The young owner-manager would like to find ways of improving the use of the bakery’s ECH to increase the commitment of their customers and employees by using the learning materials from the MNEMOS project. ”I got many new ideas for our marketing while studying the materials”, he says.

1. Case study -
– use of Enterprise Cultural Heritage
The aim of this case study is to provide you with an example of Enterprise
Cultural Heritage training material use by Ullan Pakari.
This work is licensed under Creative Commons Attribution 3.0 Unported License.

2. Before you start…
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3. A hundred years of baking
The Ullan Pakari bakery was established in
1911 by Mrs. Emmi Laine. Originally
located in the northern part of Satakunta
region it moved to Pori, the capital of the
region in the early 1980’s. The company is
now run by the fourth generation of the
same family.
The bakery specialises in local, traditional
breads which are moulded by hand and
baked in old fashioned ovens. In recent
years, the company has grown steadily and
now has around 50 employees, two
bakeries, three retail shops and its breads
are available in over 150 shops around the
country.
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4. ECH training materials very interesting and useful
Several enterprise cultural heritage (ECH)
assets have been preserved during the past
one hundred years in the bakery. The most
crucial is perhaps know-how and old recipes.
There are also some photographs as well as
memoirs collected from the older
generations.
Ullan Pakari ’s values of authenticity, quality
and uniqueness have been used in their
marketing for some time – as well as retro
themes from the Finnish countryside of the
50’s.
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5. Using the ECH training materials
The company’s current use of some elements of ECH
means that Heikki Lankoski finds the ECH training
materials very interesting and useful.
The modules of heritage management, brand
management and IPR are the most important for the
company. ”I got many new ideas for our marketing while
studying the materials”, he says.
The young owner-manager would like to find ways of
improving the use of the bakery’s ECH to increase the
commitment of their customers and employees by using
the learning materials from the MNEMOS project.
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6. Find out more…..
Visit Ullan Pakari – Lankoski Oy. at http://ullanpakari.fi/
If you would like to access the free training material and read case studies on the use
of ECH visit the project website at: www.enterpriseculturaleheritage.org
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7. Disclaimer
The content included in this training material has been compiled by the MNEMOS project team
from a variety of sources. The MNEMOS project team reserves the right to change the terms and
conditions of use of this training material without notice and any time. The training material is
produced for educational purposes only and does not offer legally binding advice. The training
material as well as the www.enterpriseculturalheritage.org website are made available “as is” and
“as available”.
MNEMOS project team makes no representation and does not warrant:
a) That the information selected for the training material and the website is
comprehensive, complete, verified, organised and accurate;
b) That it is licensed by the copyright or database right owner of any third party content to include
or reproduce such content in this training material and the website;
c) That the training material and the website will be uninterrupted and error-free; and
d) That the server from which the training material and the website is available is free of viruses
or bugs.
This work is licensed under Creative Commons Attribution 3.0 Unported License.

8. End of Case Study in Enterprise Cultural Heritage (ECH) Management use
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