Marketing - Best Packaging - Kinder Surprise

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M. Merve Gül

Marketing

BACKGROUND
1946
Ferrero’s
foundation by
Pietro Ferrero
1964
Nutella is
launched
1968
The Kinder
Division is formed
1974
Kinder Surprise is
launched
1990
The Fresh Kinder
line (Pingui, milk-
slice..)

• World's 4th biggest
• $10.9 billion annual sales
• $30 billion net worth
• Holding %80 in Europe
MARKET SHARE

Kinder Surprise
1974 Italy
(mostly for winter terms)
Kinder Joy
2001 Italy
(mostly for summer terms)
Kinder Maxi
THE PRODUCT VARIATIONS

• More than 8.000 toys
• Every year more than 100 new toys
• More than 33.000 billion has been sold
• 1938 Food, Drug and Cosmetic Act
TOYS AND SALES

• In Russia %100 awareness btw age of 18 - 65
• Kids (older than 3 years old)
• Aiming adults with useful toys
THE TARGET CUSTOMERS

KINDER EGG COMMERCIAL 90’S
https://www.youtube.com/watch?v=sPIW_XTIGDw

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