1. Career Portfolio provided by Beyond.com
Monica Barach
Best in Advertising Sales in all of Phila. DMA
Merion Station, PA 19066
Job Function: Sales & Sales Management, Marketing &
Advertising, Media & Communication
Highest Education: 4-Year College Degree
Portfolio: http://www.beyond.com/20F80960-543F-4FB2-8D56-71647E5AC4B6
Career Summary
I would like to secure a progressive position in the Sales and Marketing industry whereby your Corporation may
successfully prosper from my experience and abilities as I continue my own growth and development. I am at a point in
my life whereby over 20+ years of experience should reflect in my next position. I assure you, I am experienced, honed
and have nurtured years of client relationships. Therefore, I have several clients looking to be placed in a company. These
clients are the most sought after in the advertising arena. I would like to move to the next logical level of my career. I will
bring my entire being to a company. My work ethic is solid. I am meticulous in achieving all of the goals set for me. I am a
team player who needs little or no supervision. I also have a great desire to succeed. I am driven and always motivated to
excel. And with that have a wonderful sense of humor. I am eager at this point of my life to find my new home and start a
new career path with you. There is no one who knows the Philadelphia DMA better than me for your interests,
Work Experience
REGIONAL ACCOUNT EXECUTIVE
SCREENVISION, New York, NY
Jul '12 - May '16 (3 Years, 10 Months)
 Selling media spots to all the Philadelphia DMA as well as surrounding cities as in: Southern N.J.,
Delaware, and parts of NY. Media spots were 30 and 60 second spots sold as Cinema Advertising.
Responsibilites included meeting with and closing perpective clients, cold calling and using CRM
effectively. Abilities to put together creative through video or reformatting TV ads to fit the screen,
collecting materials for formating and working with the client negotiating rates and managing their budget
to fit all advertising/marketing plans was essential. Working with a team to ensure sucess of all goals.
Presentational skills. A professional demeanor. Expert knowledge of all forms of advertising and marketing.
An enthusiastic approach. Great listening skills. Personable and attentive to the customer's needs. Reaching
all sales goals and acheivement of all sales quotas were met. Self driven, ability to work independently from
a home office as well as an office. Computer efficient in all capacities. i e: excel spread sheets, microsoft,
etc..
Director of Advertising Sales and Executive/Management
LIPSERVICE, LTD. A PR Company, Philadelphia, PA
Mar '08 - Jul '12 (4 Years, 4 Months)
 Executive/Management LIP Service, LTD (A PR Company) - Philadelphia, PA - Started this company in
January of 2005 to accomodate clientele. Worked full time here in March of 2008 to July of 2012. And as
Executive Manager of Sales/Creative Director, I was responsible for securing all placements of ads,
negotiating and redefining rates based on the media type and client/market purchasing power. Develop
creative concept from start to finish. Develop market plan per client for 1 year - promoting all of their
interests via print, radio, video, TV, public relations, promotions and contests, jingles and music
productions, speech writing, fund raising, image making, photo shoots and special events and planning.

2. Monica Barach
Manage all sales staff and oversee all sales calls. Responsible for all communication between sales staff,
client and LIP Service, LTD from beginning to end of the project.
Advertising Director
DINING OUT PUBLICATIONS, Philadelphia, PA
Jan '05 - Mar '08 (3 Years, 2 Months)
 Advertising Director DINING OUT PUBLICATIONS - Philadelphia, PA - January 2005 to March 2008 As
national Advertising Director in this ninety city publication, first priority was sales and managing the sales
team in the Philadelphia, Bucks County, Main Line, Delaware County, and Southern New Jersey and
Atlantic City region. The primary targets of Ad sales were restaurants, retailers, hotels, food service
organizations as well as supermarkets and food chains. Responsibilities included managing national as well
as local accounts. Making the sales, closing and servicing those accounts on a continuous basis. Training
and supporting my sales team in reaching all sales and service goals. Meeting all deadlines provided.
Director of Sales and Development
Philadelphia Cuisine Publications, Philadelphia, PA
Apr '04 - Jan '05 (10 Months)
 Director of Sales and Development Philadelphia Cuisine Publications - Philadelphia, PA - April 2004 to
January 2005 Responsibilities were to start up this publication and achieve a successful franchise by selling
advertisements to a select group of restaurants / food organizations/hotels/convention centers and tourist
locations. This particular publication emphasized the top chefs in the Philadelphia market and the well-
known restaurants that housed them.
Director of Sales
The Public Record, Philadelphia, PA
Jan '00 - Apr '04 (4 Years, 3 Months)
 Director of Sales The Public Record - Philadelphia, PA - January 2000 to April 2004 Managed Sales team.
Coordinated all sales and sold advertisements. Responsible for all artwork and layouts ready for print.
Devised and executed all promotional contests which were successful and created a buzz utilizing radio call-
ins for winning contestants and discussions on said radio stations which were widely popular among the
contestants.
Senior Account Executive
GUEST INFORMANT, Philadelphia, PA
Oct '92 - May '97 (4 Years, 7 Months)
 Senior Account Executive GUEST INFORMANT - Philadelphia, PA - October 1992 to May 1997
Maintained claim as Leader/Head of sales for Philadelphia region for both the annual and quarterly books.
Trained new sales personnel on the corporate level nationally. Set and adjusted rates to buyers market
nationally. Arranged and directed photo shoots for clients as necessary. Responsible for layout and design of
artwork from client or collection of same from advertiser/pr agencies including both camera ready and four
color material. Oversaw layout and design of the entire publication to print. Oversaw proper distribution by
coordinating the efforts of the distributors, tourist committees and hotel concierges in Philadelphia.

3. Monica Barach
Education
Bachelor Degree '80 | Journalism/Advertising and Marketing
Kent State University
Jan '76 - Jan '80
Dual/BA in Journalism/Advertising and Marketing Kent State University - Akron, OH 1976 to 1980
Skills
Sales
(Expert)
Marketing
(Expert) More than 10 Years
Account Executive
(Expert) More than 10 Years
Management
(Expert) More than 10 Years
Leadership
(Expert) More than 10 Years
Computer Skills
(Expert) More than 10 Years
Negotiation skill set
(Expert) More than 10 Years
Advertising
(Expert) More than 10 Years
Advertising Sales
(Expert) More than 10 Years
Director of Advertising Sales
(Expert) More than 10 Years
CRM Efficient
(Expert) More than 10 Years
Public Relations
(Expert) More than 10 Years
Negotiations
(Expert) More than 10 Years
Budgeting for Clients
(Expert) More than 10 Years

4. Monica Barach
Marketing Plans
(Expert) More than 10 Years
Video Spots/Creation
(Expert) More than 10 Years
Writing/All forms
(Expert) More than 10 Years
Music/All capacities/All forms
(Expert) More than 10 Years