This document provides an overview of how advertising works on the internet and the key players involved. It discusses how brands work with digital agencies to plan and handle online advertising campaigns. Digital agencies strategize advertisement placement, create ads that meet standards, bid for ad space on various platforms, publish the ads, track performance, and analyze results to modify campaigns as needed. The goal is to use new technologies to effectively reach customers and target specific regions and demographics. A brief history of digital and viral advertising is also mentioned.

2. Ads World On Internet

3. Agenda
How the Ad world works on Internet?
Who are the Key Players in the Ad world on Internet?
Interactive Discussion & Queries
History & Evolution of Ads

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History & Evolution of Ads

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Digital &
Viral

6. How the Ad world works on Internet?
Brands They want to advertise!!!
Where do they go? What do they do?

7. Nooo! They go to..

8. What is a Digital Agency & what do they do?
Dedicated to creating,
planning and handling
advertising
New technologies to
reach new customers
through new channels
Primary Target of DA ---
Internet users Monitor visitor behaviour
through web analytics
Modify online ad
campaigns that laser-
target specific regions
and demographic
groups
Brainstorm performance
of each ads & placement
Primary Target
Definition
In Search Off
Tracking
Strategizes/Change
Analysis Result

9. How the process goes?
Client Objective
Digital Agency
Click/
Impression/
Lead Based On Which
Platform to Run
Creating Ads
Creative, Adhering
IAB Standards
Bid for Ads
Space
Publish the Ads
on Successful
Track Ads
performance
Analysis & take
need actions

10. Who are the Key Players in the Ad world
on Internet?

14. Discussion & Queries

15. Thank You
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PS: This present was just and overview of the Ads World on Internet.
There is still lot to learn & know for us