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Presented by




               June, 2009
ABOUT:

• Founded 4 years ago, from an incoming trend:
   – Infrastructure sharing
   – Data Centre hosting
   – SaaS, pay as you go model
   – Catered to the small and medium sized
     businesses
• Entered a service provider license
  agreement (SPLA) with Microsoft

• Strategy: Microsoft hosted suite of services
• Out of strategy: Windows hosting, web
  hosting, or application development
INTRODUCTION


             Customers



             O      O
                            Substitutes
Suppliers
            Competition        And

            U        O     Complements




            New entrants
WHY PARTNER?

When you select the right partner:
   You can do more!     Grow your business faster!

For example, what would a hosting company
  would do for an application development firm:
  –   Data centre space
  –   Services: Monitoring, management, help desk
  –   Value added: Backup, SLA
  –   Support ticket queue

You can specialize and focus on your competitive
  advantage…
WHAT CUSTOMERS’ VALUE

        Solutions, from a trusted source.

Customers are looking for:
• Trusted service providers / partners
• Solid services to help them…
• A solution to implemented fast!

They also want to protect their brand
   as you protect yours

        And when customers are happy…
A PARTNERSHIP EXAMPLE



      CRM hosting:                CRM customization:
•   Data Centre investment     • Understand customer’s
•   Server management and        business processes,
    monitoring                   policies, strategies.
•   Technical Support          • Document the process
•   Help Desk                    flows and,
•   Service level agreements   • Integrate these processes
                                 into CRM
NAVIGATING MICROSOFT
                OUR strategy:
      To become preferred Microsoft partner


                   Microsoft



     Network!
                                    Profiler



           Attend
          relevant         Engage with
           events          your MS PMs


                   OUTCOME:
         Referral business from Microsoft
ENVIRONMENT AND STRATEGY
Vancouver
• startup capital of Canada
• An unlimited environment of small and medium
  target customers and partners!
Strategy
Since it is impossible to be all things to all
  customers…
• Focus on core competencies, and execute!
• Select partners who are also targeting your
  selected segments
Make Web, Not War - Vancouver, Backbone Systems

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Make Web, Not War - Vancouver, Backbone Systems

  • 1. Presented by June, 2009
  • 2. ABOUT: • Founded 4 years ago, from an incoming trend: – Infrastructure sharing – Data Centre hosting – SaaS, pay as you go model – Catered to the small and medium sized businesses • Entered a service provider license agreement (SPLA) with Microsoft • Strategy: Microsoft hosted suite of services • Out of strategy: Windows hosting, web hosting, or application development
  • 3. INTRODUCTION Customers O O Substitutes Suppliers Competition And U O Complements New entrants
  • 4. WHY PARTNER? When you select the right partner: You can do more! Grow your business faster! For example, what would a hosting company would do for an application development firm: – Data centre space – Services: Monitoring, management, help desk – Value added: Backup, SLA – Support ticket queue You can specialize and focus on your competitive advantage…
  • 5. WHAT CUSTOMERS’ VALUE Solutions, from a trusted source. Customers are looking for: • Trusted service providers / partners • Solid services to help them… • A solution to implemented fast! They also want to protect their brand as you protect yours And when customers are happy…
  • 6. A PARTNERSHIP EXAMPLE CRM hosting: CRM customization: • Data Centre investment • Understand customer’s • Server management and business processes, monitoring policies, strategies. • Technical Support • Document the process • Help Desk flows and, • Service level agreements • Integrate these processes into CRM
  • 7. NAVIGATING MICROSOFT OUR strategy: To become preferred Microsoft partner Microsoft Network! Profiler Attend relevant Engage with events your MS PMs OUTCOME: Referral business from Microsoft
  • 8. ENVIRONMENT AND STRATEGY Vancouver • startup capital of Canada • An unlimited environment of small and medium target customers and partners! Strategy Since it is impossible to be all things to all customers… • Focus on core competencies, and execute! • Select partners who are also targeting your selected segments