10 ways to make your website work harder. Inside you will discover: 1. Why an effective website is critical to success within the business-to-business industry 2. 10 ways you can make your website work harder 3. Examples of websites that are leading the way in online excellence

1. maboxmarine.com
10 ways
to make your website
work harder

2. In today's B2B marketplace, technology
has made the information that marine
buyers seek freely available.
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The buyer – not the marine vendor
– now controls the purchase cycle.
70% of buyers' journies are
complete before they even
contact a vendor.
70%

4. It seems like a tough call for shipping
industry vendors.
If buyers don't want to talk to you, how
can you influence them?
What can you do to convince them that
you've got what they want?
Make your website work harder.
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10 ways
to make your marine website work harder

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1. Be responsive
It's now critical that websites adapt
to whatever device they are viewed on.
Our research has highlighted that
44% of the top 100 shipping websites
are responsive. To be buyer-friendly,
you need to be mobile-friendly. See website now »

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2. Be engaging
Buyers want information, but they
also want their discovery experience to
be engaging and enjoyable. Dull websites
say dull people and products. Design
techniques like parallax scrolling deliver
an interactive, innovative viewer experience.
Your brand and your offerings are seen
as credible, relevant and compelling.
See website now »

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3. Be easy
Having a single page website means
faster content loading. It saves time for
your visitors, making their experience
more continuous and fluid. Anything
that makes a prospect's life easier
helps convert them into a customer.
See website now »

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4. Be chatty
Having a website with a properly integrated
blog has been shown to increase visitors
by 50% and time on site by 70%. Creating
and sharing quality content attracts interest
that you can convert into purchases. See website now »

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5. Be prospect-centric
If your content is all about you and your
products, you're living in the past. Buyers
today want solution-based content that
demonstrates how you can meet their
needs – not endless product specs. See website now »

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6. Be flat to stand out
Flat design is a minimalist approach that
simplifies web interfaces by removing extra
elements – such as shadows and textures
– that create a 3D look. The result is a
sharp, clean website that doesn't distract
visitors with unnecessary effects.
See website now »

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7. Be structured
Using a grid layout enables you to present
text and images without your visitors
becoming confused about where they
should be looking. A good structure is
essential for a good user experience. See website now »

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8. Be double-minded
Using a split screen layout enables you
to either present two equally-important
content areas at the same time; or cleanly
separate one content area into two
sections (such as text and visual media). See website now »

14. 9. Be card-designed
Websites using card designs not only
enable you to communicate information
effectively, but also provide a simple
solution for ensuring your website works
well across all platforms and screen sizes.
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See website now »

15. 10. Be illustrative
Using illustration can be an engaging
alternative or addition to photography.
It enables you to be distinctive and
individual, while providing an interesting
way to present information, instructions,
facts and figures.
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See website now »

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Here to help
» we're the B2B specialist agency for the marine industry
» our content marketing expertise encompasses every
B2B discipline, including website design and build
» with our cost-effective skills, you can differentiate your
brand and generate sales
+44 208 735 9115
tim@mabox.co.uk
maboxmarine.com
@Mabox_Marine
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