ZetaSustain

1. NordESG - Accelerate To Your True North
ZetaSustain
An Enterprise SaaS+ platform to measure, report and
improve on Corporate Sustainability Performance (CSP)
Focus Areas: Carbon Accounting, ESG Reporting and
Circular Economy Management

2. At the dawn of a new corporate reality
A paradigm shift is underway - Corporate Sustainability Performance is no longer a
“good-to-have”, but a “must-have”.
The drivers - regulation driven, market driven or intrinsic motivation.
Carbon Accounting, ESG Reporting and Circular Economy are more relevant to
corporations than ever before.
What corporations need are better tools to master the challenge.

3. What corporates need to master the challenge
Strategic insights to navigate
their sustainability landscape
The tools that support to
act on sustainability

4. ZetaSustain
Aid navigation of the sustainability landscape Enable corporations to act on sustainability
Giving insights
Providing overview
Aid Materiality Assessment
Aid Stakeholder
Assessment
Aid goal and KPI setting
Strategy Development
Monitoring current data
Automated data acquisition
Analyze data with AI & ML
Estimate future trends
Sharing data w/ confidence
Automated reporting

5. Why ZetaSustain? The differentiators
Vision
Strong product vision merging real
world clients demands with the
domain knowledge of the founders.
Execution Capability
Demonstrated progress on
product development, lead
generation and revenue
generation.
Business Model
Market Development in Europe and
North America and Product
Development in India.
Founders have decades’ of
experience in decarbonisation and
energy efficiency.
Both the founders have cultural
expertise and worked extensively
in Europe and Asia, and are
multi-lingual.
Better business model in view of
favourable revenue and cost
structure
Access to high-quality talent pool
in India
MVP developed based on
customer feedback and analysis of
stakeholder demands.
Leads generated using strong
content driven digital marketing
(low CAC).
Traction through closure of leads
and revenue generation by founder
led sales.

6. Founders
Sebastian Dürr - CEO
Dipl.-Ing. (FH)
University of Applied Sciences Heilbronn
Madhavan Nampoothiri - COO
MBA (Indiana University, USA)
MS+PhD Cand.(IIT Madras & Univ. Passau)
The common thread of this team:
■ Footprint in North America, Europe and India - having worked and lived in this geographical areas
■ Both founders have significant prior entrepreneurial experience - founded a company together in India earlier
Expertise and experience:
■ Functional expertise
- Engineering (SW&Infra), Sales & Marketing, Finance
■ Domain expertise
- Sustainability & ESG
- Sustainable Finance
- Renewable Energy & Energy Efficiency
- Manufacturing (Automotive Industry)
- Oil & Gas
■ Work experience
- Indian Oil
- Aspiration Energy
- Steinbeis
- neuland+
■ Sales expertise
- Sales of SaaS product for solar performance
management systems
- Sales of Energy Efficiency Devices

7. Market Size
TAM
186.000 Businesses in North
America and Europe
4.650M US$ / yr.
SAM
50.000 Businesses in North
America and Europe
1.250M US$ / yr.
SOM
3.000 Businesses in North
America and Europe
(Manufacturing Segment)
75M US$ / yr.

8. Target Customer
■ Medium to large size manufacturing companies
- Most likely family owned
- 250+ employees
■ Sharing the same market driven pressure on sustainability
- Non-financial reporting
- ESG disclosure
- Decarbonization
- Waste & water management
- “Becoming greener”
■ Sharing the same regulatory driven pressure
- SEC (United States)
- CSRD (Europe)

9. Typical Sustainability Governance Structure
Board of Directors
(Business Owner)
CSO / CFO
(Operational Owner of ESG)
Sustainability Manager
Environmental Department
Human Ressource
Department
Health & Safety Department

10. GTM Approach and execution
ACV & SALES CYCLE
Enterprise SaaS
25k US$ / yr.
Manufacturing companies
(initial phase)
Medium to large Enterprise
Sales Driven
30 - 60 days to close a deal
KEY CHANNELS
Web
(Newsletter, Blog)
Social
(LinkedIn, XING, Twitter)
E-Mail Marketing
Ads
SEO
Content Marketing
CONTENT GENERATION
2 - 3 Blogposts / week
Weekly Newsletter
CONTENT DISTRIBUTION
Organic
Social (LinkedIn, Twitter)
Weekly Newsletter
CONTENT CONSUMPTION
1k organic visitors / month
3 - 4k visitors (total)
100 Newsletter readers

