Social Media Today...and Maybe Tomorrow
•Télécharger en tant que PPTX, PDF•
1 j'aime•319 vues
1) The document discusses recent statistics and updates to major social media platforms like Facebook, Twitter, Instagram, and Pinterest. 2) It predicts future trends in social media, including a large increase in video across platforms and continued growth of Instagram, Snapchat, and Pinterest. 3) The document outlines how social media can benefit businesses by generating exposure, increasing website traffic, and developing loyal fans according to statistics from marketers.
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
En vedette
Similaire à Social Media Today...and Maybe Tomorrow
Similaire à Social Media Today...and Maybe Tomorrow (20)
Dernier
Dernier (20)
Social Media Today...and Maybe Tomorrow
- 1. Social Media Today… And Maybe TomorrowMelanie Howe @melaniedyann #ECISMG 2-19-2015
- 2. Statistics Platform updates Predicted trends How it affects you Useful tools What we’ll cover
- 3. A little about me! Single Mom Ball State Graduate Consultant / Entrepreneur DIY’er (Home & Kitchen) Community Advocate Lover of Lists Retired Mascot
- 6. Like it or not – Facebook is King “Facebook has become the most widely-used social network to date and has shaped online interaction as we know it.” 71 % Of Internet users are on FB (that’s 58% of the adult population) 65 + 890 million Daily logons 1 3Highest traffic between 1pm – 3pm18% more Thurs and Friday 5 new profiles created every second – what?
- 7. Interesting Twitter Stats 23 % Of Internet users are on FB (that’s 19% of the adult population) 44% have never sent a tweet 13% haven’t tweeted in 30 days 390+ million have zero followers 92 % of top brands Tweet at least once
- 8. Facebook – Recent Updates News Feed Algorithms Reduction in hoaxes Ads increasingly important Video auto-play Facebook at Work Facebook Groups App Amber Alerts Legacy Contact
- 9. Twitter – Recent Updates Sponsored Tweets Analytics Available to all Group Direct Messages In-App Mobile Video While you were away Curator Tool TweetDeck Teams Dating Google again
- 10. Pinterest – Recent Updates 28% of Internet Users Significant Growth More Men Promoted Pins Invite/Find Friends from FB Analytics New Pinterest Guide eBooks Mostly used on tablets
- 11. Instagram 26% of Internet Users 90% of users are under 30 Significant growth Hyperlapse Edit Image Captions Send images directly to person or group Enhanced Discovery/Search More Filters and Creative tools
- 12. Others Snapchat has added significant features including advertising, live updates, “Snapcash”, and most recently “Discover” YouTube – Creative Studio. Some struggles as more social platforms ad video features and exclusivity LinkedIn – Continues to be mostly used by professionals and 80% are over 30. Improved search engine in 2014 Google+ is the only channel with more men than women (71%)
- 13. What’s Next? Increase in Video - BIGTIME Facebook will remain dominant Twitter may see decrease in market share Pinterest, Instagram, and Snapchat will continue to grow Advertising will become more critical for businesses Advertising cost will increase Continued increase in mobile use Bonus: Podcasts will become more relevant Prediction s from the experts that I agree with
- 14. Why should you care? 92% of marketers say social media has generated exposure for their business 80% of marketers say social media has increased website traffic for their business 72% of marketers say social media helps them develop loyal fans 68% of marketers plan to increase their blogging in the near future 67% of marketers plan to increase YouTube participation in the near future 64% of marketers plan to increase LinkedIn participation in the near future Stats pulled from the 2014 Social Media Marketing Industry Report
- 15. Roles in Social Media for Business Marketing Person / Team Technology SME / Guru Intern Office Manager Administrative Professional Customer Service All things Miscellaneous person Business Owner The chick in the cube next to you
- 16. Do we have time? How about some of my favorite content tools.
- 17. Canva.com Easy web app for graphic design Built In Templates Pre-designed templates Image gallery Cost effective Makes anyone a designer Sometimes buggy
- 18. Fotor Image editor Make pictures look more professional Predefined filters Add text / captions Picture collages Resize images
- 19. Hootsuite Social Dashboard Monitor multiple accounts Publish in multiple accounts from one interface Preschedule posts Monitor subjects or keywords Watch your kids! Buffer is also a nice alternative
- 20. Thank You – See you online! www.addisonavenuemarketing.com