SlideShare une entreprise Scribd logo
1  sur  19
We travel the world to interview brands
and write stories about brands
We involve consumers on social media while travelling
“The stories are seeded online and offline”
To stimulate ‘word-of-mouth’
and influence the brand perception
´Create Talk Value´
A Good Story:
Wow-factor
Stickiness
Authentic
Personal
Relevant
profit
Planet
People
TRIPLE BOTTOM LINE
"people, planet, profit"
criteria for measuring organizational success:
economic, ecological and social
We Travel the World to Interview Brands

Contenu connexe

Plus de Maarten Schäfer

Cognitive diversity - Maarten Schafer
Cognitive diversity - Maarten SchaferCognitive diversity - Maarten Schafer
Cognitive diversity - Maarten SchaferMaarten Schäfer
 
In the Footsteps of The Great Explorers - Maarten Schäfer
In the Footsteps of The Great Explorers - Maarten SchäferIn the Footsteps of The Great Explorers - Maarten Schäfer
In the Footsteps of The Great Explorers - Maarten SchäferMaarten Schäfer
 
The Sharing Economy - Maarten Schafer
The Sharing Economy - Maarten SchaferThe Sharing Economy - Maarten Schafer
The Sharing Economy - Maarten SchaferMaarten Schäfer
 
Photo Shoot S.O.S. Children's Village - Maarten Schäfer
Photo Shoot S.O.S. Children's Village - Maarten SchäferPhoto Shoot S.O.S. Children's Village - Maarten Schäfer
Photo Shoot S.O.S. Children's Village - Maarten SchäferMaarten Schäfer
 
Descent into the Pharaoh's Tomb
Descent into the Pharaoh's TombDescent into the Pharaoh's Tomb
Descent into the Pharaoh's TombMaarten Schäfer
 
Close encounter with a jaguar - Maarten Schäfer
Close encounter with a jaguar  - Maarten SchäferClose encounter with a jaguar  - Maarten Schäfer
Close encounter with a jaguar - Maarten SchäferMaarten Schäfer
 
The sharing economy - Maarten Schäfer
The sharing economy - Maarten SchäferThe sharing economy - Maarten Schäfer
The sharing economy - Maarten SchäferMaarten Schäfer
 
In the footsteps of the great explorers Maarten Schäfer
In the footsteps of the great explorers   Maarten SchäferIn the footsteps of the great explorers   Maarten Schäfer
In the footsteps of the great explorers Maarten SchäferMaarten Schäfer
 
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO""WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"Maarten Schäfer
 
Online Reputation through Storytelling
Online Reputation through StorytellingOnline Reputation through Storytelling
Online Reputation through StorytellingMaarten Schäfer
 
The Secret of a Storyteller - by Maarten Schäfer
The Secret of a Storyteller - by Maarten SchäferThe Secret of a Storyteller - by Maarten Schäfer
The Secret of a Storyteller - by Maarten SchäferMaarten Schäfer
 
Workshop storytelling digital october
Workshop storytelling digital octoberWorkshop storytelling digital october
Workshop storytelling digital octoberMaarten Schäfer
 
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'Maarten Schäfer
 
Storytelling Expedition Around the World in 80 Brands
Storytelling Expedition Around the World in 80 BrandsStorytelling Expedition Around the World in 80 Brands
Storytelling Expedition Around the World in 80 BrandsMaarten Schäfer
 
MANIFESTO - Around the World in 80 Brands
MANIFESTO - Around the World in 80 BrandsMANIFESTO - Around the World in 80 Brands
MANIFESTO - Around the World in 80 BrandsMaarten Schäfer
 
Geneva crossing the lake - cool travel - around the world
Geneva   crossing the lake - cool travel - around the worldGeneva   crossing the lake - cool travel - around the world
Geneva crossing the lake - cool travel - around the worldMaarten Schäfer
 
CoolBrands - 'Around the World in 80 Brands'
CoolBrands - 'Around the World in 80 Brands'CoolBrands - 'Around the World in 80 Brands'
CoolBrands - 'Around the World in 80 Brands'Maarten Schäfer
 
