Topics Covered: Making an action plan for an optimized content Getting an idea on how to write Clever post titles   Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice Complete knowledge on Google Panda Update Know about the different versions of the Update

1. Topics Covered:
 Making an action plan for an optimized content
 Getting an idea on how to write Clever post titles
 Idea on Stuffing Keywords in title tag and why it’s a
bad SEO practice
 Complete knowledge on Google Panda Update
 Know about the different versions of the Update

4. The Web is loaded with
information presented
through different types of
content; text, images, video
and audio are the most
popular types.
In general, content
optimization is the process of
making the content of a
website more attractive to
search engines and users.

6.  Length: 60-65 char / 512 px
 Title tag contains important keywords first
then Brand name.
 Meaningful and relevant with page content.
 Use only pipes (|) to separate important
keywords/phrase (no comma(,), underscore(_),
dash(-) or any other sign).
 Don’t duplicate title tags. Use unique for every
page.
 Try to avoid Stop Words.

7.  It’s a short description
about your page content.
 Recommended length 150
char.
 Try to write unique
description for every page.
 Put your main keywords
first.
• Tools: Character Counter
http://www.javascriptkit.com/script/script2/charco
unt.shtml

9.  Content duplication is normal and can occur
in many situations. The most common is
having duplicate content within your website
either because of your archive pages or
because of the way your website is
structured.

10.  This is not very bad and Google will not penalize
you for this but it makes it more difficult for
them to understand which are the most
important pages of your website that need to be
included in their index.
 To bypass this problem and optimize your
content better, make use of Sitemaps to let them
know about your important pages and also of
canonical urls.
 What is bad, is having content on your website
that was previously published on other websites,
even if you link back to the source. You need to
understand that in order to rank your website
higher, it needs to have lots of original and
unique content.

11.  Links are very important in the whole content
optimization process. You need both internal
and external links.

12. I have mentioned many times above the phrase
‘avoid keyword stuffing’ and this is because you no
longer need to add your keywords many times in the
text. This is not SEO but spamming. Search engines
are clever enough to understand the context of a
page and over optimization can get you into trouble.

13.  Content siloing is used by the big websites to get
ranking on keywords. The strategy was pioneered
by Bruce Clay.
 Means organizing your web site into subject themes by linking
related pages together.
 True internal linking is what it's all about
 It’s all about making your site with a good structure and in an
organized format, linking relevant pages orderly so that it helps
users to easily navigate and enjoy your content.

15. Some people suggest
using one image every
300-400 words but in
reality there is no
guideline as to the
number of images a page
should have. Use images
where appropriate and
when it matters.

16.  Adding videos to your
pages makes your content
more interesting. A lot of
people like to view a video
rather than reading a long
text article.
 Similar rules to images
apply when adding videos
to your website and in
particular.

17.  Make sure that your video’s are short and to
the point.
 Make sure that your videos are not set to
auto play. This is distracting and frustrating
for users (especially mobile users).

18.  Videos can really slow a website down so don’t
try to stream the videos from your website but
use a streaming service like Youtube.
 Make sure that your videos have proper
filenames, good titles and descriptions. Search
engines cannot view the videos and understand
the content but they use the data you give them
in the filename, titles, descriptions and
keywords to figure out what the video is all
about.

19.  What is Bounce Rate ??
 Bounce rate is a term, a percentage to be precise
that tells you if your visitors are staying on your
blog for sometime or are just opening and
closing it.
 Higher the Bounce Rate = Bad for your site
 Lower Bounce Rate = Good for your site
 To track the bounce rate of your blog/website,
you can use Google Analytics.
* If your Bounce Rate is high, then rethink of your
blogging strategy

20.  Design of your blog – choose a better template and concentrate
on your logo & header – that’s the first thing your visitors will
see
 Catchy titles – attractive, keyword based & sometimes
controversial
 Content – create more engaging content so that your visitors
turns into readers
 Use of Ads on your blog – place ads in sidebars or headers and
at relevant positions. Don’t mess it up for the sake of earning
money irritating your visitors.
 Provide proper widgets - create widgets like ‘This week’s hot
posts’, ‘All-time popular posts’ , ‘Related post’, ‘Recommended
Slide’ etc.
 Interlinking your old posts
 Loading speed of your site
 You can try using youtube videos for better visitor engagement

22. Project Co-ordinator
M. Towfiqul Arafat
www.towfiqularafat.com