Facebook and Instagram Tips for Realtors in Northeast Tennessee and Southwest Virginia
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Over 65 realtors attended a Lunch and Learn presentation to gain knowledge about the latest in Social Media for their industry.
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Facebook and Instagram Tips for Realtors in Northeast Tennessee and Southwest Virginia
- 1. Advanced Facebook & Instagram Tips for Realtors M. Valentina Escobar-Gonzalez, MBA Beyond Engagement Beyond-Engagement.com
- 3. 81% http://beyond-engagement.com Source: 4 Reasons Why You Need An Organic Social Media Strategy https://shar.es/1BENIv
- 6. “…an estimated 2% of your page fans actually see your posts.” Source: “5 Tricks to Maximize Your Reach on Facebook” https://shar.es/1UU66O @valentinaeg http://beyond-engagement.com
- 8. http://beyond-engagement.com Source: Holiday marketing trends & ideas to improve your social media game in 2017
- 9. @EquineValentina http://beyond-engagement.com By 2020 – 80% will of content will be video!
- 11. Reach targeted audiences with paid Ads through Power Editor http://beyond-engagement.com
- 12. What is Facebook PowerEditor? Facebook.com/ads/manage/ PowerEditor Targeted posts “Dark” Posts aka Unpublished Google Chrome, Firefox, Internet Explorer, Edge http://beyond-engagement.com
- 13. Engagement Goals 1. Likes 2. Engagement 3. Call-to-Action (CTA) http://beyond-engagement.com
- 17. Apps I Can’t Live Without “Facebook” - personal “Pages” – to post updates “Facebook Ads” – to monitor ads & view results “Pic Stitch” for Collages Hootsuite for Desktop: Scheduling onto all platforms, limited with free version Canva – for posting Edited Pictures with Custom Dimensions http://beyond-engagement.com
- 19. Before Getting Started… Click the airplane icon! (top right) @ValentinaEG http://beyond-engagement.com Photo: Pexels
- 31. #realtor #realestateagent #realestatelife #realtorlife #realestateinvestor #realestatebroker #broker #properties #justlisted #instarealestate #propertyspecialist #homeowner #firsttimehomebuyer #mortgage #househunting #homeinspection #zillow #milliondollarlisting #openhouse #homesforsale Source: The Hashtag Handbook by Sue B Zimmerman, visit SueBZimmerman.com @ValentinaEG http://beyond-engagement.com
- 35. Watch Others Click on the Heart Swipe Right… Watch what the people you follow like to engage with @ValentinaEG http://beyond-engagement.com Photo: Pexels
- 41. Apps I Can’t Live Without “Repost” to Share what others have said “WordSwag” – to post updates with Text! “Ripl” to create video Hootsuite for Desktop: Scheduling onto all platforms, limited with free version @ValentinaEG http://beyond-engagement.com
- 43. Advertising Specs! Dimensions, Headline, Text Limit Find out more: https://blog.bufferapp.com/f acebook-ad-specs http://beyond-engagement.com
- 44. Advertising Policies!!! Be Sure to Read these Policies from Facebook before getting started: https://www.facebook.com/policies/ ads @ValentinaEG http://beyond-engagement.com
- 45. Join Me on Social Media! Facebook.com/BeyondEngagement Twitter: @EquineValentina www.linkedin.com/in/equinevalentina Instagram: @valentinaeg @ValentinaEG http://beyond-engagement.com
- 46. Reach me privately beyond-engagement.com valentina@beyond- engagement.com 855-880-5082 @ValentinaEG http://beyond-engagement.com
Notes de l'éditeur
- 81% of people saying they’re influenced by what their friends share on social media, an organic social strategy is imperative to building positive brand perception and share-of-voice.
- Jennifer Golbeck (Oct 2013) discussed during a TedTalk about how Target sent a 15 yr old pregnant a flyer, 2 weeks before she told her parents, based on purchase history. Pregnancy Score – not only if they are pregnant but predict your EDD (based on purchases such as more vitamins, bigger bags to hold diapers?) Similar things happens in Social Media.
- Targeted posts, From Email (Opt in Only) Audiences Unpublished Posts – to reach a select few
- Call to Action examples: Book Now, Learn More, Contact Us, Shop Now, Sign Up, Download
- 1 Billion+ Instagram accounts worldwide are active every single month.1 500 Million+ Instagram accounts worldwide are active every day.2 80 Percent of accounts follow a business on Instagram.3 500 Million+ accounts use Instagram Stories every day.4
- I respond to messages with video or pictures!
- Over 200 million people visit Explore every day to discover new ideas and find inspiration. - June, 2018
- Lives appear first, then the people you interact with the most appear
- Posts with at least one hashtag gain 12.6% more engagement. And posts with a location receive 79% more engagement.
- Put in comments, until you have 500 followers, do 30 at a time, then do 11-15 when you’re more established, Think CLEEP: Categories: #hiking, Location - #GlacierNationalPark, Emotion: #atpeace, Events: #hikingExpo, Products: #hikingBoots
- Put in comments, until you have 500 followers, do 30 at a time, then do 11-15 when you’re more established, Think CLEEP: Categories: #hiking, Location - #GlacierNationalPark, Emotion: #atpeace, Events: #hikingExpo, Products: #hikingBoots
- That’s why you need to “Get Notifications” from your best clients, prospects, etc. Reminder about selling, it takes about 12 interactions to close a sale. “….businesses have a 60 to 70% chance of selling to an existing customer while the probability of selling to a new prospect is only 5% to 20%.”
- Mention Canva Again…..1,200 x 628