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A PASSION It began with We believe in the
that MATTERS A SIMPLE THOUGHT power of EMOTION
124 EAST HUDSON AVENUE
ROYAL OAK
MICHIGAN 48067
www.madhouseinc.com
Michael D’Antonio on Facebook
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MAD
METHODOLOGY
Unconventional
Approach
Using Purpose To
MAKE A
DIFFERENCE
We help companies develop brand purpose. Six words that inspire everything we do.
All companies do things. Few have a reason why.
Leading brands today compete and grow on innovation rather than efficiency.
Helping organizations develop purpose creates value & meaning. It brings teams together and builds foundations on
common ground. It is what connects with the hearts and minds of staff and consumers.
We breakdown barriers and challenge current thinking. Through business modeling and brand prototyping, we harvest the
ingredients that compel.
There are fundamental
elements – feelings - that
drive people to act. To
buy. To be loyal.