From a talk I gave in 2019

1. Supercharging my marketing
team using KPIs
Madhav Bhandari,
remotemarketing.org

2. Hi, I’m Madhav 👋
● S*** presenter
● Founder at Remote Marketing
● Worked EXCLUSIVELY with
100% remote teams for 7 years
● First marketing hire at multiple
companies
● Scaled marketing, grew &
coached team, built processes

3. Biggest issue?
Getting my
remote team to
take ownership
● Team members were
disinterested in their work
● Lack of accountability
● Quality suffered
● Feedback loops multiplied
● I was spending way too much
time managing than doing

4. These messages weren’t uncommon

5. The dream?
● Team successfully OWNS their
numbers monthly
● Everyone is always motivated
● I am minimally involved at
helping people perform at their
best levels

6. Answer to our
problems:
KPIs
(Key Performance
Indicators)

7. Here’s how my KPIs sheet looked

8. How do KPIs
help me?
● Give ownership
● Motivation to improve MoM
● Setting priorities
● Independence in decision
making
● Entrepreneurial marketing

9. How to set up
KPIs
1. Look at the marketing channel
and determine main outcome
desired
2. Break down main outcome into
smaller wins
3. Find which KPIs fit into each
individual’s role and assign it to
them

10. Example:
Content
promotion
strategy
1. Main outcome - increase in
relevant traffic to blog posts
2. Smaller wins:
a. Traffic from social media
b. No. of influencers emailed & traffic
from them
c. Traffic from ads
3. Assigning KPIs
a. Social media manager - Traffic
from social media
b. VA - No. of influencers emailed

11. How to
implement KPIs
1. Set up right KPIs that connect
to core business metrics
2. Set up a periodic mutual goal
and a deadline
3. Check in bi-weekly on goal
progress

12. Step 1 - Set up right KPIs that connect to
core business metrics
1. Every KPI should be specific & measurable
2. 100% relevant to the individual’s task
3. Ties back to the main business goal

13. Ties back to the main business goal -
example

14. Step 2 - Set up periodic mutual goal & a
deadline
1. Don’t promote as-much-as-you-can
philosophy
2. Goals should be mutual

15. Step 3 - Check-in bi-weekly on goal progress
1. To hit your quarterly goal, you need to hit
your monthly & weekly goals to stay on track
2. Don’t expect your team to hit their goals in
one go
3. Bi-weekly calls where you discuss challenges
a. Record the points in that call so they can be revisited in
the next calls

16. PHEW!
It’s almost
over...

17. Team members started owning up their
numbers

18. Numbers started growing in the right
direction
Red represents pre-KPI era, green represents post-KPI era

19. MOST IMPORTANTLY, I had more FREEDOM

20. Thanks for listening
🙏
● Mission: to make all co-located
marketing teams, location
independent
● New podcast!
(anchor.fm/remote-marketing)
● remotemarketing.org
● @themadbhandari