-commerce
before China was even connected to the internet

13. Alibaba & The Forty Lessons
Entrepreneurs Don’t Complain About Problems – They solve them
Don’t Dwell on Mistakes – Resilience & Amnesia
Embrace – Don’t Run Away from Tough Decisions
Have the Team Work for the Goal, Not for the Boss
Don’t Disregard the “Tech Dummies”
Don’t Let it Get Personal
Assemble a Team, Not a Collection of All-Stars

14. Alibaba & The Forty Lessons
Gather the Entire Team Once a Year
Spread the Wealth
Integrate Values into the Company’s HR Systems
Remember: Actions Speak Louder Than Words
Don’t Judge a Growing Company by a Snapshot – Look at the overall Trends
Allow for Sabbaticals
Be Sure to hire the Right People at the Right Time

15. Alibaba & The Forty Lessons
Honor & Respect the Work of People who came before you
Recognize that Innovation is Alive and Well in China
Channel your inner Taoist
Move First, Ask for forgiveness Later
Love the Government but Don’t Marry It
Remember the most Important GUANXI is with your CUSTOMER

16. “We are Never in Lack of Money. We lack People with
Dreams, who can die for those dreams”
- Jack Ma
THANKYOU 