The secret of a storyteller
The secret of a storytellerThe secret of a storyteller
The secret of a storytellerMaarten Schäfer
 
Brand Anthropologist for CoolBrands
Brand Anthropologist for CoolBrandsBrand Anthropologist for CoolBrands
Brand Anthropologist for CoolBrandsMaarten Schäfer
 
In the footsteps of the great explorers
In the footsteps of the great explorersIn the footsteps of the great explorers
In the footsteps of the great explorersMaarten Schäfer
 

Plus de Maarten Schäfer (20)

Cognitive diversity - Maarten Schafer
Cognitive diversity - Maarten SchaferCognitive diversity - Maarten Schafer
Cognitive diversity - Maarten Schafer
 
In the Footsteps of The Great Explorers - Maarten Schäfer
In the Footsteps of The Great Explorers - Maarten SchäferIn the Footsteps of The Great Explorers - Maarten Schäfer
In the Footsteps of The Great Explorers - Maarten Schäfer
 
The Sharing Economy - Maarten Schafer
The Sharing Economy - Maarten SchaferThe Sharing Economy - Maarten Schafer
The Sharing Economy - Maarten Schafer
 
Photo Shoot S.O.S. Children's Village - Maarten Schäfer
Photo Shoot S.O.S. Children's Village - Maarten SchäferPhoto Shoot S.O.S. Children's Village - Maarten Schäfer
Photo Shoot S.O.S. Children's Village - Maarten Schäfer
 
Descent into the Pharaoh's Tomb
Descent into the Pharaoh's TombDescent into the Pharaoh's Tomb
Descent into the Pharaoh's Tomb
 
Close encounter with a jaguar - Maarten Schäfer
Close encounter with a jaguar  - Maarten SchäferClose encounter with a jaguar  - Maarten Schäfer
Close encounter with a jaguar - Maarten Schäfer
 
The sharing economy - Maarten Schäfer
The sharing economy - Maarten SchäferThe sharing economy - Maarten Schäfer
The sharing economy - Maarten Schäfer
 
In the footsteps of the great explorers Maarten Schäfer
In the footsteps of the great explorers   Maarten SchäferIn the footsteps of the great explorers   Maarten Schäfer
In the footsteps of the great explorers Maarten Schäfer
 
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO""WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
 
Online Reputation through Storytelling
Online Reputation through StorytellingOnline Reputation through Storytelling
Online Reputation through Storytelling
 
The Secret of a Storyteller - by Maarten Schäfer
The Secret of a Storyteller - by Maarten SchäferThe Secret of a Storyteller - by Maarten Schäfer
The Secret of a Storyteller - by Maarten Schäfer
 
Workshop storytelling digital october
Workshop storytelling digital octoberWorkshop storytelling digital october
Workshop storytelling digital october
 
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
 
Storytelling Expedition Around the World in 80 Brands
Storytelling Expedition Around the World in 80 BrandsStorytelling Expedition Around the World in 80 Brands
Storytelling Expedition Around the World in 80 Brands
 
MANIFESTO - Around the World in 80 Brands
MANIFESTO - Around the World in 80 BrandsMANIFESTO - Around the World in 80 Brands
MANIFESTO - Around the World in 80 Brands
 
Geneva crossing the lake - cool travel - around the world
Geneva   crossing the lake - cool travel - around the worldGeneva   crossing the lake - cool travel - around the world
Geneva crossing the lake - cool travel - around the world
 
CoolBrands - 'Around the World in 80 Brands'
CoolBrands - 'Around the World in 80 Brands'CoolBrands - 'Around the World in 80 Brands'
CoolBrands - 'Around the World in 80 Brands'
 
The secret of a storyteller
The secret of a storytellerThe secret of a storyteller
The secret of a storyteller
 
Brand Anthropologist for CoolBrands
Brand Anthropologist for CoolBrandsBrand Anthropologist for CoolBrands
Brand Anthropologist for CoolBrands
 
In the footsteps of the great explorers
In the footsteps of the great explorersIn the footsteps of the great explorers
In the footsteps of the great explorers
 

Dernier

Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...Suhani Kapoor
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 

Dernier (20)

Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 

We Travel the World to Interview Brands