Learn how microblogging has changed the news and media landscape. Understand the social influence of new media and the power of user generated content. Discover how social media influencers have forever changed media and news reporting and whether or not there is a place for microblogging in your strategy.
3. What is Reddit and How Should I Use it?
Reddit is a diverse
community consisting
of content complied to
spread knowledge and
gain awareness
4. Fast Facts
• 36 million accounts
• 231 million monthly visitors
• over 850 thousand sub-reddits
• 217 countries
• 21 million votes a day
• over 70 million submissions 2015
24. Do Do Not
• Be considerate
• Read to take in
• Use proper spelling and
grammar
• Moderate based on
quality
• Combo content
• Post people’s personal
information
• Re-post removed
information
• Ask for votes
• Empty comments
• Mass down-vote
27. What is Tumblr and How Should I Use it?
Tumblr is a social photo
collection where users blog
and reblog though images to
share and seek information.
28. Fast Facts
• launched 2007
• 50 million+ users
• 280+ million blogs
• 129 billion+ posts
• just under 200 million visitors a month
30. • Know your audience
• Try using sponsored ads
• Have a strategic plan
• Know the culture and language
• Follow fans and engage
• View Tumblr business page
Creating a Tumblr
37. Mad Tips
• Potential to reach 300 million+
• Post 1-3 times a day
• Two for 1
• spread brand awareness
• Teens and millennials major users
• Focus on the right content
47. Mad
Takeaways
•Social users stay on this site longer than others
•Majority of audience is creative youth
•Consumers want images and now
•Emotionally move, or resonate
48. Do Do Not
• Re-post
• Alter posts
• Delete comments
• Demand follows
• Re-blog
• Tag content
• Use user friendly themes
• Respect others opinions