5 Tips For Communicating Purpose

2. To learn more about Weber Shandwick and the work of our global Social Impact practice, visit impact.webershandwick.com.
5 TIPS FOR COMMUNICATING PURPOSE
BE BOLD
Communications need to elevate a strong,
heart-pulsing vision of purpose.
BE AUTHENTIC
The story can’t be invented. It has to
be in the DNA of the company.
BE CREATIVE
The best work captures imaginations and shows
what’s possible when brands contribute to a
better world.
BE TRANSPARENT
The most powerful stories of purpose are
often about the unexpected lessons learned
along the way.
BE SUSTAINED
Delivering on a core purpose is a life-long
ambition. Communications need to deliver
for the long-term.