Listed are some of the important tools and tips for conversion rate optimization. CRO is the process of increasing website leads and sales without spending money.

1. Tips and Tools for
Conversion Rate
Optimization
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2. Definition: Conversion rate optimization is the process of increasing
website leads and sales without spending money on attracting more
visitors, by reducing your visitor "bounce rate". A conversion rate is
defined as the percentage of visitors who complete your defined goal.”
Internet marketing has never been easy and with the ever growing competition, it is
even more challenging to keep up. In order to plan any marketing strategy, you need
to get the data right. Your current accounting numbers, available budget, market
requirements, and your current market position and so on must be considered. Along
with that, you cannot ignore the fact that you are competing and therefore you
cannot forget to find out the details of the data and market information of your
competitors. When looking to advance your business, one of the most important
considerations is conversion rate optimization (CRO).
The above description is a Wiki definition of CRO. How can CRO be achieved?
Conversion rate needs to be tracked, on the basis of which we can work on the
optimization. Conversion rate is more like collecting data and information in order to
optimize your website’s data. There are multiple tools that can help you get to your
desired results. The most important consideration is managing your online reputation.
With a good reputation comes good attention. Here are some tips for maximum
conversion rate optimization.
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3. 1 Gathering Data and Information
The first thing you do for any SEO company before getting to optimization is gathering
information and data on your website along with other competitive information. You
need to tune this information in your favor by optimizing it and placing your website
in a better position. You may consider using the following tools for the same:
GOOGLE TAG MANAGER
As soon as you type CRO process in your Google search bar, the first thing you come
across is, of course, Google’s strategically placed own publicity and SEO prone tool
for CRO, the Google Tag Manager. One of the most useful and must have tools,
Google Tag manager focuses on 3 things:
 Marketing agility
 Dependable data
 Easy and quick accessibility
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4. This is indeed a very useful tool to have in order to gather data. The best part about
this is, you need not call your webmasters for this and manage doing it yourself. Also,
it is free! Currently it still is a work in progress (WIP) tool and Google is doing
everything to set it right.
How This Works
A tag is a code snippet of JavaScript which sends information to a third party. Once
the source code of your website is done, and your website is up and running, you can
take it from there. The Google Tag manager needs you to add the JavaScript code
snippets to the source code of your website. Once these snippets are set into your
source code, you may manage these tags from your Google Tag Manager. These tags
are like, AdWords conversion tracker, Google analytics, and so on.
CRAZY EGG
The best way to judge your website is by tracking what exactly attracts users on your
website. One disadvantage of Google analytics is that, though it shows you the traffic,
it doesn’t give you an idea as to why your visitors are not buying your products even
when they are visiting.
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5. There are different ways in which Crazy Egg helps you keep track of the traffic on
your website:
 Heat Maps: The Heat Maps help understand the focus of the traffic. You can see
where your visitors click the most just in an overview.
 Click Tracking Overlays: These help you track the number of clicks each section or
tab on your website gets. So this way, you will get an idea as to what the most
important section on a particular page is.
 Scroll Maps: The scroll maps help you strategically place the most important
content on your website. They help you understand how your visitors scroll
through your website. The heat technique is used here as well and that is how you
get to know the most active section on your page.
 Confetti: This is a very interesting feature of Crazy Egg. Ever thought of analyzing
your traffic by understanding which part of traffic is interested in what on your
website?
Keep that thought, as you have the confetti feature of this tool which helps you to
understand and segregate the traffic into sections like traffic from Facebook, old
traffic and new traffic, and so on.
Crazy Egg also helps you design your website according to the needs of your visitors.
Feedback doesn’t always help as much as factual data does.
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6. QUALAROO
Our consumer circle has changed drastically with respect to technological evolution.
That is exactly why we need something to understand and optimize not just our
websites for PCs but also for mobile and tablet users. Qualaroo helps you get a
survey done in no time at all.
Qualaroo gives your customers or visitors pop-up queries at a place on your website
which doesn’t annoy them during their shopping or visits to your website. It’s a simple
pop-up question which they need to answer. You may customize the color, or the way
the questions are put up.
The mobile users will have a pop-up question in front of them. This could get a little
annoying for your visitors though. They do have a skip and minimize option but some
might not like them.
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7. 2 Wireframes
Once you have the plans and tools ready for your website, you need to plan your tests
and finalize the designs of your website. Of course, you didn’t think we were going to
apply all these tools to your website without really testing them, did you?
BALSAMIQ
This is one tool which you should have to work up on mock ups. Before building and
getting your website up and running, you need to design and discuss it. Balsamiq is
one tool where you can build your website from scratch and materialize it in a
beautiful manner.
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8. You get 75 different options to choose from and build your website. Once that is done,
you can discuss it with your colleagues and finalize the details. Moreover, you can also
make changes to the built window. Check out the video
(https://www.youtube.com/watch?v=70hfU7_95Gw) to understand this tool better.
Words definitely cannot define it.
3 Testing
After using all the tools and design, we now move to the most important aspect of a
website; optimization.
VISUAL WEBSITE OPTIMIZER
This is a cool thing to use as you can have different set of things in your hand before
finalizing the best one. It gives a head-on competition to the Google Website
Optimizer and tops the list of website optimizers. This tool is one of the best options
among A/B Testing tools.
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9. It gives you behavioral targeting, heat maps and also usability testing. Moreover, you
can create two options of the same website for yourself and check the difference to
choose the best one. It also becomes easier for discussion with your colleagues and
team. This is a very good solution for increasing conversion rate. Your visitors are
looking for benefits and not solutions, and that is exactly what Visual Website
Optimizer will help you achieve.
10 Essential Tips for Conversion Rate Optimization
 Treat data as your Bible. If you have data, you have everything you need in order to
bring out the best.
 Your visitors are looking for benefits on your website. Don’t try to feed them with just
solutions to their problems.
 Simply positioning your content right, can get you better hits and better sales.
 Provide maximum offers and discounts and redirect users from your Facebook, Twitter
and Instagram pages.
 Interact with your customers rather than just feeding them with information.
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10.  Take customer feedback positively and make efforts to work upon their issues.
 Provide sharing opportunities to your visitors and place them strategically.
 Always run debug tests and keep updating your website.
 If you are asking for feedback, make sure it is quick and correct.
 Keep a tab on the load time of your website.
Optimizing your website was never easy and what is more difficult is optimizing
conversion rate. With more competition, things keep changing and you have to make
yourself efficient and flexible enough to go with the flow. These tools will definitely
help, use them well.
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