This is the PowerPoint of the Team Teaching for #NonProfitSM4 #NewhouseSM4. Check it out!

1. Nonprofits and
Social Media
LaShunda Campbell
Tandameshia Hastings
Madelyn Perez

2. #NonProfitSM4 Engagement
Tweet 1: Which nonprofit do you volunteer
with? What is your connection to it?
Please tweet your response to our hashtag
now!
#NonprofitSM4

3. Advantages of Using Social Media
 It builds global awareness of cause
 It increases donor support
 It aids in advocacy intiatives which ask supporters
 It is economical because there are no fees
 Social Media keeps supporters of nonprofits
in the loop and keeps them up to date on
the mission of the nonprofit, according to
Zach Halper, Web Assistant of
@nonprofittimes
#NonprofitSM4

4. Disadvantages of Using Social
Media
 Increases vulnerability to defamation attacks
 Decreases the effectiveness of organizations
communications (if online profiles are not
managed and monitored)
#NonprofitSM4

5. National Statistics For Nonprofits:
Facebook Pages
 Nine out of 10 nonprofits report having a presence
on Facebook in 2011.
 In the last three years Facebook usage has grown
from 74% to 89%, with the largest chunk of this
adoption occurring between 2009 and 2010 – a 16%
jump from 2009 to 2010, and just 3% from 2010 to
2011.
Courtesy of 3rd Annual Nonprofit Social Network Benchmark Report
http://www.nonprofitsocialnetworksurvey.com
#NonprofitSM4

6. Best Practice Example
#NonprofitSM4

7. American Cancer Society Reasons
for Using Social Media
 Increase its public perception and revenue
 Developed for the purpose of connecting
cancer victims, supporters and medical
professionals and creating a community
where they are able to interact over the
Internet
#NonprofitSM4

8. Social Media Platforms
Used By ACS
 Facebook
 Youtube
 Blog for Hope
 Dr.Lens Cancer Blog
 Twitter
 SocietyConnect.org
#NonprofitSM4

9. Groups
 Provide information
 Make new connections
 Create discussion about the American
Cancer Society
 Help ACS accomplish its mission
#NonprofitSM4

10. Cancer Action Network
 Incorporates elements from all of the ACS’s existing
sites, creating an online environment that attracts
supporters, volunteers and donors
 Creates connections with cancer advocates around the
country by encouraging them to register on the ACS CAN
 Users create a personally customized “I CAN Page”
 Engages users by presenting a wide variety of
information and activities targeted to different publics
#NonprofitSM4

11. Internal Social Networking
 The American Cancer Society launched its own social
network, SocietyConnect.org, in 2008
 Employees
 Can learn more about their coworkers and can collaborate
with them by reading their profiles and blogs and viewing
their posted pictures
 Encouraged to create groups, share videos and create
events as a way of communicating to create an effective
team
 Get Connected Campaign
#NonprofitSM4

12. Patients Using Social Media
 Individuals primarily shared news of a serious medical
diagnosis through traditional means
 Face-to-face conversations, telephone calls and
handwritten letters
 80 percent of U.S. Internet consumers seek health
information online
 Those who go online to find health information are
usually facing either their own or a family member’s
serious medical crisis
#NonprofitSM4

13. Health-Specific Networking Sites
 PatientsLikeMe.com
 DailyStrength.org
 CaringBridge.org
 GroupLoop.org
#NonprofitSM4

14. Platforms People Use to Disclose
Illnesses
#NonprofitSM4

15. What Healthcare Professionals
Can Do
 Go where they are
 Care for the mind as well as the body
 Empower your support Network
 It’s what you say & how you say it
#NonprofitSM4

16. Cancer Survivor Network
 Founded in 1996 by the American Cancer Society
 Online community of cancer survivors, families, and
friends
 Members
 Find other members
 Chat with each other using the CSN private and secure
internal e-mail service
 Access chat rooms and post to discussion boards
 Create their own My CSN Space
#NonprofitSM4

17. More Birthdays Campaign
 Every Birthday You Celebrate Is a Victory
 Usher - More Birthdays' E-Card
#NonprofitSM4

18. #NonprofitSM4 Engagement
Tweet 1: If you could start a nonprofit
what would it be for?
Please tweet your response to our hashtag
now!
#NonprofitSM4

19. Pinterest and Nonprofits
 Zach Halper, Web Assistant at @nonprofittimes says:
 “I personally think Pinterest is going to be huge for
nonprofits in the future. I’m actually working on a story
about that now, and I think Pinterest has the potential
to provide a great platform for nonprofits to show their
mission in a visual way.”
#NonprofitSM4

20. Search “nonprofits” on Pinterest
 http://mashable.com/2012/03/21/non-profits-digital-infograph
 This infographic from Mashable alone has been pinned
418 times
#NonprofitSM4

21. How do Nonprofits get fundraising
through social media?
 We asked Stephanie Dickard, Communications
Mastermind who…
#NonprofitSM4

22. Link to these sites through #SM
 http://www1.networkforgood.org/
 http://www.helpattack.com/
#NonprofitSM4

23. Any Questions?
#NonprofitSM4

24. Citations
 Russell Herder, How Patients Use Social Media to
Disclose Medical Diagnoses Online
 Bette Weinstein Kaplan, Accessing helpful information
and staying in touch: Social media for cancer survivors
 Carla Silvia, An Analysis of How the American Cancer
Society Uses Social Media
#NonprofitSM4