Using Social Media Learnings for Overall Brand Strategy
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The document discusses using social media for brand strategy. It outlines three key segments - employers, job seekers, and employees. It emphasizes being customer centric, empowering, and infinite. It highlights important insights for job seekers on social media and provides tips on how to engage customers. The presentation promotes CareerBuilder's social media solutions and resources to help connect people and companies.
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Using Social Media Learnings for Overall Brand Strategy
- 1. #socialc20 Using Social Media Learnings for Overall Brand Strategy Presented By: Michelle Spellerberg Sr. Director, Emerging Media Solutions @mspellerberg @ ll b
- 2. CareerBuilder Three Segments Employers Job Seekers Employees
- 3. CB Core For Job Seekers For Employers
- 4. CB Other http://www.careerbuilder.com/socialmedia Career-Building Resources Vertical Diversity
- 5. BE CUSTOMER CENTRIC
- 6. What Job Seekers Want Responses to real issues the company is facing Responses to real issues the company is facing Passive Active Contests and give‐aways The company having fun with its fans Career advice 73% Questions and answers want Company recognition or awards to t see Photos of company events jobs Current employee experiences or testimonials New job opportunities 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% Source: 2010 Personified Social Media Survey
- 7. The Social Job Seeker 55% said interacting with a company via social media gives them a stronger connection to the brand 71% expect a company to respond to questions on social media 40% are more likely to apply to a job at a company with a social media presence Source: 2010 Personified Social Media Survey
- 8. Be Customer Centric DO DON’T • Ask what your • Talk about yourself only customers want • Be bland • Make it relevant • Respond to only • Personalize questions and negative communications posts • Find your brand • Be afraid to have some advocates ad ocates fun f n
- 9. Make It Easy
- 10. Easy To Do Business With
- 11. BE EMPOWERING
- 12. Be Empowering DO DON’T • Create new content • Auto feed your blog to other platforms • Form relationships with your customers • Give incomplete a s es answers • Use your biggest brand advocates: your • Be afraid to have some employees fun • Share responsibilities with other departments
- 14. CB Community Builders Community promise has helped community managers and our community Cut down on internal questions Have an emergency preparedness plan / hierarchy of where certain questions go
- 15. BE INFINITE
- 17. Yeknom Inc.
- 18. Be Infinite DO DON’T • Bring them back for • Provide dead ends more • Be self centric • Be social media ag ost c agnostic • Get ahead of the technology curve • Give them a reason to share • Create it and leave it • Allo m ltiple way to Allow multiple a personalize
- 19. Monk-e-mail www.careerbuilder.com/monk-e-mail
- 20. Monk-e-maker
- 21. Communication is Changing: Change With It INNOVATION PROCESS Be Infinite Be Be Customer Empowering Centric
- 22. But Wait, There’s More! Michelle Spellerberg michelle.spellerberg@careerbuilder.com @ p @mspellerberg g linkedin.com/in/michellespellerberg CB Social Solutions @cb_social slideshare.net/cbsocial flickr.com/cbsocial thehiringsite.careerbuilder.com www.careerbuilder.com/wantme