11. The Product - Designed with modular features
Circular Economy
03
● Life-cycle estimates (Product LCA as per GHG Protocol)
● Transition strategies towards Circular Economy
● Manage and steer the transition
ESG Reporting & Strategy
02
● Collect all ESG data in one place
● Report in accordance with several frameworks
● Share ESG data in total confidence with external auditors
Carbon Accounting & Net-Zero
(MVP Ready)
01
● Accounting of Scope 1,2, and 3 emissions
● Strategy and management of net-zero goals
● Carbon emissions reporting

12. From (un-)structured data to actionable insights
MODULES & DATA
No silos: All relevant data on
one platform.
AI where it makes the most
impact.
INTERNAL SOURCES
EXTERNAL SOURCES
REPORTS
(Past Performance)
DASHBOARDS
(Present Performance)
Targets & Trends
(Future Performance)

13. The Competition
Offset
Measure & Report Improve & Reduce

14. The way ahead
New Products
Expanding product
range to access new
markets and enable
future growth.
H1 2024
Geographic
Expansion
Expand sales and
customer support team,
new geographies,
strategic partnerships.
H2 2023
Growth
Key-hires, expanding
developer team, first
cornerstone customers.
H1 2023
Funding and
Development
Pitch for
seed-funding,MVP,
go-to market strategy
and start of product
development.
H2 2022
Idea Validation
Business plan & intel,
requirements
engineering,
demonstrator, financial
planning.
H1 2022

15. Enabling future growth - climate related opportunities
Offer existing products to
■ North America
■ Asia Pacific
(By end of 1st year)
Europe Focused Offerings
■ Integrated product
(.act SaaS+)
■ Carbon Accounting
■ ESG
■ Circular Economy
Introducing the new products
to new markets (NA, APAC)
■ LCA platform
■ Solutions for
Sustainable Investors
Introducing the new products
to existing market(Europe),
■ LCA platform
■ Solutions for
Sustainable Investors
Products
Existing New
Markets
Existing
New
Preference

16. The ask
We ask for an initial investment of US$ 500k

17. Use of proceeds (1st Year)

18. Contact us at
m. info@nordesg.com
p. +49 151 745 749 40
p +91-8939724520
w. nordesg.com
Thank You!
Contact us at
info@zetasustain.com
p. +49 151 745 749 40
p +91-8939724520
www.zetasustain.com

19. Annexure
Annexure

20. Ground Zero: The European Green Deal
The European Green Deal will affect all areas
of life - including how corporates have to
report on their sustainability performance.
Mandatory reporting for corporations in
accordance with the Corporate Sustainability
Reporting Directive (CSRD).
Climate pact
and climate law
Smarter and more
sustainable transport
Striving for greener
industry
Eliminating
pollution
Ensuring a just
transition for all
Financing green
projects
Making homes
energy efficient
Leading the
green change
globally
From farm
to fork
Protecting
nature
Promoting clean
energy
The European Green Deal

21. Sustainability Reporting
Challenges - The EU Perspective
€82.000 per year on administrative costs for providing
non-financial statements under NFRD (CSRD
has a broader scope leading to higher costs)
€200m High initial cost to align to regulatory
requirements for the first time (CSRD has a
broader scope leading to higher costs)
Core concepts (e.g. double materiality) are
challenging to implement into internal
processes because of lack of detailed
knowledge
The Non-Financial Reporting Directive
(NFRD) is the predecessor of the CSRD.
Source: European Commission Survey
in “Study on the Non-Financial
Reporting Directive” - published in
April 2021

22. Corporate Sustainability Reporting Directive (CSRD)
coverage
50.000 EU firms
75% of total EU companies turnover
80% of companies have to report on
sustainability for the first time
100% of companies never used the new
European Reporting Standard before
First mandatory sustainability reports in
Q1 2025 based on 2024 data*
*there will be different stages for the
implementation of the CSRD starting from 2024.

23. Sustainability Reporting
Challenges - The US Perspective
57% respondents said that data availability and
data quality are the major challenges for ESG
data disclosure
92% respondents believe that they need to invest
more in technology for consistent and
reliable measurement, reporting, and
disclosure of ESG data
97% respondents say that external stakeholders
hold the greatest influence over a company’s
reporting and disclosure policy
82% respondents believe that their organization is
inadequately staffed to meet the increased
ESG disclosures.
90% respondents know technology is needed to
enable complete and accurate ESG
disclosures
31% respondents alone are fully ready to disclose
Scope 3 emissions.The others are unprepared
to do so.
Based on Deloitte survey conducted in Q4 of 2021