The “Buyer’s Journey” is the active research process a buyer goes through leading up to a purchase. Studies show up to 70% of a prospect’s buying decision is complete before their first contact with you. Are you marketing accordingly?

1. THE
BUYER’S
JOURNEY
A Payroll Provider’s Guide

2. Up to 70% of a
prospect’s
buying decision
is complete
before the first
contact with
you.

3. BUYER
Understand
Behavior

4. Create Understand Map
BUYER
PERSONAS
BUYER’S
JOURNEY
CONTENT
ACCORDINGLY
1 2 3

5. Create
BUYER
PERSONAS
1

6. Who is our
ideal
customer?
What does
he/she
value?
How does
our solution
fit his/her
needs?

7. 2
Understand
BUYER’S
JOURNEY

8. Awareness
Consideration
Decision
Stages
of the
Buyer’s
Journey

9. AWARENESS
Buyer is experiencing and
expressing symptoms of a
problem and looking for
more information.

10. “My HR Assistant left the
company and I don’t have
anyone on staff to cut
employees’ paychecks.
What do I do? ”

11. CONSIDERATION
Buyer has clearly defined
and given a name to his/her
problem or opportunity.

12. “After researching online, I
found a whitepaper on
outsourcing payroll to
professional providers.
Turns out it’s pretty
common and there are a
lot of options available.”

13. DECISION
Buyer has defined the
solution strategy or
approach for making his/her
decision.

14. “Based on the products
I’ve reviewed, I’d like to
use a payroll solution
like Payentry.com. I’ve
narrowed it down to a
couple providers in the
MPAY Network.”

15. Map
CONTENT
3

16. CONTENT
So which
is right?

17. eBooks
White Papers
Analyst Reports
AWARENESS
STAGE

18. Videos
Podcasts
Webinars
CONSIDERATION
STAGE

19. Case Studies
Product Comparisons
Live Demos
DECISION
STAGE

20. KNOW THE JOURNEY

21. SUBSCRIBE
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